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Marketing applications in dental office
Chládek, Jan ; Koudelka, Jan (advisor) ; Konečný, Jan (referee)
The goal of this Bachelor's Thesis is to apply the tools of marketing mix in the dental environment. In the theoretical part, I described all the bases, which are relevant to the issue. Attention is also paid to analytical methods such as the SWOT method, or target group analysis and competitive environment. In the practical part, I made acquaintance with the concrete dental practice on which I want to show the marketing mix and other instruments mentioned in the theoretical part. Element of this thesis is to propose my own solutions, which could inspire the practice's owner in the future being to be strengthen its overall position for dental service on the local market.
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Analysis of Marketing Mix Tools in a Chosen Company
Musilová, Petra ; Kovář, František (advisor) ; Hrdina, Petr (referee)
The complex structure of the marketing mix of the Velteko s.r.o. company is analysed in my work. Characterising of the concern, basic analysing of the individual tools of the marketing mix and clients survey evaluating is the main object. Conclusion is focused on the rating of the level and the efficiency of the utilization of the used tools. Relevant recommendations are added.
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Analysis of Marketing Mix Tools in a Chosen Company
Šulcová, Markéta ; Kovář, František (advisor) ; Ptáček, Tomáš (referee)
This study is focused on analysis of Marketing Mix Tools (4P) within the real conditions of the company Novartis s.r.o. This study analyses marketing tools in following structure: product, price, place and promotion generally and specifically in pharmaceutical branch. The topic of this study is to compare theoretical knowledge with the methods used by the mentioned company.
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