Original title: Analýza nástrojů marketingového mixu ve firmě "Zdeněk Balíček - ASB Autoslužby"
Translated title: Analysis of Marketing Mix Tools in Zdeněk Balíček - ASB service station
Authors: Balíčková, Lucie ; Kozlová, Taťána (advisor) ; Vitoušová, Libuše (referee)
Document type: Bachelor's theses
Year: 2008
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Charakteristika firmy, analýza uplatňování každého nástroje marketingového mixu a návrhy na opatření Characteristics of company, analysis of the application of each instrument marketing mix and proposal for actions
Keywords: Advertisement; Direct marketing; Instuments of marketing mix; Marketing; Personal selling; Public Relations; Sales promotion; Marketing; Nástroje marketingového mixu; Osobní prodej; Podpora prodeje; Public Relations; Přímý marketing; Reklama

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/15202

Permalink: http://www.nusl.cz/ntk/nusl-11172


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses