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Risk Assessment of Trading on International Markets
Machátová, Miroslava ; Čermák,, Petr (referee) ; Šimberová, Iveta (advisor)
MACHÁTOVÁ, M. Risk Assessment of Trading on International Markets. Diploma thesis. Brno: 2014. This Diploma thesis deals with the analysis of risks and benefits that may occur when trading in selected international markets. The aim of this thesis is to suggest appropriate measures to eliminate risks. In the teoretical part, problem of international trade is defined and important concepts of the risk management are explained. Later on a concrete enterprise and its entrepreneurship are introduced. The practical part analyzes the internal and external environment of the company and its market position compared to the competition. Furthermore the situation on the market is evaluated in economic, political, legal and cultural perspective. Various economic and risk-management methods are beeing used for the evaluation. Based on the results of analysis the markets are ranked from the most suitable to the least suitable for international trade.
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Development of Business Activities of Company ZETOR TRACTORS a. s.
Špaček, Daniel ; Chlebovský, Vít (referee) ; Šimberová, Iveta (advisor)
Following thesis deals with development of business activities of company ZETOR TRACTORS, a. s. on Australian market. First part of the thesis is focused on theory, basic terms, methods and tools used for planning of development of business activities. Current situation of the company and market environment is analyzed after that. Major goal of the thesis is proposal of recommended option for development of current business activities on Australian market.
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Proposal for Business Plan based on Franchising Concept
Franěk, Petr ; Jadrníček, Tomáš (referee) ; Šimberová, Iveta (advisor)
This thesis deals with opening store with mens fashion in the city of Brno, based on franchsing concept of an italian company. The starting points of the work are theoretical findings about this type of business and technical specifications and requirements of the franchisor. On these basis will be developed the business plan, together with the evaluation of its feasibility.
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THE PROPOSAL OF COMPANY‘S INNOVATIVE ACTIVITIES
Kundrát, Jakub ; Heloňová, Michaela (referee) ; Bočková, Nina (advisor)
This diploma thesis focuses on the czech manufacturer Lucis, s.r.o. in the field of innovative activities. The company manufactures luminaires which combine technical and design aspects using current modern technologies and, at the same time places great emphasis on high-quality hand-made custom production. The aim of this diploma thesis is to present proposals for innovative activities that will increase the productivity of the company Lucis and its economic results. Proposals for innovation activities are built on the basis of an analysis of the current state of the company and on the basis of a research that was executed on a topic of customer service satisfaction. KLÍČOVÁ SLOVA Inovace, mezinárodní obchod, svítidla, design KEYWORDS Innovation, international
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Design of Creating a Logistics Concept for Orders in a Business Organization
Leciánová, Monika ; Dostál, Jan (referee) ; Jurová, Marie (advisor)
The thesis deals with the design of the creation of a logistics concept for orders in the joint-stock company XY. The work contains three basic parts. First, it elaborates the theoretical basis of the work such as the definition of international trade, a description of an organization dealing with international trade and trading. It then describes the company and its current situation in logistics, storage and trade. Second part moreover descript two specific contracts, including links to suppliers. It also sets out proposals for improving the logistics concept of XY, Plc.
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