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The media image of the Czech public administration
Syblíková, Martina ; Musil, Martin (advisor) ; Novotná, Eliška (referee)
In this thesis, I will deal with the research of the Czech media and their views on public administration. The main aim of this thesis is to find out, how the Czech media present public administration before the citizens of the Czech Republic. For this research, I will choose printed media and also broadcast media. The main research question is whether the Czech media present the Czech public administration rather negatively, positively or take a neutral attitude. For this examination, I will use the content analysis.
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Medial models for the development of equal perception of minority groups at children
Hanáková, Justina ; Horáková Hoskovcová, Simona (advisor) ; Šulová, Lenka (referee)
The diploma thesis is focused on medial models of the minority group's equal perception development by preschool aged children. The theoretical part discourses in the wider context of the socialisation process about aspects important in this relation. It turns to the topics of social learning, attitudes towards minorities, attitudes' formation, mass communication and its impact on preschool children. The empiric part focuses on analysis of the chosen both electronic and printed medial production assigned to Czech preschool children, including comparison between Czech and foreign production. Within the analysis the either presence or absence of such medial models is investigated, which might have an influence on Czech children's attitude forming towards minority groups. Consequently it is evaluated whether between identified models such models exist, which could have a potential for actuating recipient in the sense of equal perception development towards minority groups.
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The Reprezentation of Selected Socialist and Communist Countries in the Czech Press in 2010
Javůrek, Karel ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
Theme of this diploma work are news related to selected socialist and communist countries in the Czech press. Characteristic works are the specifics of media countries with the socialist (or communist) government in the Czech press. Theoretical work is beyond theory Frankfurt and Birmingham schools. The basis of the analysis work will stereotypes concerning the socialist and communist countries, the Czech news media contents. The findings will then be the basis for in-depth interviews with the news media workers and the staff representative bodies of the countries. The goal is to reveal the motives and the construction of stereotypes at the production of media content.
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Public opinion and market research in the Czech Republic as kind of communication feedback
Svobodová, Eliška ; Slámová, Hana (advisor) ; Johnova, Radka (referee)
Bachelor's work deals with market research and public opinion in Czech Republic concentrating on mass media. It presents the research as a suitable feedback for application in mass communications and mass media. The first part of the work defines some basic terms concerning mass communications and media, the following part deals with a short history of investigations in Czech Republic and in the former Czechoslovakia. Next part explains the certain methodolologies and methods which are used in the research. Another part of the work presents the list of the main agencies acting in the sphere of market research and public opinion in Czech Republic. In conclusion of the work it is shown the ethics of investigations and intervention of state, law and norms into research. [Autor's abstract].
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Media influence on social work
PODLEŠÁKOVÁ, Jana
The thesis deals with the influence of media on social work. Emphasis is placed on the media and the ethical principles of mass communication. The aim is to explore the mechanisms that the media use to influence the recipients, which functions the media have in society, how we can classify recipients of media messages, what can influence the final form of communication, and whether the ethical principles of journalism and the ethical principles of social work have the same foundation so media can serve the fulfilment of the mission of social work. The work is divided into three parts. The first part focuses on the characteristics of the media, the public and media communications. The basic concepts of media studies are mentioned. The second part focuses on the ethics of the media. A normative theory of media behaviour is introduced and also why it is important that the media should be responsible for their behaviour and their messages and should be controlled by ethical instruments have e. g. in the form of Ethical Code of Journalists in the Czech Republic. The third part is more focused on social work and clarifies the relationship between media and social work. The last part includes current topics that fall into social work activities and which are widely publicized. The aim is to interpret the behaviour of the media in relation to social work.
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Crisis communication
Štofčíková, Viera ; Zeman, Jiří (advisor) ; Grigerová, Laura (referee)
The purpose of this dissertation is to prove the importance of crisis communication and to evaluate the performance of the selected airline company on Facebook in relation to the benchmark of the industry. The theoretical component of the dissertation divulges in the definition of communication and its related processes, while emphasizing mass communication and its changes in regards to the development of new technologies. Furthermore, the study also describes crisis communication, its various uses and principles. The practical component gives a brief overview of social media platforms - with a particular focus on Facebook - within which the recommendations of how to manage crisis situations on the aforementioned platform are listed. By following those recommendations, commendable management of crisis communication will be shown with the example of the given airline.
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Media Influence on Behavioral Aspects of Individuals in the Time of Economic Growth and Decrease
Šulc, Martin ; Hubinková, Zuzana (advisor) ; Kašparová, Eva (referee)
The subject of this bachelor thesis is the investigation of media influence on Behavioral Aspects of Individuals in the time of economic growth and decrease. The theoretical part deals with related economic issues, functioning of mass media and a methods of interfernce used by mass media institutes. The practical part continues into the findings of the theoretical part, its goal is, by distributing a questionnaire, finding the level of mass media influence and how the individuals percieve mass media. In the last part of this bachelor thesis are summerized practical recommendations for increasing the public awareness on this very topic.
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