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Financing of Audiovisual Works in Germany and the Possibilities of Cooperation with Czech Producers
Šonková, Barbora ; OUKROPEC, Petr (advisor) ; VÁLA, Luboš (referee)
Bachelor thesis with the title Financing of Audiovisual Works in Germany and the Possibilities of Cooperation with Czech Producers analyses the methods of financing film projects in Germany. It is examining the conditions, under which it is possible to reach specific funds and covers other ways of getting financial support. It addresses the cooperation with distributors, TV stations and also briefly covers the possibilities of alternative financing. The second part of the thesis focuses on Czech-German coproductions, pointing out the crucial criteria of formation of these collaborations. The work explores the various steps of creation of joint projects, from script to the final distribution of the film. The main goal is to find out, whether Germany is the right coproduction partner for Czech producers and whether Czech projects have the potential for German market.
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Alternative forms of film distribution in Czech Republic
Květová, Kristýna ; OUKROPEC, Petr (advisor) ; DANIELIS, Aleš (referee)
The aim of this bachelor thesis is to describe already existing system and different forms of alternative film distribution in Czech Republic in particular distribution companies, which (according to the author) has an alternative film distribution approach. The aim is also to define the very concept of alternative distribution in comparison with mainstream distribution; to define the terms of arthouse or art and auteur film, but also to think about the current state of film distribution, about specific examples of release or presentation of particular films from author's sphere of interest. The thesis should also study the subject of event distribution, as a way of distribution of films that do not have a sufficiently strong audience base, and related marketing. The effort is also to find missing trends at the market and think about the meaning of new approaches and their impact to the audience. The aim is also to compare the different types and approaches to distribution that operate in the Czech Republic and to analyse specific examples of such approaches, also with regard to audience success.
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Marketing concepts for new film Vobrázky z vajglů
Slivka, Matúš ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
This thesis aims to develop an optimal marketing concept for a low-budget movie Vobrázky z vajglů. It also assesses the extent to which it is necessary to deal with complex marketing planning for low-cost act. Theoretical basis of work defines the basic marketing trends and describes, in detail, the most important methods and tools for marketing strategy. The practical part is divided into two parts. The first one is dedicated to the film itself and its creators also. I describe the course of the film, which is intertwined with the description of the promotion of the film. The conclusion is focused on detailed marketing analysis project, from which I come in drafting the marketing concept.
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Czech Producer and the Aspects of International Co-Production
Konečný, Lubomír ; KOPECKÝ, Čestmír (advisor) ; ULDRICHOVÁ, Helena (referee)
This master thesis is focusing on European film industry and on the position of Czech producer in this system. In the beginning is cinematography listed into the system of creative industries and there is a definition of what the producer is. Furthermore are presented the possibilities of financing of audiovisual work in local conditions, which is the necessity for potential co-productions. Significant part of the thesis is dedicated to the analysis of structure of European audiovisual funds, which are Eurimages and MEDIA Desk and producer?s networking. In the case study is described the history of growth of Danish company Zentropa which is one of the most successful European companies based on possibilities which offers European film market. In the end of thesis is in short view described the change of industry connected with entering of digital media and social networks to audiovisual industry.
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Trends in the Production of Animated Films
Příkaská, Barbora ; RYCHECKÝ, Tomáš (advisor) ; KALLISTA, Jaromír (referee)
In my master diploma thesis, I try to map the current situation and actual trends with
respect to creative, financial and production processes. I focus on film, television and
other productions. The greatest emphasis is put on the producer?s point of view.
The Introduction focuses on the specifics of the animated film and is followed by
chapters focusing on the situation in the Czech Republic. In addition to describing the
current situation on the scene of animated film I try to explain the use of the principles
of animation in other branches of the entertainment industry.
In the last part of my thesis, I offer a summary of interviews with producers of
contemporary animated feature films. I am interested in the circumstances of the
development of the film, ways of working with the script, attitude to new technologies
and specific problems related to the realization.
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The Film Industry Support Programme
Michálek, Tomáš ; KALLISTA, Jaromír (advisor) ; ŠUSTER, Jan (referee)
This bachelor thesis is devoted to study the configuration of the applied methods of the governmental supporting of the Czech film industry and Czech cinematography at the same time. The choice of such thesis subject is motivated by implementation of the film incentives in the Czech Republic.
The aim of this thesis is finding common points and aspects of the The Film Industry Support Programme (PPFP - film incentives) with the other, long ago established forms of government film support. Revision of intents of the PPFP as well as its sense and comprehension of its assessing criteria for choosing projects to be upheld ? is very important.
To comprehend these matters, deep knowledge of evolution of the governmental attitude towards film industry and cinematography is needed to be used. To study the incentives fundamentals, it is also crucial to know and understand the European policy related to these matters.
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Historic Film in Contemporary European Cinematography from the Viewpoint of the Producer
Kalandrová, Pavlína ; PRAŽSKÝ, Přemysl (advisor) ; BOBIŇSKI, Filip (referee)
Historic film genre serves here as a model example of a demanding film project in contemporary European cinematography. We want to explore the problems of development and financing of historic films. The basis of the research is the idea that historic films are mostly producer projects because of their commercial potential.
The genre of historic film is explained here from two different points of view: Film theory and film history. The concept of European cinematographic work and the ways of financing European co-production films are shortly presented. Further we describe what a producer follows and influences during his work on a historic film. The gained knowledge is then applied on five case studies. Reflections of the film producers form a part of these studies.
The result of the research is the statement that the quality and artistic value of a film go across the film genres just as the producer's or the director's approach to a film project do. To shoot arthouse oriented historic films is more risky from the commercial point of view. At the same time only in this way the film will be unique, can survive for decades and can really be successful all over the world.
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Marketing concept of newly developed film Splněný Zen
Pánková, Jitka ; Postler, Milan (advisor) ; Adamovský, Michal (referee)
The goal of this bachelor's thesis is to work out a strategy of realization of a film project Splněný Zen. It's theoretical basis lies within definition of marketing terms and it focuses on characterisation, substance and function of marketing. The analysis of the situation of film industry in the Czech Republic, the opportunities of film developing support in context of the Splněný Zen project, and general procedures of creation of a film work, are to be found in the practical part. The last part of this work is dedicated to a detailed concept design and a marketing strategy, which could be used in realization of the project.
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