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Export Strategy of the Czech Republic with focus on Morocco
Slezáková, Lucie ; Jiránková, Martina (advisor) ; Neumann, Pavel (referee)
The aim of this thesis is to characterize the current export strategy of the Czech Republic and analyze whether Morocco has potential for Czech entrepreneurs and companies. The first part of the thesis describes theories of international trade. The second part is dedicated to explain the term trade policy and to describe the development of export policy of the Czech Republic. In the third part there are fundamental information about the Kingdom of Morocco as well as analysis of investment climate. The key part of the thesis analyzes business opportunities for Czech companies and entrepreneurs.
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The development of the export policy of the Czech Republic
Dolejší, Martin ; Čajka, Radek (advisor) ; Bolotov, Ilya (referee)
The topic of the thesis is concentrated on the export policies of the Czech Republic and its governmental institutions that have implemented these policies. The thesis deals with this issue since 1918 to the present, with the focus on the last 10 years. The aim of the thesis is to compare given policies and analyze policies' impacts on Czech export. The policies are scored by chosen indicators that evaluate the effects on whole Czech economy as well.
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SKODA AUTO Export strategy
Řezáčová, Petra ; Černohlávková, Eva (advisor) ; Vlasák, Václav (referee)
This bachelor's thesis deals with the topic of export strategy of the biggest Czech car manufacturer - SKODA AUTO. It mainly focuses on strategic markets that will be crucial for the company in next years. The tool used in this thesis is SWOT analysis (analysis of strengths, weaknesses, opportunities and threats). Moreover, the first two chapters deal with current information concerning the company's performance and its Strategy of growth.
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Role of the Czech Republic in the International Trade
Havlíková, Kristýna ; Pavlík, Zdeněk (advisor) ; Brůžková, Pavla (referee)
This Bachelor Thesis titled Role of the Czech Republic in the International Trade deals with a current situation of Czech exporters on international markets and with new opportunities which arise for them nowadays. At the very beginning the foreign trade policy of the Czech Republic is defined, it is presented how the government can influence its exporters and to what extent this role has been affected by the membership in the European Union. Also, the immense importance of the biggest trading partner of the Czech Republic, the Federal Republic of Germany, is described and some new markets with a great potential are defined. Finally, the given data are supported with concrete information from a particular company and therefore the company Elitex Nepomuk, a.s. and its figures are introduced.
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Export Strategy of the Czech Republic for the period 2012 -- 2020 (focusing on Kazakhstan)
Assylbekov, Nursultan ; Sato, Alexej (advisor) ; Halík, Jaroslav (referee)
In the Export Strategy of the Czech Republic for the period 2012-2020 Kazakhstan is included among the 12 priority countries for Czech export. The aim of this thesis is to analyse the facility of implementation the Czech export strategy for the period 2012-2020 against Kazakhstan and on basis of this analysis confirm or refute the hypothesis that the Czech Export Strategy 2012-2020 against Kazakhstan is appropriate and effective. The thesis deals with the development of trade between the Czech Republic and Kazakhstan, assesses opportunities and risks for Czech companies exporting to Kazakhstan.
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Export strategy for the company Preciosa
Piekarzová, Karolína ; Halík, Jaroslav (advisor) ; Průša, Přemysl (referee)
The aim of the thesis is to propose a suitable export strategy for the company Preciosa Figurky, s.r.o. in Chile. The first chapter briefly characterizes that company, and describes its economic situation and business strategy. Other chapters are devoted to the analysis of the current marketing mix of the company, mutual trade relations between Czech Republic and Chile and there is also a detailed PEST analysis of Chilean market from the perspective of domestic entrepreneurs. The last chapter proposes a specific export strategy, where the greatest emphasis is placed on communication strategy. The company has been successfully operating in other countries in Latin America and export to Chile is due to the economic advancement of this country right strategy.
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Czech Economic Diplomacy as Support of Export to Germany
Faltusová, Ludmila ; Müllerová, Františka (advisor) ; Ehler, Tomáš (referee)
The thesis deals with the Czech economic diplomacy. The aim is to assess the role of the Czech economic diplomacy, especially in terms of support of the foreign trade with Germany. The thesis is divided into five chapters, the first chapter contains the theoretical notion, the second chapter deals with the development of economic diplomacy in the Czech Republic from 1989 until today, the third chapter describes current model of the Czech economic diplomacy. The fourth chapter examine Czech network of export promotion in Germany and the fifth chapter is devoted to case studies of two Czech export companies.
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Analysis of export opportunities for the tomotherapy irradiator
Klocová, Klára ; Gullová, Soňa (advisor) ; Štemberk, Jan (referee)
The topic of this thesis is the analysis of export opportunities for the tomotherapy irradiator TOMOS. The first part of the thesis addresses new emerging methods of radiation therapy focusing on the research and development of tomotherapy irradiator in particular and the availability of radiation therapy in the world in general. The second part of the thesis provides financial analysis of the tomotherapy research and development project which is executed to evaluate the effectiveness of the project as an investment. Finally, the thesis concludes with the proposition of the most convenient export strategy indicating the perspective territories for trading the tomotherapy irradiator together with the most influential factors for each territory considered.
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The Analysis of the Czech foreign trade in strategically important markets
Jarešová, Lucie ; Plchová, Božena (advisor) ; Kopecký, Jan (referee)
This bachelor's thesis "The Analysis of the Czech foreign trade in strategically important markets" covers five selected markets namely Russia, China, India and Brazil. These markets have been selected on the basis of an export strategy of the Czech Republic for years 2012 -- 2020 prepared by Ministry of Industry and Trade of the Czech Republic. The aim is to analyse the Czech trade on these markets and evaluate their potential and risks for the Czech exporters.
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Petra-Aqua - company's export strategy on the Austrian market
Štucková, Ivana ; Halík, Jaroslav (advisor) ; Průdek, David (referee)
This thesis has been made in order to devise a suitable export strategy for the company Petra-Aqua Ltd. on the Austrian market. First two chapters contain theory needed for understanding the issues of export strategy. The third chapter deals with trade with animals. The fourth chapter contains information about the company and its market position. The fifth chapter is devoted to the analysis of the Austrian market. PEST analysis, competition analysis and SWOT analysis are also parts of this chapter. In the last, sixth chapter, is a concrete proposal for the company's export strategy.
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