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Web pages design
Junák, Vladimír ; Simerský, Martin (referee) ; Koch, Miloš (advisor)
This Bachelor’s thesis is dealing with a topic of corporate website design, realized by way of modern technologies and techniques. In the first part, I aim to create a summary of necessary knowledge, which I apply in the second part, by designing and realization of the commercial website itself.
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Geolocation of Internet nodes using domain name analysis
Jelínek, Ondřej ; Verner, Lukáš (referee) ; Komosný, Dan (advisor)
Goal of this thesis is to create an application for geolocation of hosts using an analysis of domain names. The theoretical part of the thesis focuses on estimation of geographic location of hosts in the Internet (called geolocation) and the DNS system. This knowledge is necessary for creation of the application. The first task is to choose suitable method of geolocation. The next step is to fully undestand the DNS system and function of domain names. Finally, the application for analysis of domains in JavaFX Script programming language is created. The practical part of the thesis describes this application, its structure, function and results. Acquired data are analysed and compared to results of other geolocating methods.
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Alternative dispute resolution for domain names
Gongol, Tomáš ; Švarc, Zbyněk (advisor) ; Boháček, Martin (referee) ; Jakl, Ladislav (referee) ; Růžička, Květoslav (referee)
The thesis in its theoretical part deals with problem of a domain name and alternative dispute resolution definitions. The view on the domain name definition is described both in Czech legal order and the international context. Rules of registration and using domain names are defined not only by the state law but also and above all by private rules formed by generic and country code top level domain administrators. Analyses of these legal sources and theirs comparison is necessary presumption for legal discretion of further development. Missing legal definition causes many problems which are shown in the context of concrete court and administrative decisions in the Czech Republic. Especially important are relations between domain names and trade marks, trade names, right to protection of person and the law of unfair competition. For definition of an alternative dispute resolution a special method of Aristoteles' logical square was used and applied on conditions of disputes resolution. The object of interest in the second practical part of the thesis is a legal regulation of .eu domain names. After necessary definition of legal sources, especially on secondary law level of the European Community, follows in practical part analysis of decisions concerning .eu domain name disputes issued by alternative procedure provided by the Czech Arbitration Court attached to the Economic Chamber of the Czech Republic and Agricultural Chamber of the Czech Republic, in the year of 2007. Essential part of this analysis is formation of domain name "case law".
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Qualitative factors affecting the value of a domain name
Čížková, Lenka ; Svačina, Pavel (advisor) ; Jurečka, Jan (referee)
Domain names are much discussed issue these days yet not that well understood by Internet users. Diploma thesis Qualitative factors affecting the value of a domain name, as the title suggests, focuses on technical and marketing elements of the domain together with the content of websites and their influence on the value of domain names. In the first part there are different factors and their influence described in theory, the practical part then applies to a specific case for domain Nemovitosti.cz. This domain was compared in terms of market, competition and their technical and marketing site. To support factors related to website content, statistics put inside the website were used as well as freely available online tools. After evaluation of all factors Nemovitosti.cz domain, the author concludes that the domain is valuable in its field and its value in the future due to investigated factors will increase.
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Domain names valuation
Nešpor, Radek ; Střížová, Vlasta (advisor) ; Maříková, Pavla (referee)
The goal of this graduation thesis is a proposal of domain names valuation methodology. For the purpose of valuation the domain names are divided into three classes based on the manner of generation of their utility which is the main value making factor. For the domain names class which is able to generate cash flow itself there are two income methods proposed -- DCF method and market comparison method. The domain names which serve as a marketing tool and therefore their utility is projected into incomes for products and services, are marked as class two. Their valuation is based on excess earnings method and profit premium method. The last class is the domain names whose utility is not known and neither obvious. Their valuation is made through combination of expanse and income methods in the form of point method. Model examples of valuation for each class of domain names are mentioned in the last chapter.
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The Domain Name Market
Vondruška, Pavel ; Raška, Ondřej (advisor) ; Prokop, Tomáš (referee)
The aim of this bachelor thesis is describing a current domain market situation and explaining methods of domain monetization. This work compares different ways of domain monetization, evaluation, using a domain and trading them. The aim should be reached by objective description of basic facts and by illustrative examples. During writing this thesis I used public accessible sources, mostly web-based. I gather much useful information in last years as I am interested in this sphere of business. The thesis is structured so that even a reader without any previous experience in domain marketing should understand everything.
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