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Implementation of new product to the czech postal market
Strnad, Jakub ; Postler, Milan (advisor) ; Rampas, Lukáš (referee)
The aim of this thesis is to propose a design and implementation of a new product in the field of parcel services in the Czech Post and propose its communication strategy. The basis for correct and efficient product design theme consists of description of the main postal market aspects and principles in the Czech Republic and detailed monitoring and analysis of domestic and global competition and customer environment. This, together with a summary of the basic theoretical approaches to the field of marketing and commercial communication forms the basis for designing a communication strategy. Results of this work confirmed that the proposed new product "Předplacené balíkové obaly" is a promising service that could help the Czech Post in the growing competitiveness in the field of express parcel delivery. Succes of its implementation will largely depend on the ability of the Czech Post effectively inform customers. Communication campaign, however, must reflex and develop the previous link of the "Great Parcel Revolution ".
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The Evaluation of physical demands associated with postal workers
SUCHANOVÁ, Markéta
Evaluation of physical burden on selected professions at the post office The current trend of working conditions tends to reduce the proportion of physically demanding work, but leads to an increased psychological stress in staff members. However, there are professions, such as those involved in postal services, that are still exposed to considerable physical burden. This thesis provides a basic view of health consequences of excessive physical load and manual handling of burdens, it describes specifics of the postman / postwoman profession, specifics in the staff members working in interior post services and those who work at postal counters in terms of physical burden. The objective of this thesis was to survey the physical burden connected with manual load handling at the post office in Jindrichuv Hradec. The thesis also aims at finding out rehabilitation possibilities for post office staff and proposing ways how to improve the current situation. A questionnaire enquiring about post office staff members´ awareness of musculoskeletal diseases prevention, evaluation of their own health condition and symptoms of fatique caused by physical activity, is a crucial component of my thesis. The results of the questionnaire survey were analyzed and reported in graphs and tables. Measurements of weight and cumulative weight of manually manipulated loads and the workers´ heart rate before and after the physical stress were carried out. I have found that postmen and postwomen and interior post services staff are exposed to great physical strain and frequent handling heavy loads, that in some cases exceed hygienic limits. It was also found that 65% of post office staff were not aware of the claim on financial contribution to rehabilitation massage. The hypotheses stated were confirmed. 1. Post office staff members are exposed to excessive physical strain while handling heavy load 2. The level of post office workers{\crq} knowledge on musculoskeletal disorders prevention is not sufficient. I suggest mechanization, use of mechanical devices and removal of architectural barriers to be introduced. Furthermore, I suggest to include training to handle loads in a correct way to prevent back disorders.
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The position of Czech Post in the market for postal and courier services
Jermanová, Alena ; Vokoun, Marek (advisor) ; Vebrová, Ludmila (referee)
Following bachelor thesis brings general overview of Česká pošta, public enterprise. Česká pošta - the state-owned enterprise and the biggest employer in the Czech republic has a very specific standing in the postal and courier service market. In the first part of the thesis, market structure characterisitics are explained in order to continue with comparing Česká pošta to its competitors, considering concrete market data. The second (practical) part of the thesis analysis the productivity and revenues of postal sector and demonstrates the dominant standing of the public enterprise. The result prooves following statement: "When the revenues of the whole postal sector increase by 1 per cent, revenues of Česká pošta itself increase revenues of its competitors by 4,86 %. The thesis also compares conditions of postal market liberalisation in the Czech republic to those in other European countries, where the liberalisation was already finished. You can also find there statements of both - supporters as well as opponents of liberalisation process.
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The Quality of Service of the Czech Post and Possibilities of Its Improving.
Kozel, Jaroslav ; Hůlová, Marie (advisor) ; Kořánová, Helena (referee)
This bachelor's thesis focuses on a quality of postal services. The aim is to assess the quality of services provided by the public corporation Czech Post and its particular branch and propose possibilities of quality improvement. The introduction deals with an explanation of important terms like service and quality, it is followed by a description of approaches to quality management and information on postal services sector in the Czech Republic. After that, the Czech Post and its services are introduced. A questionnaire survey among Czech Post costumers, flow chart and Ishikawa diagram are used to reach the aim of the paper. In the final section, some possibilities of improvement are proposed to enhance the quality of the corporation's service.
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