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Proposal of Strategy Developing Competitiveness of Trading Company
Hořáková, Lucie ; Pejcha, Hynek (referee) ; Zich, Robert (advisor)
Diplomová práce se zabývá problematikou rozvoje konkurenceschopnosti obchodní firmy v Brně. V teoretické rovině je zaměřena na odborné poznatky a nejnovější trendy v oblasti strategie a konkurenceschopnosti. Na základě literárního průzkumu analyzuje a zhodnocuje stávající přístup k strategickému plánování v dané společnosti. V rámci analytické části je provedena strategická analýza firmy. Na základě literární rešerše a strategické analýzy je zpracován návrh strategie, který si klade za cíl přispět k efektivnějšímu řízení interních procesů, systematičtějšímu přístupu ke strategickému plánování a v konečném důsledku k zvýšení konkurenceschopnosti firmy.
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Company Development Strategic Framework Proposal with Emphasis on Product Portfolio
Coufal, Denis ; Vozka, Jiří (referee) ; Zich, Robert (advisor)
The purpose of this diploma thesis is a strategic development proposal for a Czech electrotechnical company with an emphasis on a product portfolio. The theoretical basis of this thesis serves as a structure for the analytical and the proposal part. Outputs of the external and internal analysis are the bedrock for formulation of strategic product portfolio development framework at the corporate and business level. The proposal provides a company with a framework for strategic behavior focused on better competitive ability, product portfolio expansion, and delivering higher value for customers of energetic engineering.
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Analysis of Corporate culture of ČEZ a.s.
Šabatková, Jana Daniela ; Koudelková, Petra (advisor) ; Shavit, Anna (referee)
The thesis called "The Analysis of Corporate Culture in CEZ" is mapping the tools and analyzes the processes of Internal Communications, which are the drivers of Corporate Strategy and shape the Corporate Culture of the company. The thesis is divided into two parts. The first part deals with theoretical approaches to Corporate Culture and Internal Communications, including their definition, implementation and applied tools, based on a search into work by domestic and foreign academics and practitioners of Corporate Communication and PR. The second part focuses on the factual description of the functioning of the Corporate Culture, the processes which affect the creation thereof, and, above all, on the analysis of ČEZ a.s. attitude towards the Corporate Culture and the efficiencz of its practical implementation through the Internal Communication channels. The synthesis and analysis provides some recommendations for the improvement of the processes forming the Corporate Culture.
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Specifics of training and development in small organizations - analysis of employee satisfaction with training offer
Hladníková, Nina ; Šerák, Michal (advisor) ; Eger, Ludvík (referee)
The topic of this dissertation is employee education in the organizations. This work begins with the description of a comprehensive system of training and education of employees in the organizations. Next chapters are devoted to the business education system with focus on conception of learning organizations. The subsection is also focusing on the concept of strategic human resources development. An important chapter of this dissertation is a description of the process of designing the training of employees in the organizations, which includes parts focusing on the identification and analysis of a need of education, planning and implementation of education and its evaluation. In this framework are defined areas such as learning objectives, selected subgroup of learners, forms and methods of educational events, role of personality motivation and trainers. The practical part is devoted to description, analysis and comparison of the selected small organizations in terms of structure and organization of the education system. This chapter is a survey that focuses on the scope of the education system and degree of the satisfaction of workers with education in selected small organizations. The aim of this dissertation in theoretical aspect is to outline the system of training of staff in the...
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Training of employee's in an organization with high fluctuation
Svobodová, Aneta ; Kocianová, Renata (advisor) ; Šerák, Michal (referee)
Bachelor thesis deals with the efficient education of employees, if the organization is in a high turnover rate. It deals with the question of whether it makes sense in such an organization to educate employees and if so, what the most appropriate manner. The aim of this work is the analysis of the current situation to help identify the most effective education system, which would partly help reduce turnover. As an example describe the model of education in German society VG. Keywords Strategic management of human resources, corporate culture, systematic training, the learning organization, fluctuation
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Corporate Social Responsibility: CEZ Group Case Study of its CSR Activities in Years 2009 - 2010
Snížek, Michal ; Hejlová, Denisa (advisor) ; Wolák, Radim (referee)
The main goal of this project is to describe the concept of social responsible corporation in the area of the Czech Republic. This work starts with description of Corporate Social Responsibility concept, briefly following its historical development. On the bases of several definitions of theoretical concepts, its main parts and aims are set. One after another, each part is analyzed from different points of views and every theoretical part is compared to existing projects and actions of ČEZ corporation. Economic and legal responsibility contains for example aim to gain higher profit, respecting laws and directives, customer and stakeholder communication or employee policy. Social responsibility concerns charity or social development support. Environmental part focuses on protecting nature and other green issues. The effect of Corporate Social Responsibility of ČEZ corporation is compared with public opinion study results. After, the effect of corporate social responsible behavior is analyzed.
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Strategy for Improvement of Competitiveness of Company
Duchoň, Karel ; Janků, Zdeňka (referee) ; Koleňák, Jiří (advisor)
The bachelor’s thesis deals with strategic analysis. Characterizes, analyzes and valuates the current situation of the Semperflex Ltd. The theoretical part focuses on the general characteristics of strategic analysis and methods of creating strategic plans. In the practical part is made the external and the internal analysis, which is the foundation of the SWOT analysis. The results of the analysis are the essence of making proposals to improve business competitiveness.
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Business Intention of Construction Company focused on Timber Constructions
Grossmann, Jiří ; Srba, Martin (referee) ; Hromádka, Vít (advisor)
The thesis includes business intention of construction company in the form of a feasibility study. Planned company deals with the realization of timber-framed buildings that are built by hand directly on the construction site. The introductory part describes basic knowledge of the investment projects planning. One subchapter shortly describes the timber construction system. Parts of the business intention are oriented on corporate strategy, marketing, production technology, manpower, economic a financial analysis and risk management. In conclusion is an overall assessment of the project feasibility.
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Company Performance Measurement
Plachá, Radka ; Čížek, Zdeněk (referee) ; Bartoš, Vojtěch (advisor)
The Master’s thesis is focused on evaluation the performance of the company NEPA. The theoretical part includes the definition of business performance concepts and the presentation of the assessment methodology. This part continues in the description of selected types of strategic analyses. There is an introduction of the company, its activities, strategic and financial analyses in analytic part. That is important for inscription and the base of Balanced Scorecard concept. Based on these findings a Balanced Scorecard implementation proposal is for the analyzed company. In the conclusion, this is completed with relevant proposals.
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