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Utilization of Product Price Discrimination on the Global Market
Sedláček, Martin ; Zinecker, Marek (referee) ; Luňáček, Jiří (advisor)
The subject of the diploma thesis is to devise and apply an effective method of price discrimination of online educational courses on the market of the Czech Republic, Germany and Poland. The author bases these proposals on calculations of purchasing power parity, price level and analysis of local markets in selected countries. Furthermore, the connection of gross domestic product per capita in the standard of purchasing power and other macroeconomic indicators - inflation and unemployment - will be examined. Based on the obtained results, possible ways of price discrimination will be proposed.
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Price Discrimination in International Markets
Kharkivska, Margaryta ; Oulehla, Jiří (referee) ; Luňáček, Jiří (advisor)
The work is focused on explaining price formation and the issue of price discrimination. First, the work deals with the description of the theoretical basis for a better understanding of the issue. It deals with consumer behavior, the elasticity of demand, and price formation in international markets. Furthermore, the work focuses in more detail on the economic nature of price discrimination and its types. In the practical part, this diploma thesis contains examples of specific price discrimination of selected products. Based on the information obtained, it then offers suggestions and recommendations.
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A critical price analysis on the imperfect competitive market
Bábel, Martin ; Procházková, Kateřina (referee) ; Škapa, Stanislav (advisor)
Perfect competition can be considered as a theoretical state. For this reason, this work is focused on the imperfectly competitive market and pricing in it. The aim is to investigate in more detail how specific companies with elements of monopoly use their position to determine the price for their product and price discrimination - they are so-called price makers. The work analyzes specific approaches to the pricing strategy of these companies.
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Use of Price Discrimination in the International Markets
Rosická, Markéta ; Oklešťková, Sára (referee) ; Luňáček, Jiří (advisor)
The diploma thesis is focused on price discrimination of a selected company operating in an international environment. The work is divided into three main parts. The theoretical part of the thesis describes the key concepts and characteristics necessary to understand the issues related to the topic of the thesis. The analytical part of the work is focused on the description of the current state of the company in selected foreign markets. The proposal part of the work used the method of multiple regression analysis and also presents possible proposals and recommendations for price discrimination in individual foreign markets with regard to the purchasing power of individual countries.
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Cenová strategie firmy pod vlivem rozvoje digitálních technologií
Jančíková, Kateřina
Článek popisuje vliv digitálních technologií a jejich využití v cenových strategiích firem. Jejich rozvojem došlo ke změnám v cenových strategiích především v sektoru služeb. Technologie umožnily zavedení dynamické ceny, která výrazně zvýšila obrat leteckých společností. Prostřednictvím digitálních technologií můžeme získat široké spektrum informací o klientech a díky tomu přizpůsobit cenu konkrétnímu zákazníkovi. Budoucnost využití digitálních technologií je pak ve výrobních podnicích. Personalizace produktu na základě mnoha dostupných informací o zákaznících, proměna produktu téměř ve službu a využití digitálních technologií přispěje výrazně ke změně cenových strategií ve výrobních podnicích. Článek vychází ze zdrojů sekundárního výzkumu (rešerše literatury). Cíl článku: Cílem článku je prozkoumat vliv digitálních technologií na změnu cenových strategií. Jejich exponenciální rozvoj umožňuje podnikům efektivněji nastavit ceny pro zákazníky, a to díky většímu objemu informací, které o zákaznících firma díky digitálním technologiím zjistí. Prvním průkopníkemvyužití technologií v rámci cenotvorby jsou letecké společnosti, které dnes přizpůsobují cenu konkrétnímu zákazníkovi. Dílčími cíli je pak prozkoumat, jak v budoucnu budou digitální technologie ovlivňovat podniky a jejich cenové strategie.
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Customer Loyalty Benefits: Three Views
Kuš, Martin ; Koubek, Ivo (advisor) ; Lopušník, Ondřej (referee)
UNIVERZITA KARLOVA V PRAZE FAKULTA SOCIÁLNÍCH VĚD Institut ekonomických studií Martin Kuš Trojí pohled na zákaznické věrnostní programy Bakalářská práce Praha 2011 Abstract This thesis describes the mechanism of customer loyalty programmes from several views. We have defined few main objectives. The first objective is to introduce reader to loyalty programmes from the marketing perspective. The next aim is to describe the impact of customer loyalty programmes on firms and customers from the perspective of microeconomic theory. The third objective is to compare conclusions of theoretical models with the results of relevant empirical analyses. The last aim is to depict customer loyalty programmes as a principal-agent problem and draw the conclusions.
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Monopoly in Terms of the Czech Economy
Pakhmutov, Ivan ; Šrédl, Karel (advisor) ; Severová, Lucie (referee)
This thesis deals with monopolies and companies in a dominant position in the Czech economy. The theoretical part explains the market, its functioning and laws, characterizes the perfect and imperfect competition; the individual structures of imperfect competition are analyzed more specifically. The biggest part is dedicated to the characteristics of the monopoly and regulation of the monopolies. The practical part focuses on analysis of current situation on the Czech market; it marks the companies, which could be considered as monopolies. The work examines the position of individual companies on the market, analyzes the reasons for their dominant market position, determines, what type of monopoly the individual companies belong to, and answers the question of harmfulness of these monopolies. Then the thesis presents a survey, which expresses the opinion of the Czech population on the issue of monopoly.
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A Price Analyses on the Imperfect Competitive Market
Šitavanc, Jan ; Dlouhá, Marta (referee) ; Škapa, Stanislav (advisor)
The main goal is to clarify price making and price discrimination phenomenon on the imperfect competitive market. It is pointed on market segmentation in microeconomics point of view. It also explains importance of diversification company’s products to be able to use a differential prices. This thesis suggests how to make proper discount policy, which will lead to company’s product demand increase.
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