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Marketing activities Euromedia Group in 2011-2013
Janků, Michaela ; Halada, Jan (advisor) ; Ježková, Tereza (referee)
The aim of the thesis "Marketing activities Euromedia Group in 2011-2013" is to present the marketing communications of one of the strongest publishing houses in the Czech Republic: Euromedia Group. The company also owns a nationwide distribution network through which it gets its titles to all households, bookshop networks, supermarket chains or to booksellers and also one of the biggest reader's club in the country. At the beginning of the thesis the company is introduced, including its history and rules of membership in the reader's club. The following chapters focus on its marketing activities. They include the current members care, recruit new members recruitment and book events for the public. The thesis addresses also support of Czech authors and the Knižní klub Literary Award that is one of its tools. The promotion of books in various media is explored in the final chapters. Powered by TCPDF (www.tcpdf.org)
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Generic use of the articles in French
Čapková, Zuzana ; Štichauer, Jaroslav (advisor) ; Loucká, Hana (referee)
Generic use of articles in French This Diploma thesis deals with the generic use of articles in the French language. It is divided into the theoretical and the experimental part. After the broader introduction into the issue of determinants, the most important part of the work treats genericity expressed in French by the definite article in singular and plural as well as by the indefinite article in singular. Firstly, the existing research on the subject of generic articles is studied, including the presentation of various approaches and principal theories, then is formulated proper syntactic and semantic interpretation of genericity which is finally verified in the experimental part of the thesis based on the analysis of model sentences. Keywords determinant, article, genericity, reference, nominal syntagm
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History of the Sokol Club I. Smíchov
Doubrava, Michal ; Kašpar, Ladislav (advisor) ; Mojžíš, Otakar (referee)
Title: The History of the Sokol Club I. Smíchov Abstract: This bachelor thesis deals with history of Sokol Club I. Smíchov since its establishment till year 1940. The aim of this thesis is not only to describe its history and activities but also shortly give account of Sokol Club. The part of thesis attends to history of the town of Smíchov which is definitely connected with Sokol Club Smíchov. The thesis called "The history of the Sokol Club I. Smíchov" is based on research on historical sources and literature. Mostly I insisted on archival documents from The National Museum, The Collection of Physical Education and Sport and on archival documents of Sokol Club I. Smíchov. From literature I used publications about history of the town of Smíchov and about history and persons of consequence of the Sokol Club. The thesis consists of three parts. The first part is divided into an introduction and an analysis of archival documents, literature and working methods. Next part describes the history of the town of Smíchov, the history of the Sokol Club and biographies of Miroslav Tyrš and Jindřich Fügner, too. There is also described the history of Sokol Club I. Smíchov divided in three periods. The summary of the thesis takes place in the third chapter. There is also placed an index to abbreviations, a list of...
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The project for building a member database
Rumplík, Martin ; Krč, Petr (referee) ; Kříž, Jiří (advisor)
The object of this bachelor's thesis is to create a design of database for needs of a civil association Cyrilek.net. The objective of this database is to cover all registration processes in frame of this organization, which deal especially with filling personal information and notes about installed hardware. An user interface for access to the database will be also designed and partially realized in form of information system, which will be accessible through web browser.
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Designing of a Fiber Optic Network for Connecting Blocks of Flats in Kojetín
Rumplík, Martin ; Vojáček, Dušan (referee) ; Ondrák, Viktor (advisor)
The subject of this diploma's thesis is to create a design of a fiber optic network, which will allow an access to broadband internet connection for households living in blocks of flats in Kojetín. For this purpose the best technologies will be compared by analysis and the new network topology will be designed. The investor is a civic association Cyrilek.net that provides a wireless internet at this area. The best solution will be selected on the basis of financial and technical analysis and the investment will be calculated including its return. This innovation not only give people a really fast internet connection, but also the possibility of other services such as IPTV or VoIP.
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Automatic Attendant application using Asterisk PBX
Benýšek, Jiří ; Krajsa, Ondřej (referee) ; Kovář, Petr (advisor)
Application of IP telephony is still more and more popular. This technology is designed for large companies as well as for home or office use. If customer needs to use advanced features of the private branch exchanges, he had to purchase more expensive solutions than common equipment. These professional products may be replaced by open source solutions, which can fully replace them. Private branch exchange Asterisk is one example of these products. Bachelor’s thesis is focused on IP telephony, treats of basic principles and network protocols used by this service. This thesis then describes the public branch exchange Asterisk, its possibilities for use in call centers and administration of call queues using this PBX. After theoretical analysis, this thesis deals with installation and configuration of this PBX. It includes installation of necessary operating system, additional packages containing necessary libraries and modules needed for correct function of the PBX. Configuration of Asterisk such as creation of user accounts of SIP protocol and dialplan is described in the next chapter and then all of these functions are tested. Achieved practical results are presented in the last chapter of this bachelor’s thesis.
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Use and meaning of articles with personal proper nouns in italian (a corpus analysis)
JANSOVÁ, Tereza
The subject of this bachelor thesis is the studying of the use and the meaning of the articles joined with the proper names of persons in italian language. The thesis has two parts the theoretical one and the empirical one. In the theoretical part the article and its forms are defined, also the rules for the use of the article before proper names of persons including exceptions. The empirical part is mostly concerned with the rules of using the definite article. Besides number of occurrence of the aplication the rule and its examples there are mentioned also examples of its breaking. In the chapter dealing with indefinite article several examples are joined with every rule. All the rules are verified with aid of text corpus itWaC.
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Ways of maintaining order in the parliamentary chamber (in selected countries): Study 1.210
Syllová, Jindřiška
Studie se zabývá právními úpravami, které jsou zde podrobně uvedeny. Je možno konstatovat, že v zajištění kázně a pořádku jsou neúspěšné zejména ty parlamenty, které ponechávají zajištění pořádku v sále okamžitému rozhodnutí pléna a nemají dostatečně ustálenou aplikační a interpretační praxi při řešení nepořádku a zachování důstojnosti parlamentu. Nejúspěšnější jsou naproti tomu parlamenty, kde má předsedající vyšší autoritu a nemusí se obracet k nějakému jinému orgánu, který často rozhoduje stranicky. Důležité a pozitivní je rovněž to, když předsedající může rozhodnout o řešení záležitosti okamžitě a bez toho, že by se k porušení pořádku mohli vyjádřit jiní poslanci. Základním návodem pro to, jak udržet pořádek v plénu komory parlamentu, by měla být britská praxe. Vzhledem k tomu, že britská Dolní sněmovna je, na rozdíl od kontinentálních parlamentů, více divadlem, zatímco kontinentální parlamenty slouží více ke skutečné práci a tvorbě legislativy, je pro ni nezbytné, aby způsoby parlamentního divadla plnily dva základní úkoly: musí být pro diváky atraktivní a zároveň nesmí snižovat důstojnost parlamentu.
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