|
| |
|
|
The child as a consumer and its impact on decision-making process of adults
Otipka, Michal ; Postler, Milan (advisor) ; Vysekalová, Jitka (referee)
This diploma thesis deals with the subject of advertisement and its effect on children consumer behavior. Contrary to adults children are not able to differentiate between the reality and fiction, in this case to differentiate if they really need or just want promoted product. The theoretical part brings information about the marketing communication channels, effects on consumers, basis of consumers purchase decision making processes, which factors influence consumers behavior and how the advertisement is perceived by particular children age groups. It informs also about specific aspects of advertisements focused on children and about actual trends in children consumer behavior. The target of this work is to find out how TV advertisement influences children consumer behavior in context of amount of children in family, in dependence on how much time parents spend with their children, which way they are raised, etc. Research of these facts is subject of practical part of this thesis
|
|
|
Buyer Decision Process on the Market of Electric Shavers
Frič, Peter ; Stříteský, Václav (advisor) ; Koudelka, Jan (referee)
Buyer decision process is an important mechanism in the heads of consumers which leads them through purchase decisions. To understand behaviour of consumers, this process has to be analyzed and explained. Aim of this thesis is to analyze market of electric shavers in the Czech Republic and to determine key factors influencing purchase behaviour. Secondary and primary research are undertaken to reach the goal of the paper. In addition, five hypotheses are evaluated to verify author's expectations about the market of electric shavers for men in the Czech Republic. Analysis shows that consumers base their decisions about shavers mostly on performance and price. Though, majority of consumers do not buy shavers themselves, but receive it as a present from close family or relatives.
|
|
|
Current Trends in Consumer Behavior
Mynařík, Jan ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee)
This thesis deals with three selected current trends related to consumer behavior -- onslaught of retro products and retro marketing generally, changes in behavior related to electronic marketplace, and stricter demands for flawlessly designed products and services. Each trend is described and attention is given to driving forces of these trends, the ways they can affect consumers' lives and how they can be observed. The knowledge of the trends is then applied to determine how different groups of Czech consumers can be affected by those trends, thus giving businesses hints on how to incorporate the trends in the approach to their customers and monetize on them.
|
|
| |
|
|
The perception of private labels by Czech and Slovak consumers
Nemčíková, Alica ; Hesková, Marie (advisor) ; Šalamoun, Jan (referee)
The goal of diploma thesis entitled: "The perception of private labels by Czech and Slovak consumers" was to do own marketing survey, aimed on perception of assortment marked as "organic" by consumer, and as well on organic food assortment under the private labels of retail chains acting in the Czech and the Slovak Republic. Based on survey results and market analysis to assess the current status and trends on the market with organic products and also bring conclusions and recommendations concerned the strategies for further action in "ORGANIC" domain.
|
|
|
Consumer Behaviour on the Financial Market
TŘEŠTÍK, Miroslav
The outcome of this thesis are the weights of each parameter of payment methods that are used to interpret consumer recommendations and conclusions. The research revealed that consumers mostly used payment method for purchases from online stores is delivery, although it does not seem like a good choice. Instead of delivery, I may recommend credit card payment, which has only one weakness and that is security. This weakness can be put down by purchasing only at trusted sellers. It is also meant to be the fastest way of payment. Also payment through a text message is convenient and easy. The results of my thesis can be used by consumers to help orient themeselves between the payment systems used for online store purchases, as well as the operators themselves.
|
|
| |
|
|
Factors influencing Consumer Behaviour on the Czech Market
Hasan, Maher Mohamad ; Král, Petr (advisor) ; Cook, Gina (referee)
The important problems for marketing companies in the Czech Republic are how to exposure determinants that lead consumer to decision of buying certain products and which factors influence the consumer purchasing, Through this, Czech marketing companies can understand deeply their consumer behaviour and issue suitable strategies so they can develop their companies and whole industry more. The objective of the study is: To exploit the factors that influence buying decision when buying certain product (water) for young consumers in the Czech market. This thesis contributes to the current academic research through; 1. It can identify the factors affecting the consumer behaviour in the Czech market for a certain product. 2. It can contribute to the next academic research as a reference. 3. Researches can use the findings to gain deep understanding of the consumer decision when buying certain product categories in the Czech Republic.
|
|
|
Marketing aspects of consumer price perception
Tsiligiannis, Georgios ; Karlíček, Miroslav (advisor) ; Král, Petr (referee)
This thesis focuses on two theoretical approaches from the marketing literature: first, the degree to which consumers tend to associate a higher product price with a higher quality (price-perceived quality relationship) and second, the assumption that odd prices (prices set just below the nearest round figure) generate higher than expected demand at that level. The thesis concludes that there seems to exist an overall positive weak correlation between product price and perceived quality, which is also product/market specific, and that the effects of odd pricing on demand have been mixed and inconclusive. Important managerial implications arise from these conclusions. On the same grounds, an empirical study examines the relation between product price and actual product quality and shows that the relation is actually very weak for products falling into the category of electronics. Lastly, a second empirical study shows that odd prices prevail in the retail sector of the Czech Republic.
|
guest ::
