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The impact of changes in VAT on the market of books in the Czech Republic
Vaňková, Jana ; Chytilová, Helena (advisor) ; Mirvald, Michal (referee)
This paper examines the impact of changes in VAT on sales in bookshops. Another aspect, which is being examined, is verification of SČKN study. Sales of books have been continuously decreasing from 2008 due to increasing rates of VAT on books in this study. The theoretical part is focused on VAT, consumer behavior on the market of books and influence of substitution effect and income effect on demand of books. It has been found out only a slight price increase of books by comparing the prices of books before and after the VAT increase. Econometric analysis of sales of Czech and Slovak bookshops did not confirm the impact of VAT on sales of bookshops. The bookshop sales are influenced by a number of other aspects, particularly GDP.
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Analýza chování spotřebitele na trhu potravin
Turčínková, Jana
The thesis provides results of analysis o changes in consumer behavior on the market with food in the Czech Republic. It focuses on identification of factor which influence the behavior, and suggests recommendations applicable for businesses operating on the market with food. The results show decreasing ratio of expenditures on food out of the total household expenditures, at the same time they present changes in the structure of consumed food product and shift to product with higher added value.
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The child as a consumer and its impact on decision-making process of adults
Otipka, Michal ; Postler, Milan (advisor) ; Vysekalová, Jitka (referee)
This diploma thesis deals with the subject of advertisement and its effect on children consumer behavior. Contrary to adults children are not able to differentiate between the reality and fiction, in this case to differentiate if they really need or just want promoted product. The theoretical part brings information about the marketing communication channels, effects on consumers, basis of consumers purchase decision making processes, which factors influence consumers behavior and how the advertisement is perceived by particular children age groups. It informs also about specific aspects of advertisements focused on children and about actual trends in children consumer behavior. The target of this work is to find out how TV advertisement influences children consumer behavior in context of amount of children in family, in dependence on how much time parents spend with their children, which way they are raised, etc. Research of these facts is subject of practical part of this thesis
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Buyer Decision Process on the Market of Electric Shavers
Frič, Peter ; Stříteský, Václav (advisor) ; Koudelka, Jan (referee)
Buyer decision process is an important mechanism in the heads of consumers which leads them through purchase decisions. To understand behaviour of consumers, this process has to be analyzed and explained. Aim of this thesis is to analyze market of electric shavers in the Czech Republic and to determine key factors influencing purchase behaviour. Secondary and primary research are undertaken to reach the goal of the paper. In addition, five hypotheses are evaluated to verify author's expectations about the market of electric shavers for men in the Czech Republic. Analysis shows that consumers base their decisions about shavers mostly on performance and price. Though, majority of consumers do not buy shavers themselves, but receive it as a present from close family or relatives.
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Current Trends in Consumer Behavior
Mynařík, Jan ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee)
This thesis deals with three selected current trends related to consumer behavior -- onslaught of retro products and retro marketing generally, changes in behavior related to electronic marketplace, and stricter demands for flawlessly designed products and services. Each trend is described and attention is given to driving forces of these trends, the ways they can affect consumers' lives and how they can be observed. The knowledge of the trends is then applied to determine how different groups of Czech consumers can be affected by those trends, thus giving businesses hints on how to incorporate the trends in the approach to their customers and monetize on them.
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The perception of private labels by Czech and Slovak consumers
Nemčíková, Alica ; Hesková, Marie (advisor) ; Šalamoun, Jan (referee)
The goal of diploma thesis entitled: "The perception of private labels by Czech and Slovak consumers" was to do own marketing survey, aimed on perception of assortment marked as "organic" by consumer, and as well on organic food assortment under the private labels of retail chains acting in the Czech and the Slovak Republic. Based on survey results and market analysis to assess the current status and trends on the market with organic products and also bring conclusions and recommendations concerned the strategies for further action in "ORGANIC" domain.
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