Original title: Dítě jako spotřebitel a jeho vliv na rozhodovací procesy dospělých
Translated title: The child as a consumer and its impact on decision-making process of adults
Authors: Otipka, Michal ; Postler, Milan (advisor) ; Vysekalová, Jitka (referee)
Document type: Master’s theses
Year: 2011
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: advertisement; children; consumer behaviour; education; influence of advertisement; mass media; parents; value system; děti; hodnotový systém; masmédia; reklama; rodiče; spotřebitelské chování; vliv reklamy; výchova

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/29812

Permalink: http://www.nusl.cz/ntk/nusl-85202


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2012-02-09, last modified 2017-06-30


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