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Fighting propaganda and disinformation (at national and EU level)
Kleščová, Jana ; Dubský, Zbyněk (advisor) ; Veselý, Zdeněk (referee)
This diploma thesis aims at main methods of fighting against disinformation and propaganda in society. The goal of this thesis was to find out how the European Union tackles the problem at the level of its three main institutions and how the Czech and the Slovak Republic combat false news and propaganda at the government and state bodies level, at civil society level, and at the level of the media. The thesis consists of four chapters. The first two chapters describe the theoretical framework of communication, differentiate different types of information, and describe the practical determination of disinformation. The third chapter aims at analysis of access of the institutions of the European Union to the problem of disinformation in the society and on the internet. The fourth chapter introduces the results of a survey conducted on the above mentioned levels in the Czech Republic and in Slovakia. In the final part, the access of both countries and the European Union is evaluated by a comparative analysis method.
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The approach of Czech and Slovaks advertisers to advertising on conspiracy and propagandistic websites
Hrivňák, Adam ; Máchová, Eva (advisor) ; Vranka, Marek (referee)
The aim of this thesis is to provide insight into problematics of buying programmatic advertising on conspiracy and propagandistic websites. Besides it presents the approach of Czech and Slovak advertisers to advertising on mentioned websites. In theoretical point of view thesis discusses the cause from 3 different perspectives. First the thesis provides technical approach as it shows how programmatic advertising works. Second aspect examines if presence of these websites is in contrary to mass media and journalism ethics. Third perspective then discusses brand safety on the Internet. At the end the thesis offers the results of our research which focuses on approach of Czech and Slovaks advertisers to advertising on conspiracy and propagandistic websites. Then we put the results of our research in contrast to theoretical perspectives.
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Fictional news in media as a way of advertising
Lakomá, Karolína ; Dolanský, Pavel (advisor) ; Trampota, Tomáš (referee)
Bachelor thesis "Fictional news in media as a way of promotion" deals with the issue of media messages which are based on mystification, untruth or half truths in order to arouse interest its beneficiaries and to draw attention to the brand, product, social problem or just to entertain. Sometimes the victim of a hoax is only the audience, sometimes are victims the media itself. In marketing area it has became more often to use the method of dissemination the advertising via viral communication where the recipients transmit information between themselves and spread it further. For this to happen, the advertising in the message must be skillfully hidden or not contain it at all. This work defines the concept of fictional news as well as the concept of promotion. It provides examples of media mystification in the history of mass media and examples of successful viral campaigns. The whole issue is demonstrated by the Czech adaptation of one of Australia's successful campaign for men's deodorant, which was based on the spreading fictional news and promoting a non-existing company. The work examines how the Czech media and Czech audience deal with the fictional press release.
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Conspiracy Theories and Disinformation in the Islamic World from the Perspective of Western Countries and Their Foreign Policy
Scheiner, Miroslav ; Havlová, Radka (advisor) ; Dubský, Zbyněk (referee)
This Master's thesis deals with conspiracy theories and disinformation, a topic received with insufficient attention in the field of international relations. The phenomenon constitutes one of the most distinctive features of the Islamic world; therefore, it has significant importance for the Western foreign policy towards the region. The thesis is divided into four chapters and aims to provide Western countries with a set of foreign-policy recommendations in relation to the phenomenon of conspiracy theories and disinformation in the Islamic world. The thesis does so on the basis of a thorough analysis of the general mechanisms of conspiracy theories (1st chapter), and the specific conditions and circumstances of their emergence and dissemination in the Islamic world (2nd chapter). The study of the case of Aafia Siddiqui (3rd chapter) leads to the conclusion that the implication of conspiracy theories and disinformation in the activities of Islamic extremist groups represents a serious security threat for the Western countries, which the current policy leaves with no adequate response (4th chapter). As an outcome, the thesis proposes ten basic principles which should serve to the Western countries as a guideline for their approach to conspiracy theories and disinformation in the Islamic world. The main import of this thesis lies in it being one of the first attempts with regard to the researched topic to perform a comprehensive analysis with practical outcomes.
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Analýza působení reklamy
Jelínková, Karolína
Jelínková, K. Analysis of the effect of advertising. Bachelor thesis. Brno: Mendel University in Brno, 2014. This bachelor thesis is going to deal with the content of advertisement, which Council of advertising has been dealing with, from the point of view of their unethical and identify deceptive metod used in various commercials. In the theoretical part will be defined general knowledge of deceptive method and key concepts for the practical part such as advertising, deception,manipulation , information, disinformation, propaganda. This thesis will draw from many sources and will use knowledge based on searches of different sources. The subject of practical part will be advertisements, which became cases of the investigation of Arbitration Committee of the Advertising Council.
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The Life cycle of in information about extraordinary events
Šafránková, Klára ; Toman, Prokop (advisor) ; Sigmund, Tomáš (referee)
The awareness of people is a widely discussed topic nowadays. In recent years it became necessary to judge not only the content of an information source but its trustworthiness as well. However, determining the trustworthiness of information is a very difficult task and is the main goal of analysis in this thesis. This thesis deals with the biggest human tragedy and information manipulation. The goal of this thesis is the analysis of information published about the unique event, which happened on the 11th of September 2001. The thesis contains the analysis of interpretation and development of information about this event as published in printed and internet mass media. The first part of this thesis contains the explanation of basic terms and the description of said event. The bulk of this thesis deals with the analysis of said event and the analysis of the development from 11th September 2001 until now. News will be evaluated and compared based on its content, trustworthiness and most importantly its development.
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Misinformation in economic world
Procháček, Jan ; Toman, Prokop (advisor) ; Sigmund, Tomáš (referee)
In the presented thesis I study new media and their possible misuse in misinformation. In the first part I describe basics of misinformation theory, categorization and present real example of misinformation by using traditional and new media and warn against risks related to its anonymous using. A characteristic of concrete new media is complemented with specific user behavior patterns. On last part I suggest concrete prospective ways of creating misinformation campaign with minimal cost and risk.
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