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The influence of television commercials on children´s perception
Vízková, Veronika ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
This thesis deals with perception of television commercials by children, who represent a specific target group within the commercial communications. The conclusions about the possible influence of TV spots on the child consumer originate especially from the analysis of my own field survey, which was implemented with the help of the children from kindergartens and primary schools. I considered it necessary to mention also the legal and ethics rules that govern the advertising regarding the child consumer.
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Analyse offer of life insurance for children in the Czech Republic
Hejnalová, Veronika ; Radová, Jarmila (advisor)
Main aim of this work is to analyse offer of life insurance for children in the Czech Republic. First part of this work deals with history, importance, types of child insurance and also another possibilities how to financially secure children. The second part of this work analyses offer of child life insurance in the Czech market. There is presented the status of children insurance in the life insurance market and its development. introduced insurance companies which offer this product and described, compared and analysed the essential characteristics of life insurance products for children. At the end of this work there is one example of this product.
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Mapping the needs of current and potential clients of parent centers in the city district Prague 13
Machová, Iva ; Francová, Tereza (advisor) ; Lukeš, Martin (referee)
The theoretical part of diploma thesis deals with the family, it's support by the State and other institutions, an analysis of childcare facilities - maternity centers, kindergartens, mini-kindergartens, nurseries, etc. Further analysis is directed to describe the purpose, operation and financing of the parent centers. Practical part of thesis deals with the analysis in the form of questionnaire survey of current and potential clients of parent centers in order to determine the availability, amenities, services, etc. of childcare facilities at Prague 13 in order to make recommendations for the further development of parent center Prokůpek.
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Children's attitude towards advertisement
Duľová, Daniela ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
The object of this bachelor's thesis are children's attitudes towards advertisement. This thesis finds out which request for ad children have and which advertisements young consumers prefer. At the same time it is about attitudes towards intensity of ad and towards offered ad's products. The research was realized in Slovakia and children were 11- and 14-years old.
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Finanční podpora rodin s dětmi
Vávrová, Lenka ; Klazar, Stanislav (advisor) ; Weberová, Jana (referee)
Práce se zaměřuje na finanční podporu rodin s dětmi v ČR. Jsou zde vymezeny dávky státní sociální podpory, sociální péče a nemocenského pojištění, slevy na dani a společné zdanění manželů. V praktické části bylo provedeno zhodnocení výše výplat dávek ze strany státu a analýza manželů, nesezdaného páru a matky samoživitelky z hlediska nároků na finanční podporu.
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