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Motivation of students for working in non profit organisations explained on an example of the student organisation AIESEC
Bosáková, Markéta ; Dvořák, Marek (advisor) ; Poláková, Jana (referee)
This bachelor thesis discusses the topic of motivation of students joining the student organisation AIESEC.
The theoretical part gathers information about the topics of motivation and volunteering in non-profit organisations, which will we be introduced on an example of a student organisation AIESEC.
The empirical part presents results from the research that was conducted to find out what was the motivation of students to join the organisation, what factors substitute volunteers financial reward and what are the motives of students volunteers are for long-term staying in voluntary activity. Subsequently will we look into ways the management of the organisation stimulates its volunteers and if these methods are effective or not.
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Analysis of Student Card ISIC Use
KREJČÍ, Michal
The Bachelor thesis is focused on the actual situation of the use of the student ISIC card. The thesis is divided into two parts, theoretical and practical. The theoretical part describes the history of the ISIC card, development and distribution, supported areas of the card, brand partnerships, as well as IT technologies associated with the card. The further description of discounts, benefits and insurance is also included. The practical part describes methods and research objectives. The questionnaire method was used in cooperation with GTS ALIVE s.r.o. company. The analysis of the use of ISIC cards was performed based on the results obtained.
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Volunteering as a Preparation of future Managers
Ivaničová, Martina ; Havlová, Lenka (advisor) ; Nový, Jan (referee)
This bachelor thesis deals with the topic of volunteering as a preparation of future managers. It focuses on the experiences and expertise gained by participating in voluntary activities in AIESEC organization and examines their applicability to management positions. In the first part, there are defined the theoretical basis of the field of management, managerial competencies and volunteering. The second part deals with non-profit organization AIESEC in detail. This is followed by a questionnaire survey, the evaluation and presentation of results. The primary objective of this thesis is to determine whether volunteering in AIESEC can be considered as a managerial practice.
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Social network marketing and its usage of organization AIESEC
Hoang, Nam ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
Introduction 1 Social networks 1.1 What are social networks 1.2 History of social networks 1.3 Social network users 1.4 Type of social networks 1.5 Famous social networks 1.5.1 Facebook 1.5.2 YouTube 1.5.3 LinkedIn 1.5.4 Twitter 1.5.5 Google+ 2 Social network marketing 2.1 Social network marketing principle 2.1.1 Business profile 2.1.2 Newsfeed advertisement 2.1.3 Users targeting 2.2 The most using social networks for marketing 2.1.4 Facebook marketing 2.1.5 LinkedIn marketingn 2.1.6 YouTube marketing 3 Characteristic of the organization AIESEC 3.1 AISEC as student non-profitable organization 3.2 Services of the AIESEC 3.1.1 Internships abroad 3.1.2 School projects 3.1.3 Business services 3.3 Added value of the AIESEC 3.4 Marketing of the organization AIESEC 3.5 Marketing usage of the AIESEC Conclusion List of resources
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Analýza internetové marketingové strategie AIESEC
Lačevová, Aneta ; Kašparová, Eva (advisor) ; Hájková, Petra (referee)
The Master's thesis focuses on analysing the data about the customers of the student organisation AIESEC collected between 2012 and 2014. The results show the various customer segments defined by university, faculty and year of study from which AIESEC gets its applicants, the successfulness in finding an internship of students from these segments, proportions of different programmes (and sub-programmes) that students apply for, most desired countries as internship destinations, most effective communication channels and the average time periods between the process parts of application, raise, match and realization. Based on the results and insights from theory which discusses the use of Internet in communication with youth, the author suggests specific improvements for AIESEC to acquire more customers. These suggestions focus on increasing the return on investment of the organisation by increasing the quality of the applications, but equally focus on increasing the quantity of new customers acquired and increasing the efficiency of the AIESEC process.
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Tools of strategic management in AIESEC Praha
Angelovič, Juraj ; Matyáš, Ondřej (advisor) ; Beran, Marek (referee)
The aim of my thesis is to critically evaluate the set of management tools used in the student organization AIESEC Praha. The issues discussed are the organization's mission and strategic management, especially using the system of Balanced Scorecard. Furthermore, terms of critical success factors and key performance indicators are defined and are being investigated in various stages of development of the strategic map of Balanced Scorecard of AIESEC Praha, with emphasis on their annual change, consistency and coherence with other instruments of the organization, its internal development and the development of the external environment. In conclusion I describe a draft of qualitatively better system of management tools of AIESEC Praha with regard to described objectives. Emphasis is also placed on the conditions of usage of the system of management tools and the factors that influence its further development.
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Process analysis of student organisation AIESEC Praha
Krotký, Vojtěch ; Oškrdal, Václav (advisor) ; Říhová, Zora (referee)
This thesis is focused on solving specific problems in NGO organization AIESEC Praha, caused by big fluctuation, by process analysis and process management implementation. The aim of this paper is provide theoretical introduction to process management and its associated areas. In the beginning of practical part organization is introduced, also with its culture and legal environment that affects its main processes. Following strategic analysis is base for identification of single processes in the organization. Process analysis itself takes major part of thesis and involves described several driving processes through the organization. At the end the knowledge database Tiki is introduced with final conclusions and evaluation.
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Hodnotová orientace vysokoškolských studentů ekonomických oborů
Hobl, Michal
Hobl, M. Value orientation of college students of economic disciplines. Bachelor thesis. Mendel University in Brno, 2015. This thesis deals with the values of students of Economics and volunteers in the organization AIESEC in Brno. It begins with an introduction to the basic terms concerning values, several approaches to investigating values and the organization AIESEC. The practical part comprises a questionnaire completed by students attending the Faculty of Business and Economics, Mendel University in Brno and the Faculty of Economics and Administration, Masaryk University, endeavouring to determine their value orientation in connection with their activities. The same questionnaire was given to volunteers in AIESEC in order to find out whether the values of the students who are active in this organization differ from those of the students of the schools in question. The results obtained from this investigation were compared with those of previous investigations focusing on values in the Czech Republic.
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