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Marketing communication of selected swimming pools in Prague trough specific communications tools
Malá, Karolína ; Opelík, Daniel (advisor) ; Kramperová, Veronika (referee)
Title: Marketing communication of selected swimming pools in Prague trough specific communication tools Objectives: This bachelor thesis aims to evaluate selected parts of the marketing communication of selected swimming pools, compare them with each other, and in case of shortcomings, propose recommendations for their removal and overall improvement of the studied parts of marketing communication. Methods: The first research method will be a qualitative method of personal observation, where the author will personally visit swimming centers and evaluate their marketing communication at the point of sale. The second research method in this thesis will be a questionnaire survey, in which the usability of the websites of each swimming centre will be verified. Results: The proposal for improvement is based on the previous analysis of the current marketing communication. The proposal identified specific POP materials that could improve marketing communication at the point of sale. Another result is a proposal for improving the website, which was based on previous quantitative research. The recommendation identified specific steps to improve the usability of the website. Keywords: point-of-sale marketing communication, online marketing communication, website, swimming pools
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On-line marketing communication
Gregorová, Karin ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
This master’s thesis focuses on the design of a website of the company KVĚTOLOGIE s.r.o. The first part of the thesis is devoted to theoretical knowledge of marketing, and based on the first part there is the second the practical part. The practical part is divided into an analytical part and a design part. In the analytical part have been analysed the actual marketing mix and on-line communication of the company, the segmentation and analysis of the quality house. The final part contains proposes for the creation of the company‘s website.
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Web apps suporting education in computer graphics
Jalovecký, Denis ; Švento, Michal (referee) ; Rajmic, Pavel (advisor)
Master's Thesis focuses on creating three dynamic and interactive applications in JavaScript, serving as educational tools for courses centered around the creation and processing of image signals. The first application will represent a parametric curve in 3D space. The second application will explore barycentric coordinates of a 3D triangle, and the third will illustrate the Bayer filter in the context of digital photography creation.
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Remote control of Solar inverter
Pohorský, Ondřej ; Kopečný, Lukáš (referee) ; Burian, František (advisor)
This thesis deals with the design and implementation of a remote monitoring device for the solar inverter SOFAR HYD-10-KTL-3PH. The assignment of this thesis was based on the knowledge and requirements of the author. The aim of this thesis is to create a device communicating with the inverter. The device will display the essential parameters on the website. From the website it should also be possible to control the outputs of the device, which can be used to switch appliances.
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Propagace vysokoškolských geografických pracovišť v České republice
VANČURA, Tadeáš Michael
The bachelor's thesis focuses on marketing communication of geography departments at universities in the Czech Republic. The aim of the work is not only to analyse the current state and potential of the promotion of geography departments at Czech universities on the basis of their presentation, website, social network (Facebook, Instagram) and based on data obtained, but also to propose an optimal strategy to promote a specific department of geography which would increase its visibility, attractiveness and prestige in the eyes of selected target groups. The bachelor's thesis first maps the occurrence of geography departments at public universities in the Czech Republic, explains the basic principles of marketing communication and explores the most frequently used social networks. The work analyses the social networks used across institutions, describes basic indicators such as numbers of followers, frequency of posts or focus of content, etc., and further assesses the use of websites from specific departments. Using the information gathered, the work proposes specific strategy for efficient use of the social network Instagram on the example of the Department of Geography of the Faculty of Education of the University of South Bohemia.
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Web support of the course MEID
Glassl, Jiří ; Vídenka, Rostislav (referee) ; Sigmund, Milan (advisor)
The development of the Internet as a means of offering services (information sources), are developing means for presenting services to users online. Service is called everything that gives users the opportunity to educate, entertain the possibility of trade and of course meet new people. Means are programming languages and programming environments. The project aims to use these resources and create a website that would serve as an electronic support in the subject Elektronic Deutsch. Content sites is also information relating to the German language as well as test. Test is to assess the student's options for the successful completion of the course in Elektronic Deutsch.
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Methodology of Website Design
Zkoumalová, Barbora ; Kuchařová, Eva (referee) ; Koch, Miloš (advisor)
The object of my bachelor’s thesis is realization of new web page for ABB přívěsy s.r.o company. Actual web page will be modernized especially with regard the functional processing and quality SEO analysis. Practical part includes creating of graphic design and processing procedure of final Internet presentation. Web page is create base on knowedge company owner.
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Web Pages Design
Wojtowicz, Erik ; Mika, Rostislav (referee) ; Koch, Miloš (advisor)
In my bachelor's thesis I'm comparing three different website presentations of Stavmont company. Each of the proposals - Red, Green and Blue I have created by different technology. I will closer examine these method of website development, establish advantages and disadvantages of selected solution and suggest the best variant to the company for its marketing presentation.
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Search Engine Optimization
Koc, Dušan ; Eichler, Břetislav (referee) ; Řešetková, Dagmar (advisor)
The bachelor‘s thesis, based on analyse, suggests the necessary changes to SEO optimize web pages for the company Schody DNA CZ. Proposed site optimization should get the best position in the search engines and thereby ensure better attendance on the website and increase sales.
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E-commerce Design and Development
Kim, Lev ; Kindlová, Dita (referee) ; Luhan, Jan (advisor)
This bachelor thesis focuses on the design and implementation of an e-commerce system for a company that makes surprise gifts. The selected client did not have its own website, so in order to remain competitive in the marketplace, it was necessary to develop and implement a website for the company's operations. This thesis focuses on the company's analysis, requirements and implementation of an e-commerce website with the required features.
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