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Sales Promotion and Advertising of a Specific Café
Vodehnalová, Hana ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is elaborated for the café facility Kavárna v parku. It deals with marketing communication, focusing mainly on the areas of sales promotion and advertising. The theoretical part describes basic concepts from the field of marketing, including marketing communication, advertising tools, sales promotion, and customer behaviour. The analytical part of the thesis is aimed at describing the current state of marketing communication, exploring customer preferences, and the competitive environment. The proposal part of the thesis includes specific recommendations for improving the business's marketing strategy, with these recommendations based on the business analysis.
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Sales promotion and advertising of the company
Haraštová, Tereza ; Mráček, Pavel (referee) ; Bednářová, Markéta (advisor)
The bachelor's thesis focuses on the evaluation of Flipky's sales promotion and advertising strategies. The work is divided into 3 parts, theoretical, analytical and recommendations. The first part of the thesis deals with the theoretical basis of marketing communication, sales promotion and advertising. The second part of the thesis introduces the specific company on which the thesis is focused, analyses the marketing strategies of the company and analyzes the selected market. As a result of the thesis, a comprehensive evaluation and recommendations are made to achieve the goal for the specific company, which will lead to expansion in the selected market and improvement of marketing strategies.
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Sales promotion and advertising of specific driving school
Holbová, Daniela ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on marketing communication of driving school, with a focus on advertising and sales promotion. Terms and methods related to marketing and communication mix are defined in theoretical part of this work, which are further used to analyze specific driving school and its competitors. The last part of this work focuses on proposing specific suggestions that aim to improve marketing communication of this driving school.
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Sales Promotion and Advertising of a specific Business
Coufal, Matouš ; Žitný, Filip (referee) ; Mráček, Pavel (advisor)
The bachelor thesis is focused on the issue of marketing communication, in particular on the sales promotion and advertising of the freelancer Matouš Coufal. The thesis is divided into three parts. The first one is focused on the theoretical knowledge that forms the basis for the following parts of the thesis. The second part analyses and evaluates the current state of the selected freelancer, including an analysis of the communication mix and competitor analysis. The last part consists of proposals for improving the marketing communication, which are based on the analyses performed in the second part.
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Advertising and Sales Promotion of the Basketball Club BK Vyškov
Slouková, Daniela ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis deals with the marketing communication of the Basketball Club Vyškov, z.s., especially the issue of advertising and sales promotion. The first part focuses on explaining the theory, especially in the field of marketing, communication mix, advertising and sales promotion. In the analytical part, the thesis focuses on the introduction of the club, its analysis of the current state, the analysis of the competition and the marketing research itself. In the proposal part, I come up with my own suggestions for improving marketing communication to help build the club's brand and spread awareness. I draw on the findings that have emerged from all the analyses carried out and also from my own experience gained from working in the club.
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Sales Promotion and Advertising of Company
Havránková, Leona ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis focuses on the issue of sales promotion and advertising of the company AD Gastronomie AG, which manages an Irish pub. The thesis starts with a theoretical part, providing a knowledge base for the following analytical part. The purpose of the analytical part is the introduction of the company and an analysis of its current marketing situation. The results of the partial analyses will then determine possible recommendations for the company. Implementing those recommendations should lead to the improvement of the sales promotion and advertising, which would result in an inflow of new customers and securing the regular customers.
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Sales promotion and advertising of the company
Pečinka, Jan ; Mráček, Pavel (referee) ; Bednářová, Markéta (advisor)
This bachelor thesis is focused on a creation of suggestions for a company in order to improve the reach of said company. It is divided into a theoretical part, analytical and practical part. Theoretical part includes knowledge taken from professional literature. Analytical part takes this knowledge and uses it to conduct analysis of LEGO as the strongest competitor on its market. The thesis is finished by a practical part which takes results found in the previous part and applies them to a weaker competitor – Igráček. Suggestions are accompanied by a budget cost analysis.
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Sales promotion and advertising of the organization
Rosenbergová, Tereza ; Mráček, Pavel (referee) ; Bednářová, Markéta (advisor)
The bachelor thesis is focused on creating proposals to make Right 2 Dance z. s. organization, its services and products more visible. Mainly a sales promotion and an advertising are used for that purpose. Theoretical base explains individual terms and analyses that are used in other parts of the thesis. Analysis of current state serves for evaluating current situation of the organization, and the last part of the thesis is based on it. The last part consists of proposals for improving the situation, these proposals are using tools of marketing communication.
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Sales Promotion and Advertising of Company
Di Pietro, Luca ; Mucha,, Martin (referee) ; Mráček, Pavel (advisor)
The bachelor's thesis deals with the marketing communication of a specific bakery company with a focus on advertising and sales support. All information about the company was provided mainly from interviews with the owner of the business and his employees. The work consists of three parts. The first part focuses on the theoretical description of the information needed to understand the rest of the work, the second part analyzes the company itself and its surroundings. In the final, design part, there are provided suggestions and recommendations for improving current marketing communication
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Marketing plan
Křelina, Adam ; Chlebovský, Vít (referee) ; Marciánová, Pavla (advisor)
This bachelor thesis focuses on the marketing plan for C&A. The thesis describes, through analysis and subsequent design, the elements that will be used to increase awareness, sales and membership of the C&A For You loyalty programme. The promotional proposal was created with a duration of one year.
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