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Strategic Development of Competitiveness
Rutta, Jindřich ; Chlebovský, Vít (oponent) ; Zich, Robert (vedoucí práce)
This diploma thesis concerns strategic development of competitiveness of a firm in retail outdoor industry. The aim is to perform complete analysis of Recreational Equipment, Inc. The definition of theoretical basis will be set, which then will be applied to the specified company. Using the methods for internal and external analysis ĚPEST analysis, Porter’s five forces analysisě, the current strategy of the company will be analysed. These findings will lead to SWOT analysis which then will lead to conclusion and recommendation to top management.

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