National Repository of Grey Literature 4 records found  Search took 0.00 seconds. 
Proposal of Marketing Plan for the Selected Business
Urbánek, Petr ; Oplatek, Lubomír (referee) ; Milichovský, František (advisor)
The main subject of this bachelor thesis is creating of marketing plan for the selected business. The first part describes methodology of work. The second part describes the theory of marketing based on reference literature. The third part characterize the company. The fourth part covers analysis of the current state of marketing enviroment and the fifth part deals with proposal of marketing plan for the selected business based on previous analyzes. The overal evalution of the proposal is elabored in conlusion of the thesis.
Evaluation of the Financial Situation of the Company
Vavřík, David ; Oplatek, Lubomír (referee) ; Hornungová, Jana (advisor)
This bachelor thesis is focused on the evaluation of the financial situation in the KPS Metal a. s. company during the period of years 2009 to 2013 by using methods of financial analysis and it is divided into three main parts, which are theoretical, analytical and practical. The thesis at first determines the theoretical bases and further in reveals problematic areas of company by using selected absolute, differential and rate indicators as well as predictive models. Subsequently based on this anylysis defines ideas to improve current financial situation.
Value Estimation of a Company
Machálková, Monika ; Oplatek, Lubomír (referee) ; Kocmanová, Alena (advisor)
Master´s thesis deals with valuation of the KPS Metal a. s. company and uses income methods of business valuation. Thesis consists of two key parts. The first part describes aspects related to business valuation theoretically. In the second part all theoretic methods are applied to selected company by using strategic analysis, financial analysis and value drivers’ analysis and prognosis. According to all analysis, discounted cash flow method and economic value added method a company´s value is established to a date 1st January 2015.
The Proposal of the Balanced Scorecard Model Implementation at Chosen Company
Knapová, Barbora ; Oplatek, Lubomír (referee) ; Kocmanová, Alena (advisor)
Master’s thesis deals with issue of the Balanced Scorecard model and the proposal of its implementation at chosen company. Strategic objectives of the perspectives are deduced on the basis of strategic and financial outcomes and also measures as well as target values are assigned to the strategic objectives. The strategic initiatives that lead to fulfill proposed strategic objectives are determined afterwards. The final part of this thesis deals with risks and benefits related to the Balanced Scorecard concept implementation.