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Evaluation and Improvement of the Internet Marketing Strategy of an Existing E-commerce Business
Marcely, Peter ; Goga, Martin (oponent) ; Chlebovský, Vít (vedoucí práce)
Success of e-commerce business is highly connected to the internet marketing tools that are used. The range of such tools is enormous and it difficult to optimise them and make them work effectively. The effectiveness in this case means positive return of investment in stated period of time. Except from internet marketing tools, the customer orientation is crucial matter for e-business organisation. Customers require the wide range of services including various shipment and payment options, quick delivery and live customer support through chat or phone. This thesis shows all stated aspects and demonstrates the practical usage of internet marketing tools as well as enhanced customer support.
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User Mobile Application with Location-Sensing Aspects
Marcely, Peter ; Zemčík, Pavel (oponent) ; Černocký, Jan (vedoucí práce)
This Bachelor's Thesis was performed during a study stay at the University of Crete, Greece. It deals with analysis, design and implementation of network application written in Java. User's front-end of this application, which is based on Google Maps API and JavaScript, allows following the position of their friends and other users connected to network by 7DS. There is a possibility to put pictures to a specific location on a map. Users can also connect to community network Facebook what allows them to import and export pictures from this community network.
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User Mobile Application with Location-Sensing Aspects
Marcely, Peter ; Zemčík, Pavel (oponent) ; Černocký, Jan (vedoucí práce)
This Bachelor's Thesis was performed during a study stay at the University of Crete, Greece. It deals with analysis, design and implementation of network application written in Java. User's front-end of this application, which is based on Google Maps API and JavaScript, allows following the position of their friends and other users connected to network by 7DS. There is a possibility to put pictures to a specific location on a map. Users can also connect to community network Facebook what allows them to import and export pictures from this community network.
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Evaluation and Improvement of the Internet Marketing Strategy of an Existing E-commerce Business
Marcely, Peter ; Goga, Martin (oponent) ; Chlebovský, Vít (vedoucí práce)
Success of e-commerce business is highly connected to the internet marketing tools that are used. The range of such tools is enormous and it difficult to optimise them and make them work effectively. The effectiveness in this case means positive return of investment in stated period of time. Except from internet marketing tools, the customer orientation is crucial matter for e-business organisation. Customers require the wide range of services including various shipment and payment options, quick delivery and live customer support through chat or phone. This thesis shows all stated aspects and demonstrates the practical usage of internet marketing tools as well as enhanced customer support.
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