National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Sports Doping and Chemistry Education
Kubátová, Karolína ; Bílek, Martin (advisor) ; Kolář, Karel (referee)
The bachelor thesis deals with the issue of doping in sports and the possibility of including this topic in teaching chemistry at elementary school and grammar school. The theoretical part focuses on explaining the concept of doping, describing the prohibited methods, and dividing the chemical substances into groups according to the categories of doping. For each group, examples of substances are given, including their effects on the human body. Part of the theoretical background is also a description of the course of doping control, and everything related to it. The bachelor thesis also includes a chapter that presents available information materials related to the issue of sports doping. The practical part is focused on the analysis of curricular documents of elementary schools and grammar schools, including those with a sports focus, with the regaboutsibility of including doping teaching in theoretical and practical chemistry. The analysis is extended to the subjects of natural history and/or biology, health education, civics and/or basics of social sciences, and physical education. Finally, an interview with the Anti-Doping Committee of the Czech Republic is summarized and the thesis ends with a description of prepared educational activities on the topic of Sports Doping with an emphasis on...
Brand image and identity of Red Bull
Kubátová, Karolína ; Zamazalová, Marcela (advisor) ; Černá, Jitka (referee)
The thesis is focused on a comparison of the image perception and brand identity of Red Bull. The theoretical part explains the difference between the concepts of identity and brand image, how the brand sees itself and how it is perceived from the perspective of consumers. Further information is also given in the context of the topic. This analysis yields a comparison between the brand's identity and the inaccuracies in the perceptions of the brand image, and reveals the real image of Red Bull.

See also: similar author names
8 KUBÁTOVÁ, Kateřina
8 Kubátová, Kateřina
3 Kubátová, Klára
2 Kubátová, Květa
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