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Communication practices of scammers targeting seniors in the age of digital media and artificial intelligence
Sládek, Viktor ; Wolák, Radim (advisor) ; Vranka, Marek (referee)
This bachelor thesis focuses on the communication practices of scammers targeting the elderly in the age of digital media and artificial intelligence. The theoretical part of the thesis focuses on the relationship between Czech seniors and digital media, as well as the most common scams perpetrated against seniors and the most common directions of Czech projects supporting their media literacy. In the practical part, qualitative research is conducted which will include interviews with representatives of the affected group. In the analytical part, two main conclusions are drawn from the interviews from which a proposal for a communication campaign will subsequently be presented. The aim of the thesis is to describe the current communication practices of scammers and to propose and offer solutions in an effort to help seniors in their fight against scammers.
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The first month of war ain the media through eyes of students: case study of Grammar school Písek
Havrdová, Monika ; Šimková, Karolína (advisor) ; Wolák, Radim (referee)
The thesis deals with students' attitude towards media content about the war in Ukraine in the context of media education at the grammar school in Písek, South Bohemia. The main aim is to investigate how students perceived and interpreted media content about the war in Ukraine during the first month of the conflict, to analyse their views on the media coverage of the conflict, and to find out what role media education had in informing students about the war in Ukraine. The thesis is divided into two parts, namely theoretical and empirical, and links several important and current issues such as the Russian-Ukrainian conflict, its media coverage and media education in secondary schools in the Czech Republic. The theoretical part of the thesis deals with the context of the issue, the role of media in reporting on war conflicts and the importance of media education and media literacy in relation to media coverage of the war in Ukraine. This is followed by the empirical part, in which qualitative research is presented. The research inquiry was conducted in the form of a case study by semi-structured interviews with 16 third-year students of a grammar school in Písek. The results provide answers to the set research questions, provide context of the topic and can be a stimulus for further discussions on...
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The experience of Czech seniors with misinformation
Pichl, Štěpán ; Wolák, Radim (advisor) ; Šimková, Karolína (referee)
This bachelor's thesis examines the relationship of Czech seniors to disinformation, their ability to critically analyze information, methods of verifying information, and possibilities for improving their media literacy. The theoretical part of the work is divided into three segments: a description of the phenomenon of disinformation, the position of disinformation in the Czech media context, and the specifics of seniors in the Czech Republic, including the connections between aging and cognitive biases. The practical part is based on a qualitative analysis of semi- structured interviews with ten senior respondents. The research showed that most seniors consider disinformation a serious problem. However, some display apathy or resignation regarding the topic, and their views on government measures against disinformation reflect their political attitudes. Although many see media education as beneficial, only a minority have a clear understanding of it, and many seniors refuse participation in educational programs. The research recommends increased socialization of seniors and initiatives to support media education, which should be focused on more effective use of technologies and new media.
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Social media in a group of children aged 9-11
Čermáková, Petra ; Rosenfeldová, Jana (advisor) ; Wolák, Radim (referee)
This thesis focuses on the research of the influence of social networks on relationships in a group of children aged 9-11 years. The theoretical part examines the development of social networks, the psychological development of children at this age and the risks associated with their use. The empirical part is based on qualitative research conducted through in-depth interviews with children and their parents. Analysis of the data using the method of interpretive phenomenological analysis revealed that children in the mentioned age range actively use social networks, despite the fact that there are age restrictions set by platforms. For them, social networks are mainly a means of communication and connection with peers, which can have a positive effect on bonds in the team and maintaining contacts outside the school environment. However, serious risks, such as cyberbullying, social exclusion and envy, have been identified as associated with children's social media activities. The results of this work can serve as a starting point for further research in this area and as a support for the development of appropriate preventive measures.
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Media Education at secondary technical schools in Liberec region
Poláková, Kristýna ; Hodboď, Vojtěch (advisor) ; Wolák, Radim (referee)
I Abstract This thesis' main theme is media education at secondary technical schools in Liberec region - SPŠ a VOŠ Liberec, SPŠ stavební Liberec a VOŠMOA Jablonec nad Nisou. The theoretical part defines media education, media literacy and digital literacy. The thesis presents materials which serve as the main source for creating the school education programme (ŠVP) for different specializations. Three methods which can be used while teaching media education are also described - cooperative learning, discussion and inquiry-based learning. In the practical part six teachers from three different schools were interviewed. These interviews showed that no school offers media education as a separate subject in the school year of 2023/2024, even though the respondents consider it to be important. The biggest issues with creating a separate subject seem to lie in insufficient time options and insufficient teacher qualification. Each interviewed teacher focuses on media literacy differently during their lessons: some analyse texts, some oral speech, some practice using different sources and their citations.
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The influence of the Media on the Lifestyle of Teenagers
Richterová, Karolína ; Wolák, Radim (advisor) ; Lütke Notarp, Ulrike (referee)
This thesis examines the impact of media on adolescents' lifestyles, more specifically on two aspects of lifestyle, namely physical activity and sleep. Within the Covid-19 pandemic period, individuals were forced to stay in their homes, and all their social contact, as well as school and work obligations, shifted to the online environment. With this, screen time also increased, as did the associated sedentary behaviour. As they were all forced to be isolated, sports and leisure activities were also very limited or often also transferred to the online environment. The aim of this thesis is therefore to try to define the habits of adolescents in terms of physical activity, sleep and media consumption, and how these aspects are interconnected, and whether adolescents perceive this interconnection. The aim was also to provide some education to the individuals, where they were then confronted with recommendations for particular aspects of lifestyle (sleep and physical activity), but also recommendations regarding media consumption. As lifestyle was strongly influenced by the Covid-19 disease pandemic, the aim was also to see how individual students' habits changed within this period, but also afterwards. Within the framework of this work, qualitative research was conducted. Using in-depth interviews...
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Chain emails during the 2023 presidential election
Novotná, Barbora ; Wolák, Radim (advisor) ; Klimeš, David (referee)
This thesis examines chain emails during the 2023 Czech presidential election. The practical part outlines the most important concepts related to disinformation. However, it also presents the impact of chain emails and their most common spread among the senior generation. It additionally looks at presidential election issues and disinformation shared directly by candidates. The second part of the thesis analyzes the chain emails shared two months before the election until the second round of the election and their impact on voters. Thus, the practical part deals not only with the content and language but also with the candidates' portrayal. It focuses on the main favorites of the election, Petr Pavel, Andrej Babiš and Danuša Nerudová. Nevertheless, at the same time it furthermore spotlights on candidate Jaroslav Bašta, who is directly linked to the disinformation scene. The practical part does not leave out the disinformation contained in the chain emails. During the research, the thesis uses both quantitative content analysis and qualitative semiotic analysis. By combining these two methods, it is able to provide a comprehensive picture of the influence of chain emails. Finally, the findings of both analyses are linked to a common conclusion that will present the influence of emails on voters.
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Deepfakes and current events in digital media
Vocásek, Šimon ; Wolák, Radim (advisor) ; Končelík, Jakub (referee)
Diploma thesis deals with the emergence of deepfakes and their influence on contemporary developments within digital media. The theoretical part of the thesis focuses on the technologies behind the emergence of deepfakes, but also on their pitfalls and impacts on current events in the media space. For these purposes, the work describes various areas from the applications and current use of artificial intelligence, through the influence on the credibility of the media to the regulation of the issue and the moral dilemmas associated with the creation of deepfakes. In the practical part, a qualitative experiment was first conducted, focusing on human abilities to recognize deepfake content compared to its real-life counterpart. The experiment was followed by a qualitative part of the research using a semi- structured interview method focusing on the public's perceptions of deepfakes
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Communication strategy of the Bubnovačka happening
Kuželová, Aneta ; Wolák, Radim (advisor) ; Rosenfeldová, Jana (referee)
Anotation The prevalence of domestic violence in the Czech Republic makes it necessary to raise awareness of this issue on a society-wide scale. This bachelor thesis focuses on a preventive happening called Bubnovačka, which aims to highlight the issue of domestic violence and open a society-wide discussion. The theoretical part deals with the definition of the non-profit sector, marketing communication in non-profit organizations, as well as domestic violence and its prevention. The non-profit organization Centrum LOCIKA and the preventive happening Bubnovačka are presented, as well as other preventive events and programs with similar themes. In the practical part, qualitative research was conducted, specifically semi-structured interviews. First, the research methodology and data analysis procedure were described in detail and then the research results and their interpretation are presented. The aim of the research was to find out the implications of the communication strategy of the Bubnovačka 2022 happening from the teachers' perspective. The sub-objectives included finding out what motivated educators to participate, how they evaluated the communication of the event and the information received, how the event was specifically implemented and what consequences participation in the happening brought.
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Youtube as a space for modern English language learning
Gregor, Rudolf ; Wolák, Radim (advisor) ; Jirák, Jan (referee)
The bachelor thesis entitled "YouTube as a space for modern English language learning" deals with the characteristics of a successful YouTube channel dedicated to English language learning. The goal of the thesis is to identify specific elements that are typical for a successful video of a given focus using the method of quantitative content analysis of a selected sample of reactions of users of a given media message in the form of comments under the most watched video. Prior to the actual research part of the thesis, it offers a reflection on the origins of communication and its development through media to mass media and new media, it also discusses the use of media and new media in education through a mixed perspective of media studies and pedagogy, and highlights several disciplinary and interdisciplinary scholarly works exploring the issue in the context of the use of different types of new media in education. The chapter on the origins of the social network YouTube, in the language of numbers and statistics, also mentions the current enormous reach of this media space and precedes the research section, in which the thesis already describes the most watched video for three popular YouTube channels dedicated to English language learning, the channels under study in general and, in particular,...
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