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The Role of New Media in Museum Presentation
Wančová, Nina ; Stehlík, Michal (advisor) ; Frank, Jiří (referee) ; Grulich, Petr (referee)
Museums are traditional and collection based cultural institutions. From the very beginning of the 20th century the established approaches in museums have been continuously challenged by social and technological changes. New topics including modernization are newly in the centre of interest. The dissertation examines use of technologies and new media ideas as the starting point of complex museum modernization while keeping the use appropriate and meaningful for museum content. There are three main areas where new media are used in museums: 1. museum presentation, 2. visitor engagement, 3. online communication and PR. The main method used to examine the current state of using new media in Czech museums was quantitative research with surveys. With regard to the dynamic development in the area of the research surveys were conducted longitudinally in 2015 and in 2020. This approach helped to capture more complex reality, including changes and trends in time. Respondents are museum employees from 358 institutions. The use of new media for museum displays increased significantly, while less than a half of the museums launched an online exhibition project. Almost all museums are offering accompanying programs and more than 80 % also offer game activities. The amount of museums which are not online at all...
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Possibilities of presentation and interpretation of cultural heritage in digital environment
Motl, Jakub ; Pýcha, Čeněk (advisor) ; Wančová, Nina (referee)
This bachelor's thesis deals with the transformation of the concept of cultural heritage in the digital environment, both on the side of the presenting institution and the visitor and mapping the experience of learning about cultural heritage in the digital environment. In the theoretical part, the basic terms related to the focus of the bachelor's thesis are defined and they introduce the reader to its issues. It also presents legislation related to the presentation and interpretation of cultural heritage and four selected projects presenting cultural heritage objects in a digital environment. These are compared with each other and evaluated on the basis of features, thanks to which the most suitable platform is subsequently recommended. This section also presents significant theoretical works of the authors related to the topic of the work. The practical part consists of a case study of the Polabské Museum. The study evaluates the current state of the museum, its collections and the process of digitization and digital presentation of the institution. The research is based on qualitative semi-structured interviews with museum staff and potential visitors of the "digital museum". The obtained data is processed using the SWOT analysis method, which identifies the strengths and weaknesses of the...
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Digital competences of Czech museum professionals in the field of collections management
Pilnáčková, Alena ; Wančová, Nina (advisor) ; Jarolímková, Adéla (referee)
Digital technologies have revolutionized the museum field by opening up new possibilities for engaging a wide audience and providing museum professionals with innovative ways to fulfill their work mission. Collection management systems have facilitated the cataloging of collections and made them accessible to researchers and the general public. Nowadays, museum professionals are expected to possess adequate digital competencies to carry out their regular duties, interact with the public, and perform specialized tasks. The COVID-19 pandemic has accelerated the digital transformation in museums and cultural heritage, leading to new strategies in digitization, public communication, and collection accessibility. This master's thesis analyzes the digital competencies of museum professionals in Czech institutions and investigates whether and how the development of these skills is systematically supported within their employment. The study found that museum professionals utilize information and communication technology (ICT) on a daily basis, with computers and phones being the most commonly used devices, and they consider technology to be beneficial. They exhibit the highest confidence and competencies in routine office work, information management, and security. Among museum professionals, there is a...
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Identifying user needs for museum website visitors with the main focus on families with children
Stará, Tereza ; Wančová, Nina (advisor) ; Pýcha, Čeněk (referee)
The bachelor thesis focuses on the user needs of families with children in the museum website environment. The bachelor thesis maps the user needs of families with children and analyses the web interface of the institution Centrum stavitelského dědictví Plasy. The theoretical part focused on the role of websites for museum institutions and linked these findings to the behaviour of families with children in museums. The practical part of the thesis consists of qualitative research in the form of interviews with ten representatives of parents and children and their analysis. The questions focused on the circumstances of visits, families' decision-making and reflection on the sites. The research shows what makes families with children a specific target group visiting museums and what their specific needs are, and importantly, the physical visit cannot be separated from their user needs on the institution's website. These user needs should also be reflected on the website of the respective organisations, which is increasingly the case nowadays. Although more and more museums are focusing on families, the thesis also identifies room for improvement, both in general and with a set of specific recommendations for the Centrum stavitelského dědictví Plasy website.
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Text use in museum exhibitions
Fournial, Monika ; Wančová, Nina (advisor) ; Pýcha, Čeněk (referee)
The bachelor thesis deals with written text in museum exhibitions. Although texts are a common part of museum exhibitions, we do not have many professional materials or visitor studies in the Czech Republic that deal with working with museum text in greater depth. This paper describes the changing use of text as a communication tool between museum and visitor since the second half of the 20th century and its current use in various forms of exhibitions. It summarizes the findings and approaches for working with content, based on the hierarchical and functional structure of museum text, and with form, which relates to the visual presentation of museum text. The aim was to evaluate the relationship between content processing and the subsequent visual presentation of information, and to assess their impact and benefit for the visitor. Methodologically, the research part combines content analysis of the texts of two introductory information panels and an online questionnaire survey. The results of the research confirmed that the length and clarity of the text are crucial factors that influence visitors' motivation to read the texts in the museum and to what extent. The paper concludes by confirming the assumptions made in the research findings to date and formulating recommendations for working with text that...
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The forced closures of Prague's museums and galleries in 2020. The consequences of forced closures in 2020 for Prague's museums, galleries and their adaptation in the online world
Peřina, Milan ; Jareš, Jakub (advisor) ; Wančová, Nina (referee)
In March of 2020, the Czech Republic was hit by the covidu-19 pandemic. This was followed by three waves of forced closures, which limited the activities of museums and galleries and prevented the public from visiting them. The museum presentation has therefore moved to the online sphere, where institutions sought to engage their online visitors with virtual tours, videos, social media communications and other projects. The aim of this diploma thesis was to find out what consequences the forced closures in 2020 had on Prague's museums and galleries and how these institutions managed to adapt in the online world. For this purpose, I chose the methods of a questionnaire survey and an interview. I contacted a total of 64 Prague's museums and galleries, from which I received 32 responses. The results point to far-reaching problems that forced closures have meant for these institutions. Even after reopening, visitor numbers did not return to the state before the covid-19 pandemic broke out. Nevertheless, none of the respondents is in immediate danger of extinction in the near future. The adaptation of Prague's museums and galleries in the online world turned out to be more optimistic. Institutions were able to create a whole range of interesting online projects that caught the attention of their...
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Instagram aesthetics and its interaction with tourism
Šimůnková, Petra ; Šisler, Vít (advisor) ; Wančová, Nina (referee)
The diploma thesis analyzes the effects of instagramization on specific tourist destinations and the ways in which those places deal with this phenomena. The analysis includes five places from all over the world and apart from description of places and strategies of dealing with instagramization, the analysis also provides categorization of its impacts. The thesis also places the relationship between Instagram, its aesthetics and tourism into a broader theoretical framework, and thus introduces their mutual and close connection. Key words: tourism, tourism industry, Instagram, aesthetic, instagramization, instagrammability, over-tourim, Instagram influencers.
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Analysis of visit rates and user behaviour in the environment of a web portal
Hecová, Jana ; Novotná, Jitka (advisor) ; Wančová, Nina (referee)
Analyzing website's data is one of the way how to get information about what the page should improve or maintain. The bachelor thesis will focuse to number of entries, traffic, users and other aspects information behaviour on the particular website. The analysis could help to increase website's visit rate or visibility through data obtained. The practical part will be realised using Google Analytics tool. The data obtained through the tool will be segmented by character. The output of the processed data in tables will be explained by the supporting text and graphs. The obtained data should reflect the condition of the particular website Marbes.cz, which was selected for the practical part of the work. Keywords: web analysis, website traffic, entry, information behaviour, user behaviour, user interface, data analysis, data, analysis, data segmentation.
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Analysis of interactive elements in virtual exhibitions from the user's perspective
Doušová, Anna ; Wančová, Nina (advisor) ; Pýcha, Čeněk (referee)
The main goal of the bachelor thesis is to analyse the way of engagement in virtual exhibitions. The thesis contains definitions of virtual exhibitions within the relationships towards the users. The goal of the study is to analyse the way of user engagement in two virtual exhibitions that were chosen for this thesis. The study research was carried out as qualitative user interviews, and content and formal analysis of the chosen virtual exhibitions. The two virtual exhibitions that were chosen were the Czech Forgotten War and foreign Where is Poland. The two exhibitions use different ways of user engagement. The research was conducted among Czech and foreign respondents to ensure the diversity of the collected data. All data were conducted from 79 users. The research shows that in the case of selected exhibition, usage of interactive elements can embrace the theme and engage with the visitor. Needless to say, it depends on other factors as well such as theme, design and content layout of the exhibition. Key word: virtual exhibitions, user, interaction, new media, online learning museum
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