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Marketing Strategy Proposal for the Selected Company
Verner, Pavel ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with the design of the marketing strategy of a selected company. The first part deals with the objectives, methodologies and the procedure used to achieve them. The second part of the thesis presents the theoretical basis of the thesis and the technical concepts needed for the third part of the thesis, the analysis of the current situation, which is devoted to the analysis of the current situation, internal and external factors and the survey of customer needs and preferences. The outputs from the analysis of the current state are used in the following own solution proposals, where the output is a proposal of the future marketing strategy of the company with an emphasis on online marketing and the use of artificial intelligence.
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Environmental sustainability of Africa in the context of global efforts for sustainable development (with emphasis on good governance)
Hlaváček, Jiří ; Šauer, Petr (advisor) ; Nováček, Pavel (referee) ; Verner, Petr H. (referee)
1 Title: Environmental Sustainability of Africa in the Context of Global Sustainable Development Efforts with a Focus on Good Governance Abstract This research has been conducted with the aim of analyzing African countries sustainable developmental problems at the beginning of the 21st century and contributing to a better understanding of the sustainable development concept and its related politics application, especially environmental ones, as well as of contradictory factors of African continent realities. Due to the scope of this topic and to currently increasing interest of the international community, theorists and practitioners working in the field of sustainable development the research concentrates on governance issues in general and in the field of environmental protection in particular. The governance can be understood as a new cross-cutting issue in sustainable development theory and practice. Based on meta-analysis of a substantial number of relevant sources and literature, African academia studies and scholarly publications in the field of developmental and sustainable developmental theory have been classified into three categories: 1) "global" research performed in the framework of political philosophy of neo-liberalism and institutionalism; 2) "continental" research traditionally affirmative...
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Environmental sustainability of Africa in the context of global efforts for sustainable development (with emphasis on good governance)
Hlaváček, Jiří ; Šauer, Petr (advisor) ; Nováček, Pavel (referee) ; Verner, Petr H. (referee)
1 Title: Environmental Sustainability of Africa in the Context of Global Sustainable Development Efforts with a Focus on Good Governance Abstract This research has been conducted with the aim of analyzing African countries sustainable developmental problems at the beginning of the 21st century and contributing to a better understanding of the sustainable development concept and its related politics application, especially environmental ones, as well as of contradictory factors of African continent realities. Due to the scope of this topic and to currently increasing interest of the international community, theorists and practitioners working in the field of sustainable development the research concentrates on governance issues in general and in the field of environmental protection in particular. The governance can be understood as a new cross-cutting issue in sustainable development theory and practice. Based on meta-analysis of a substantial number of relevant sources and literature, African academia studies and scholarly publications in the field of developmental and sustainable developmental theory have been classified into three categories: 1) "global" research performed in the framework of political philosophy of neo-liberalism and institutionalism; 2) "continental" research traditionally affirmative...
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Dvoukanálový, komplexní, bioimpedanční signál pro vyhodnocení hemodynamiky
Halámek, Josef ; Vondra, Vlastimil ; Jurák, Pavel ; Verner, Petr
The complex bioimpedance signals measured in the aortal and pulmonary artery directions simultaneously are discussed with respect to the information about the heart activity. All four signals carry some information about the blood flow, this information is partly equivalent (only SNR improvement and some artefact minimizations may be achieved by processing all signals) and partly non-equivalent (different behaviour according to excitation of the cardiovascular system). The more detailed analysis of time evolution of signal parameters according to the used excitation may contribute to new information about the hemodynamic system.
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