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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Marketing plan for establishment of a sport shop with sport accesories sale and additional services
 Trakalová, Aneta ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Purpose of bachelor study is marketing plan for establishment of a sport shop with sport accesories sale and additional services. Suggested marketing process will respect supply and competition analysis and individual target groups trends of prospective customers. Lay-out of target market is oriented on marketing strategy and financial plan forming.
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Golf trends in the Czech republic and in the world- their comparison with the situation and operating of the Golf Resort Karlštejn
 Trakalová, Aneta ; Štědroň, Bohumír (advisor) ; Janák, Vladimír (referee)
Title: Golf trends in the Czech republic and in the world- their comparison with the situation and operating of the Golf Resort Karlštejn Leader: Doc. RNDr. Bohumír Štědroň, CSc. Goals: The aim of the diploma thesis is to critically analyse the golf surrounding in the Czech republic and generally in the world. Further goal of this thesis is to analyse the work of a specific czech golf club the Golf Resort Karlštejn, especially is going to be aimed at it`s marketing. The conclusions are going to be mainly made out of the secondary dates. The acquired information will be consequently used for outlinig of recommendations for the golf area generally and formerly mentioned golf resort. Methods: Quantitative method in the form of golf trends analyses and qualitative methods in the form of personal survey and interwiev Results: The golf surrounding is in a dechne currently, neverthelles the czech golf member base, in the contrary to the worlds one, is still growing. However, the increase of golfers is still smaller. The strongest mutual trend is the unequal number of men, women and juniors beeing registered in the golf member base. According to the analyses of the czech and world golf trends it was made a comparison with the situation of Golf Resort Karlštejn. Almost all negative tendencies were confirmed...
Detailed record
Marketing plan for establishment of a sport shop with sport accesories sale and additional services
 Trakalová, Aneta ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Purpose of bachelor study is marketing plan for establishment of a sport shop with sport accesories sale and additional services. Suggested marketing process will respect supply and competition analysis and individual target groups trends of prospective customers. Lay-out of target market is oriented on marketing strategy and financial plan forming.
Detailed record

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