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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Comparison of NASA and ESA strategic communications
 Thein, Filip ; Poliaková, Karolína (advisor) ; Houdek, Petr (referee)
This thesis deals with the differences in communication between the American space agency NASA and its European counterpart ESA. The theoretical part focuses on the communication of astronomy, historical development of agencies, and cooperation with other national and private entities. In the practical part, NASA and ESA's direct communication with the public is mapped. The aim of the work is to compare the differences in the strategic communication of space agencies and to find key communication aspects. Research carried out using a comparative method and thematic analysis reveals how the communication of the European and American agencies differs. As part of data interpretation, results are tied to their organizational structures, agency histories, stated values, and funding.
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The FOMO phenomenon in the context of the social network Instagram
 Thein, Filip ; Rosenfeldová, Jana (advisor) ; Ježková, Tereza (referee)
This bachelor's thesis focuses on the FOMO phenomenon, ie the fear of missing out, on the social network Instagram. The theoretical part deals with the definition of the term FOMO from a psychological point of view and its application in marketing. Furthermore, it represents the relationship of generations to social networks with a focus on adolescents and young adults. The practical part uses qualitative research to examine how the FOMO phenomenon affects the activity of young adults on the social network Instagram. It also examines how users respond to FOMO marketing by influencers.
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