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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Martin L. King vs. Malcolm X: Two Competing Visions of the Fight for Civil Rights in the United States of America
 Spilková, Eva ; Raška, Francis (advisor) ; Kozák, Kryštof (referee)
The diploma thesis "Martin L. King vs. Malcolm X: Two Competing Visions of the Fight for Civil Rights in the United States of America" deals with two different visions of the fight for civil rights, which reperesented by the two pivotal personalities of Martin L. King and Malcolm X. The thesis investigates wheather racial integration or separation is better and more suitable for blacks, or if it is better to gain rights and respect by nonviolent means or by any means necessary. Emphasis is placed on the evolution of opinions and ideas of both personalities during their lifetimes.
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Proposal methods and measures for support activities selected golf course in the Czech republic
 Spilková, Eva ; Chylíková, Hana (advisor) ; Novák, Miloš (referee)
This thesis deals with the golf theme. Popularity of golf is growing, and increasingly in the context of the rising new golf courses, which are competitors. The main target is to propose methods and measures to support the activities of the Golf Club Pardubice, which I chose on the basis of four years work experience. Prior to its implementation, I developed a survey of customer satisfaction. At the proposal continues marketing concept of Golf Club Pardubice. In this thesis, the emphasis is on the needs and wishes of the customer, as a key element of marketing itself.
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The marketing concept for a chain of retail stores Pivovarka
 Spilková, Eva ; Chylíková, Hana (advisor) ; Juklíček, Milan (referee)
Abstract The topic of the thesis is a marketing concept for a chain of retail stores Pivovarka. The aim of this paper is to outline a marketing strategy creation and operation of specialized retail units on the network. Step by step, I tried to create a concept that will include theoretical training followed by the knowledge and ideas into practice. This work is based on available resources and materials business department Pardubice brewery and trying them draw their own conclusions. Everything I put on the logical structure of individual steps of the realization of stores and a network. The first part is a theory that is necessary for understanding the marketing concept itself. In the second part I introduce the already mentioned theory directly into practice.
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See also: similar author names
5 SPILKOVÁ, Eliška
5 Spilková, Eliška
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