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Marketing Plan Proposal
Soukupová, Hana ; Milichovský, František (referee) ; Novák, Petr (advisor)
In this diploma thesis a marketing mix of the chosen Company is analyzed. Theoretical part of the thesis focuses on the explanation of the basic terms such as marketing, marketing mix, marketing analysis and research in marketing. The goal of the analytical part is finding the current state of the marketing mix in the Company. Based on the results of analytical part the proposals are formulated. They should improve the current state of the Company and help it to solve the issues it is currently dealing with.
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Marketing Plan Proposal
Soukupová, Hana ; Milichovský, František (referee) ; Novák, Petr (advisor)
In this diploma thesis a marketing mix of the chosen Company is analyzed. Theoretical part of the thesis focuses on the explanation of the basic terms such as marketing, marketing mix, marketing analysis and research in marketing. The goal of the analytical part is finding the current state of the marketing mix in the Company. Based on the results of analytical part the proposals are formulated. They should improve the current state of the Company and help it to solve the issues it is currently dealing with.
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Proposal for Changes to the CRM System
Soukupová, Hana ; Buchta, Miroslav (referee) ; Novák, Petr (advisor)
This bachelor thesis deals with issues of Customer Relationship Management (CRM) and options leading to its improvement in První brněnská strojírna Velká Bíteš, a. s. The Author investigates developement of customer relations, B2B markets, marketing communication and the CRM in theoretical part. Analytical part of the thesis is focused on current state of the CRM system assessment being used. After the analytical part follows a proposal part, where the author presents her own suggestions and recommendations, which should lead to improve a level of the CRM system used in the company.
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Injury prevention related to falls of the residents of Home for the elderly.
SOUKUPOVÁ, Hana
The diploma thesis is structured into a theoretical part and an empirical part. The theoretical part consists of four chapters. The empirical part of the diploma thesis is based on qualitative research. The data were collected via semi-structured interviews with the senior citizens and the nurses. The replies were processed into clearly arranged charts and categories with brief descriptions. Another research method applied was observation. The interviews were followed by a detailed analysis of the documentation, which involved the analysis of the medical records of the senior citizens with a focus on medical diagnosis, chronic medication, and processing of the fall risk and its evaluation. The diploma thesis pursued three objectives by means of four related research questions. The first objective was to ascertain the extent of the clients' awareness of fall risks. The second objective was to assess the discomfort associated with usage of the special device preventing hip joint injuries resulting from falls during common everyday activities of the senior citizens. Finally, the third objective was to obtain the opinions of the healthcare staff on working with clients wearing special devices preventing the hip joint injuries. Four research questions were formulated in connection with these three objectives. Research question No. 1: What is the quality of information provided by the healthcare staff as part of the preventive intervention regarding the falls? Research question No. 2: How willing are the clients to accept changes contributing to fall prevention? Research question No. 3: To what extent is the comfort of the client affected by using special devices preventing fall-related hip joint injuries? Research question No. 4: To what extent is the work of the healthcare staff affected if their clients use devices preventing fall-related hip joint injuries? The results of the qualitative research suggest that the extent of information provided by the healthcare staff as part of the preventive intervention regarding the falls is insufficient in terms of awareness of the risky places. In particular, the research revealed that the nurses fail to sufficiently monitor the effects of chronic medication which may contribute to psycho-motor inhibition of the senior clients. As far as mobility aids are concerned, the nurses offer these devices sufficiently. The nurses demonstrated very good knowledge of all the mobility aids which may facilitate self-reliance of the senior clients. Another problematic issue is the safety of the rooms, particularly in terms of various protrusions and unevenness in the bathrooms. The results of the research do not show any unwillingness of the clients to accept changes contributing to fall prevention. Nevertheless, two of the respondents failed to engage in the activities and maintain physical fitness by regular exercise in the Retirement House. Furthermore, the results do not show any limitation of the clients' comfort resulting from using special devices preventing fall-related hip joint injuries. Finally, according to the research the healthcare staff does not feel restricted in any way when working with senior clients using such device. The results of the research will be used for repeated meetings with the senior clients and particularly with the nurses. The management of the Retirement House, together with the healthcare staff, are working on a new educational material which would indicate risky places with increased probability of falls. These results could be beneficial also for other facilities where healthcare staff takes care of senior citizens. Last but not least, the results are of interest also to the health insurance companies which could provide this special device with at least partial subsidy as part of the primary prevention programme.
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The application of the Orem´s model in the care of senior citizens in the Centre of Social Services Staroměstská.
SOUKUPOVÁ, Hana
The objective of this thesis is to teach nurses, who work in this institution, to understand the Orem?s model so that they knew how to prepare individual nursing plans according to it. So far, these anamneses of senior citizens have been prepared according to the Gordon?s model. Since Orem dealt with self-care deficits, which are found in senior citizens most frequently, it was worth considering testing the model in everyday practice. Three objectives were set, in which I tried to find the fitness of the Orem?s model for the care of senior citizens in terms of finding out about their independence and nursing care, to find out whether this model is more appropriate for the nursing care of senior citizens than the current Gordon?s model and to find out how nurses work with the new model. Four research questions were formulated based on these set objectives and they were answered. The Orem?s model is suitable for the determination of self-reliance of senior citizens. The applied Orem?s model is more suitable for the nursing care of senior citizens than the current Gordon?s model. Nurses and the senior citizens from the Centre of Social Services Staroměstská find the Orem?s model more suitable. In conclusion, all the set objectives have been met. The research group consisted of 8 respondents. Of these, nurses were one half and senior citizens from the Centre of Social Services Staroměstská were the other. All their responses were recorded using a dictaphone. For this thesis, the qualitative method and data collection were employed through processing of individual anamneses using the Orem?s and Gordon?s models. Observation sheets were used when filling these anamneses, both for the nurses and the senior citizens. The observation of the nurses was direct, non-participating and hidden and the observation of the senior citizens was direct, participating and ostensible. Moreover, data collection was carried out in the nurses using standardized interviews and using standardized interviews with the senior citizens too.
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