|
|
Development of bilateral relations: Cambodia and the Czech Republic
Puklová, Anna ; Kofroň, Jan (advisor) ; Ditrych, Ondřej (referee)
The purpose of this bachelor thesis is to describe the development of bilateral relations between the Kingdom of Cambodia and the Czech Republic and factors which have an influence on this development. Official cooperation between these two states started in 1956. The development of Czech-Cambodian relationship was heavily influenced by two historical turns - the rule of Khmer Rouge in the 1970s in Cambodia and the fall of Communism in Czechoslovakia in 1989. This thesis deals with development of concrete relationship on descriptive level. The descriptive level is followed by the comparison of the development after two historical turns mentioned previously. The thesis compares events after which the renewal or transformation were necessary, factors which influenced these periods, how the relation was renewed and concrete examples of cooperation. This comparison tells us that the development after the two turns went in almost the same direction, historical turns mainly left marks in the first few years after the event. It is not possible to compare the first steps in cooperation after the role of Khmer Rouge and after the fall of Communism.
|
|
|
The Irish issue in the light of the Brexit debates
Puklová, Anna ; Knutelská, Viera (advisor) ; Kučerová, Irah (referee)
The topic of this thesis is the Irish issue in the light of the Brexit debates. British people decided to leave the European Union in referendum in June 2016. Article 50 of the Lisbon Treaty was activated 29th of March 2017. Two years long negotiating period started from that date. The withdrawal agreement proposal which was approved by all 27 members of the European Union was rejected three times by British parliament. Brexit was postponed until the end of October of 2019. Future relationship on the island of Ireland with Irish backstop became the main barrier of Brexit negotiations. Both sides of negotiations agree on no possibility of hard border between Republic of Ireland and Northern Ireland. Both of them want to follow The Good Friday Agreement of 1998. On the other hand none of them is willing to step aside from their earlier requirements. Theresa May, British prime minister, decided to leave the EU Custom Union and the European Single Market resolutely. The EU rejected to renegotiate the withdrawal agreement proposal that includes the Irish backstop. The Irish backstop guarantee maintaining an open border on the island of Ireland in the event that the UK leaves the EU without securing an all-encompassing deal. Great Britain is afraid to lost control over its territory. Based on the...
|
|
|
Element of family as and important part of family business advertising campaigns
Puklová, Anna ; Rosenfeldová, Jana (advisor) ; Zezulková, Markéta (referee)
The topic of this thesis is the use of the element of family in advertising campaigns of family businesses in the Czech Republic. The issue of family businesses in the Czech Republic is becoming more and more current due to the first upcoming generational change in family businesses established after the restoration of the market economy in the 1990s. In the theoretical section, this thesis introduces definition of the family business and the element of family. It is also dealing with all types of media advertisements and the direct marketing. The second practical part is divided into two parts of the research - qualitative and quantitative. The qualitative part was realized by three semi-structured interviews with representatives from three pre-selected family businesses EMCO, LIKO-S and GUMEX. Apart from interviews, all available advertisements were also analysed. The aim of this part was to answer the question if the element of family is a part of the marketing communication of family businesses. The quantitative part was realized by the survey with the aim to find out if the element of family of businesses is important also for customers. Results of the qualitative part of the research show that the element of family is a part of the marketing communication of family businesses and it is...
|
|
|
Role and position of radio in the era of convergence of media
Puklová, Anna ; Jirků, Jan (advisor) ; Osvaldová, Lucia (referee)
The purpose of this bachelor thesis is to describe the role and the position of radio in the era of convergence of media. From the third decade of the twentieth century when radio became a mass medium it still has its position in the society, after all changes in the world of media. In the theoretical section, this thesis introduces development trends in the history of radio, terms like new media, convergence or hybridization of media and the reaction of radio on these new media trends. The second practical part introduces results of the research which was divided into a quantitative and into a qualitative part. The quantitative part was realized by the survey. The aim of this survey was to find out if people in the Czech Republic listen to the radio. If they do listen to the radio, the information needed was how often, where or what they listen to. Qualitative part was realized through six semistructured interviews with respondents from different generations. The aim of this part was to confirm and complete findings from the survey. Results of the research made for this thesis show us that radio has still an important place in the Czech society. 88% of the respondents listen to it. The role of radio in the society has changed and in some cases it was replaced with television or with the Internet,...
|
|
|
Development of bilateral relations: Cambodia and the Czech Republic
Puklová, Anna ; Kofroň, Jan (advisor) ; Ditrych, Ondřej (referee)
The purpose of this bachelor thesis is to describe the development of bilateral relations between the Kingdom of Cambodia and the Czech Republic and factors which have an influence on this development. Official cooperation between these two states started in 1956. The development of Czech-Cambodian relationship was heavily influenced by two historical turns - the rule of Khmer Rouge in the 1970s in Cambodia and the fall of Communism in Czechoslovakia in 1989. This thesis deals with development of concrete relationship on descriptive level. The descriptive level is followed by the comparison of the development after two historical turns mentioned previously. The thesis compares events after which the renewal or transformation were necessary, factors which influenced these periods, how the relation was renewed and concrete examples of cooperation. This comparison tells us that the development after the two turns went in almost the same direction, historical turns mainly left marks in the first few years after the event. It is not possible to compare the first steps in cooperation after the role of Khmer Rouge and after the fall of Communism.
|
guest ::
RSS feed.