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Marketing strategy for introduction period of new product Xanil on the Czech pharmaceutical market
Popelová, Tereza ; Čáslavová, Eva (advisor) ; Petrová, Helena (referee)
Title: Marketing strategy of product Xanil application on the Czech pharmaceutical market Objective: Design marketing strategy of product Xanil application on the Czech pharmaceutical market Methods: Written interview, descriptive analysis Results: The result is a design marketing strategies for new drug Xanil. The marketing strategy process segmentation of potential customers, targeted to competition and proposes a structure of the marketing mix. The strategy is the development of the concept of promotion, including the estimated financial costs. Key words: Marketing strategy, marketing mix, customer segmentation, competition, brand positioning, Eli Lilly company, Xanil, promotional strategy
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Acquisition of the Holocaust theme by older school children (2nd grade elementary school)
Petrová, Helena ; Jelínek, Martin (advisor) ; Kuchař, Pavel (referee)
The topic of this bachelor's work is learning of the theme holocaust by pupils of the higher school age - i. e. pupils of the second level of the ordinary basic school (ZŠ). The work is divided into two parts. The topis of the theoretical part deals with the term holocaust, its definitions from different points of view, i.e. psychology, philosophy etc. This part deals with theme holocaust from the point of view of the science field, human rights and experts opinion. It thinks about stereotypes, prejudices, prevention of risk behavior in modern society including controversial questions about negation of the holocaust. The practical part deals with knowledge and attitude to the holocaust from the beginning of the sixth class to the end of the second part of the basic school (to ninth class) in the ordinary basic school. The research contains anonymous questionnaire, which is subsequently analyzed by the mixed research method.
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Marketing strategy for introduction period of new product Xanil on the Czech pharmaceutical market
Popelová, Tereza ; Čáslavová, Eva (advisor) ; Petrová, Helena (referee)
Title: Marketing strategy of product Xanil application on the Czech pharmaceutical market Objective: Design marketing strategy of product Xanil application on the Czech pharmaceutical market Methods: Written interview, descriptive analysis Results: The result is a design marketing strategies for new drug Xanil. The marketing strategy process segmentation of potential customers, targeted to competition and proposes a structure of the marketing mix. The strategy is the development of the concept of promotion, including the estimated financial costs. Key words: Marketing strategy, marketing mix, customer segmentation, competition, brand positioning, Eli Lilly company, Xanil, promotional strategy
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Business Plan
Petrová, Helena ; Tyll, Ladislav (advisor) ; Pernica, Karel (referee)
The objective of thesis "Business plan" is to present a business plan of equestrian center near Brno and a cooperating equestrian club. The thesis should be sufficient as a document for getting an investor. The thesis is divided into two parts. The first part contains the theory concerning composition of a business plan and an overview of points it should address. In the second part the theory is applied by composing a short-form business plan. The plan estimates the progress of first eight years of the project including seeking building lot, rough estimate of building facilities, assets portfolio, description of business activities, calculation of operating expenses, explanation of competitive advantage, parts of financial plan, return ratios, basic marketing points, SWOT analysis and estimate of future progress. The conclusion includes a short assessment and a critical hindsight of drawbacks of this business plan.
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