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Advertising and promotion in handball competition
Pelikán, Lukáš ; Janák, Vladimír (advisor) ; Šíma, Jan (referee)
This bachelors thesis deals with advertising and promotion in the handball competitions. The thesis aim is to describe current status of utilization of advertising and promotion in the handball competitions by using observational research and documents analysis and after that changes will be recommended. In the theoretical section the thesis describes the basic concepts of marketing, marketing mix and promotional mix. Then the thesis looks at individual promotional mix elements, especialy on advertising and sales promotion, and their possible use in sport. In the practical section the thesis focuses on organization of handball competitions in Czech republic the analysis of chosen teams and their sport halls is made. In the next part of practical section are analysed individual tools of advertising and sales promotin with regard to the results of the research. At the end of the practical section the results are reviewed and the changes and recommendations are made. Key words Handball, sports halls, marketing, communication, promotion, advertising, sales promotin
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The Books of the Foundations of the Deanery in České Budějovice from the 17th and 18th century
PELIKÁN, Lukáš
The aim of the bachelor´s thesis "The Books of the Foundations of the Deanery in České Budějovice from the 17th and 18th century" is a description of these two books. The theme of the foundations, especially those closer to the research of this issue, has been elaborated by historians very little so far. The thesis is divided into four chapters. In the first one there is a presentation of the accessible literature related to this topic, and there is also a specification of the term foundation. As for the terminology, the term foundation had been explained out of the juridicaly and also out of the eccelsiasticaly point of view. The second chapter presents the place, the books apply to, namely the Deanery in České Budějovice. The core of this thesis are the third and the fourth chapter. In the first mentioned chapter, there are a description of external and internal characteristics of the researchings books. Due to the extensive content of the material, there is more attention focused on the first book only. The last chapter is dedicated to the foundations from the first book, which had been written till the year 1800, and thus it enables a more detailed analysis. The conclusion of the thesis contains a summary of the meaning of the foundations and of the foundation´s books mentioned above, as a very valuable source of the acclesiasticaly provenance. The thesis contains an overview of the applied sources and literature, and it is accompanied by appendices, containing a comprehensive table including a very clear summary of the content of the first book. The conclusion also contains some charts, more tables and reproductions.
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Proposal of advertising concept for sport hall TJ Sokol Praha Vršovice
Pelikán, Lukáš ; Voráček, Josef (advisor) ; Crossan, William Morea (referee)
Title: Proposal of advertising concept for sport hall TJ Sokol Praha Vršovice Objectives: The main aim was to colect information about using advertising space in sport halls in top leagues in Czech republic and then build an advertising concept for sport hall TJ Sokol Praha Vršovice based on collected data. Methods: There were used both methods of analysis qualitative and quantitative - observation, document analysis, interview. Results: The results of a repeated analysis showed an advance in use of advertising space in handball sport halls. Collected data were compared to advertising space options of chosen sport hall. The result was advertising concept regarding to options of chosen sport hall and financial opportunities of team. Keywords: handball, sport hall, advertisement, sport advertisement, advertising concept
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Advertising and promotion in handball competition
Pelikán, Lukáš ; Janák, Vladimír (advisor) ; Šíma, Jan (referee)
This bachelors thesis deals with advertising and promotion in the handball competitions. The thesis aim is to describe current status of utilization of advertising and promotion in the handball competitions by using observational research and documents analysis and after that changes will be recommended. In the theoretical section the thesis describes the basic concepts of marketing, marketing mix and promotional mix. Then the thesis looks at individual promotional mix elements, especialy on advertising and sales promotion, and their possible use in sport. In the practical section the thesis focuses on organization of handball competitions in Czech republic the analysis of chosen teams and their sport halls is made. In the next part of practical section are analysed individual tools of advertising and sales promotin with regard to the results of the research. At the end of the practical section the results are reviewed and the changes and recommendations are made. Key words Handball, sports halls, marketing, communication, promotion, advertising, sales promotin
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