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Sensory marketing in interior design
Hrušková, Eliška ; Zimmermann, Miloslav (referee) ; Pelčák, Svatopluk (advisor)
This bachelor thesis explores the use of sensory marketing in interior design. The theoretical part introduces the basic concepts of sensory marketing and the marketing research process. Sensory marketing enhances the customer experience, influences buying behavior and brand memorability. The positive results of the application of sensory marketing in cafes are confirmed through the analysis of data obtained from questionnaires. For example, it was found that although the smell of coffee was not very noticeable in the premises, most respondents ordered coffee, which could be due to olfactory marketing on a subconscious basis. Distinctive decorative elements also attracted respondents and promoted better brand recall. In most cases, respondents' preferences were consistent with theoretical assumptions. The paper compared respondents' preferences and feelings with objective data from a research questionnaire. At the end, the results were presented and discussed.
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Analysis of marketing communication of public construction projects
Kocourková, Gabriela ; Trtílek, Petr (referee) ; Pelčák, Svatopluk (advisor)
The topic of this bachelor thesis is Analysis of marketing communication of public construction projects. The main aim of thesis is to map out the marketing communication tools utilized by municipalities to communicate the signifikance of construction project to the public. In the theoretical part of the thesis, the author elaborates extensively on everything related to marketing communication, marketing research and online marketing. In the practical part of the thesis, the author focuses on the marketing communication of Mendlovo Square and ARENA Brno. Based on her own analysis, the author proposes specific changes to the marketing communication aimed at improving public opinion.
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Vienna Housing Market Analysis
Červeňan, Peter ; Mikulík, Michal (referee) ; Pelčák, Svatopluk (advisor)
This bachelor's thesis focuses on Vienna housing analysis. Currently, housing is becoming an inaccessible commodity, particularly for socially and economically weaker groups of the population and young people. This problem is primarily caused by high demand and low supply on the housing market. The state and local governments play a significant role in this issue. Especially in creating legal frameworks for supporting or protecting citizens or supporting construction and managing the city's housing stock. The aim of this thesis is to comprehensively analyze the functioning of the municipal rental housing system in Vienna, identify the factors affecting the housing market and compare housing policies between Vienna and other cities.
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Optimization of Electricity Costs during Construction
Fuchs, Marek ; Pelčák, Svatopluk (referee) ; Nový, Martin (advisor)
Diploma thesis deals with the problem of electric energy utilization during the construction realization. The theoretical part elaborates the topics of construction project management and fundamental methods of construction price determination. Moreover, it explains the topic of construction site equipment and describes the employment and the expensiveness of the electric energy on the construction site. The practical part of the diploma thesis shows confrontation of the theoretical background with practical use. A detailed description of the total costs of electric energy was calculated based on the study of model building. The main objective of the thesis was to characterize the influence of the electricity price variation on the total expense of the construction and proposes the optimization of the electric energy cost.
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Evaluation of the costs of an investment apartment during the operational phase of its life cycle
Vlach, Lukáš ; Skřek, Daniel (referee) ; Pelčák, Svatopluk (advisor)
This thesis evaluates the costs associated with owning an investment apartment unit during the operational phase of the life cycle. Its aim was to identify the individual costs that are related to the investment in the apartment unit and to determine their share in the total operating cost. The thesis examined each cost item and identified the costs it generates in turn. Subsequently, the information found was applied to a model investment property case, thereby cash flows could be compiled over a thirty-year evaluation period. The thesis concluded by comparing the identified costs with the services offered in the market that focus on investment property management.
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Communication manual of engineering constructions in urban areas with the public
Pokorná, Tereza Agnes ; Pelčák, Svatopluk (referee) ; Dufek, Zdeněk (advisor)
The objective of the communication manual is to analyze the initial situation in case of the statutory city of Brno and to present specific proposals on how to effectively communicate public construction investments of the city, with a focus on a participatory approach to public administration. The document can serve as a guide for the execution of certain parts of the municipal self-government agenda for the city of Brno at the level of the City Hall and municipal districts. Engineering projects are characterized by their relatively high financial burden on public budgets, the complexity of implementation, and the fact that they often remain invisible to citizens after completion. As a result, they become subjects of controversy. Well-conceived communication on these topics with citizens has the potential to increase the efficiency of public investments.
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