|
| |
|
| |
|
|
Analysis of Marketing Mix Tools of a chosen Company in the Sphere of Tourism
Pavlátová, Lucie ; Svoboda, Petr (advisor) ; Oberhel, Martin (referee)
The aim of this bachelor thesis is marketing mix analysis of a chosen company whose main business is providing services in tourism. This thesis is composed from two basic parts. The first one, theoretical, is focused on definition of marketing with description of specifics of services marketing, presents SWOT analysis and describes parts of extended marketing mix in detail. The second part, practical, apply knowledge presented in the theoretical part to real company Hotel Palcát. This part includes brief introduction of the company and analyses its marketing mix 8P. For better evaluation of this company, the SWOT analysis is also used. The end of the thesis is dedicated to summary of actual state of marketing mix and proposes some ideas for improvement for better performance of the company.
|
|
| |
|
| |
guest ::
RSS feed.