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Design of Communication Mix for the EKO-PE, s.r.o. Company
Brychcová, Blanka ; Pechová, Jana (referee) ; Novák, Petr (advisor)
The main aim of my diploma thesis is to analyze and assess current communication mix of EKO-PE,s.r.o. company and to suggest its improvement. The first part is followed to summary of theoretical knowledges which are related to this topic, such as marketing, marketing communication, marketing concept, values for customers, satisfaction of customers and marketing survey. The second part is aimed to practical part of the thesis. It describes EKO-PE company – informs about its history, organization structure, economic viewpoint, marketing mix and ambience analysis. Then this part is also concerned with analysis and assessing of current communication mix of the company on the base of marketing survey made by questionnaire. In conclusion ot this part there are written all the results and proposals on the base of all information and analysis´ I had.
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Use of equipment and tools in physical education of classes of primary school
Pechová, Jana ; Hájková, Jana (advisor) ; Mojžíš, Otakar (referee)
The thesis deals with the use of equipment and tools in physical education at the first grade of primary school. The theoretical section is devoted to the content of gymnastic lessons, its history, equipment and tools used in lessons, importance and kinds of equipment and tools utilized. All this is complemented by recently introduced equipment and tools, which are available. Besides, I have specified methods of their use in day to day education. In the Investigation and Research section, I have used questionnaires and to complementary technique controlled interviews with teachers of gymnastics and also with vendors selling of equipment and tools. By using above mentioned methods, I discovered that teachers use gymnastic equipment and tools in almost every lesson despite all obstacles to exercise an ideal gymnastic lesson. The biggest obstacles in day to day life to a ideal gymnastic lesson are small gyms, the low number of available equipment and tools, limited number of lessons and especially resulting from limited financial resources to overcome those problems. KEYWORDS equipment, tools, use, physical education, primary school, school
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Experience in patients with invasive procedures
Pechová, Jana ; Mareš, Jiří (advisor) ; Gigalová, Veronika (referee)
Author: Jana Pechová Institution: Department of Social Medicine LF UK in Hradec Kralove Department of Nursing Title of the work: Experience in Patients with Invasive Procedures Academic advisor: prof. PhDr. Jiří Mareš, PhD. Number of pages: 96 Number of attachments: 2 Defended in: 2015 Key words: invasive examination, colonoscopy, gastroscopy, patient's experience Bachelor's thesis discusses patient's experience with invasive examination (colonoscopy, gastroscopy). The theoretical part explains the main symptoms of gastrointestinal disease, describes problems of colonoscopy and gastroscopy. It deals with nursing care before and after the examination and characterizes nursing diagnosis. It includes patient's education before colonoscopy, particularly in preparation for this examination. In the empirical part, using a mixed approach, the author examines patient's experiences with examination closer. Semi - structured interview were used for ten selected respondents and other fifty patients filled in questionnaire IPQ-R-CZ (B) (with the agreement of J. Mares, the author of the Czech version). All patients suffer from gastrointestinal disease and patients who I interviewed also have experience with endoscopic examination. It maps the general awareness, information given immediately before the...
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Use of equipment and tools in physical education of classes of primary school
Pechová, Jana ; Hájková, Jana (advisor) ; Mojžíš, Otakar (referee)
The thesis deals with the use of equipment and tools in physical education at the first grade of primary school. The theoretical section is devoted to the content of gymnastic lessons, its history, equipment and tools used in lessons, importance and kinds of equipment and tools utilized. All this is complemented by recently introduced equipment and tools, which are available. Besides, I have specified methods of their use in day to day education. In the Investigation and Research section, I have used questionnaires and to complementary technique controlled interviews with teachers of gymnastics and also with vendors selling of equipment and tools. By using above mentioned methods, I discovered that teachers use gymnastic equipment and tools in almost every lesson despite all obstacles to exercise an ideal gymnastic lesson. The biggest obstacles in day to day life to a ideal gymnastic lesson are small gyms, the low number of available equipment and tools, limited number of lessons and especially resulting from limited financial resources to overcome those problems. KEYWORDS equipment, tools, use, physical education, primary school, school
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Experience in patients with invasive procedures
Pechová, Jana ; Mareš, Jiří (advisor) ; Gigalová, Veronika (referee)
Author: Jana Pechová Institution: Department of Social Medicine LF UK in Hradec Kralove Department of Nursing Title of the work: Experience in Patients with Invasive Procedures Academic advisor: prof. PhDr. Jiří Mareš, PhD. Number of pages: 96 Number of attachments: 2 Defended in: 2015 Key words: invasive examination, colonoscopy, gastroscopy, patient's experience Bachelor's thesis discusses patient's experience with invasive examination (colonoscopy, gastroscopy). The theoretical part explains the main symptoms of gastrointestinal disease, describes problems of colonoscopy and gastroscopy. It deals with nursing care before and after the examination and characterizes nursing diagnosis. It includes patient's education before colonoscopy, particularly in preparation for this examination. In the empirical part, using a mixed approach, the author examines patient's experiences with examination closer. Semi - structured interview were used for ten selected respondents and other fifty patients filled in questionnaire IPQ-R-CZ (B) (with the agreement of J. Mares, the author of the Czech version). All patients suffer from gastrointestinal disease and patients who I interviewed also have experience with endoscopic examination. It maps the general awareness, information given immediately before the...
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Cystic fibrosis and Nutrition
PECHOVÁ, Jana
The name of bachelor's thesis is "Cystic fibrosis and nutrition". Cystic fibrosis is hereditary chronic disease. It is dysfunction ducts of chloride in a human organism. The manifestation of cystic fibrosis is large quantities of a mucus in the respiratory and digestive system of patient with this diagnostic. This disease we put in the group of very rare illnesses. The smaller percentage citizens in the Czech Republic have this disease. For the people with cystic fibrosis is priority follow recommended eating habits. Prognosis of this disease is getting better and patients can live full-value life. This thesis dealing with how observe the recommended eating habits and eating regimens. The thesis contains some objectives. First, there is finding out whether children who suffer from cystic fibrosis can all sorts of foodstuffs whether they have special requests for quality and preparation of foodstuffs. The second most important objective is appraisal of diets some sample of people with cystic fibrosis. For objectivity this thesis was chose four respondents in age bracket from three to eighteen years. On the basis of evaluation their week-long diet, questionnaires with their parents and with them and manoeuver a conversation will be to find out whether children observe all principle of recommended eating regimens. In the theoretic part of the thesis are use opinions of experts who are occupying with cystic fibrosis exhaustively. Their experience show how is important to choose right diet and observe correct eating principles and eating regimens. These opinions are use in the practical part. Conclusions from discussion can be used for practical work nutritive therapists who can meet with children with cystic fibrosis.
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Design of Communication Mix for the EKO-PE, s.r.o. Company
Brychcová, Blanka ; Pechová, Jana (referee) ; Novák, Petr (advisor)
The main aim of my diploma thesis is to analyze and assess current communication mix of EKO-PE,s.r.o. company and to suggest its improvement. The first part is followed to summary of theoretical knowledges which are related to this topic, such as marketing, marketing communication, marketing concept, values for customers, satisfaction of customers and marketing survey. The second part is aimed to practical part of the thesis. It describes EKO-PE company – informs about its history, organization structure, economic viewpoint, marketing mix and ambience analysis. Then this part is also concerned with analysis and assessing of current communication mix of the company on the base of marketing survey made by questionnaire. In conclusion ot this part there are written all the results and proposals on the base of all information and analysis´ I had.
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Gypsies and Interpersonal Relations
PECHOVÁ, Jana
The topic of my Thesis is ``Gypsies and Interpersonal Relations{\crqq}. I chose this particular topic intentionally. In my opinion, even though gypsies have been a part of our society for a long time, relations between them and other citizen in the society are not on a satisfactory level. Mutual interpersonal relations between the majority society citizens and gypsies are very hot and discussed topic. The co-existence issue is analyzed not only by professionals but also by wide public. My Thesis is divided into two parts, the theoretical and the practical part. The theoretical part deals with the gypsies history, the structure of their society, a traditional gypsy family, traditional family habits, gypsy language, racism and discrimination, mutual relations between the gypsy society and other citizens, and social work with the gypsy minority. In the practical part of my thesis, I have used the method of quantitative analysis. I used two kinds of questionnaire. One of them was addressed to gypsy citizens and the other one was for the rest of the majority citizens. I have distributed 120 questionnaires among the gypsy citizens. The return was about 76 %. The other questionnaire was for the majority citizens. The return was 100 %. The goal of my Thesis was to discover reasons that lead to problems and issues between gypsies and the majority citizens. I was able to establish three assumptions. Firstly, more than half questioned gypsies experienced some kind of discrimination. This assumption was proved to be correct. Secondly, more than half of questioned majority citizens have negative experience with gypsies. This assumption was also proved to be correct. And thirdly, more than half questioned respondents from the majority citizens do not know the basic specifics of gypsies ethnic. And this assumption was again proved to be true. The results of my work will be at disposal to people involved in the gypsy{\crq}s issues and to students of the Health Social University, majoring in a Rehabilitation and Psycho {--} Social care of handicapped kids, adults and seniors. In the future, my findings may serve to create new arrangements that could lead to better the current situation between gypsies and the majority citizens
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