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Proposal Development Motivation Program in the Selected Company
Dobrovolný, Filip ; Matušková, Romana (referee) ; Kruntorádová, Markéta (advisor)
The subject of the Master’s thesis "Design development incentive program selected company" is to analyze the current state of employee motivation in insurance company Česká pojišťovna a.s. This analysis via questionnaire focuses on the satisfaction of respondents in company and motivational tools used by the company management. Based on the identification of the needs of employees proposes measures to improve the performance and efficiency of labor in company.
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Communication Strategy of Company
Matušková, Romana ; Kitnerová, Radka (referee) ; Schüller, David (advisor)
The main subject of this thesis "Communication Strategy of Company" is to analyze the current state of the company Electro World and according to the results of own survey to design a communication mix, for the area of Brno. The first part focuses on the theoretical basis of the thesis, the second part analyzes the current marketing situation. The last part suggests a new communication mix of the company on the basis of the results of the practical marketing research conducted via a questionnaire survey. This communication mix will raise public awareness of the company and increase sales of goods.
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Online marketing communication of a selected sports club
Matušková, Romana ; Opelík, Daniel (advisor) ; Voráček, Josef (referee)
Title: Online marketing communication of a selected sports club Objectives: The main goal of this work is to propose measures to improve and modernize the marketing communication of the FbŠ Bohemians club in the online environment based on the identification of problem areas and shortcomings of current marketing communication. Methods: A qualitative method of data collection was used in the work. Specifically, a semi-structured interview was conducted with the marketing director, followed by three other semi-structured interviews with fans of the selected club. In addition to the interviews, an analysis of social networks and the club's website was also performed. Results: The result of the bachelor thesis is a proposal of measures to improve online marketing communication in the club. The most important suggestions include improving the writing of articles, especially those that are published after the match, continue using Facebook stories and publishing more content in the form of shorter videos. Suggestions for improvement are based on the identified shortcomings that resulted from the qualitative research. Keywords: marketing, marketing communication, online marketing communication, floorball, sport club
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Proposal Development Motivation Program in the Selected Company
Dobrovolný, Filip ; Matušková, Romana (referee) ; Kruntorádová, Markéta (advisor)
The subject of the Master’s thesis "Design development incentive program selected company" is to analyze the current state of employee motivation in insurance company Česká pojišťovna a.s. This analysis via questionnaire focuses on the satisfaction of respondents in company and motivational tools used by the company management. Based on the identification of the needs of employees proposes measures to improve the performance and efficiency of labor in company.
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Communication Strategy of Company
Matušková, Romana ; Kitnerová, Radka (referee) ; Schüller, David (advisor)
The main subject of this thesis "Communication Strategy of Company" is to analyze the current state of the company Electro World and according to the results of own survey to design a communication mix, for the area of Brno. The first part focuses on the theoretical basis of the thesis, the second part analyzes the current marketing situation. The last part suggests a new communication mix of the company on the basis of the results of the practical marketing research conducted via a questionnaire survey. This communication mix will raise public awareness of the company and increase sales of goods.
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