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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Matějová, Martina ; Matoušková, Tereza (referee) ; Schüller, David (advisor)
Master´s thesis deals with the analysis of customer satisfaction in selected company. Provides an overview of the subject to which include customer analytics and marketing environment, marketing research, and other related concepts. The aim of this thesis is to analyze the customer satisfaction in the company m.a. alu service s.r.o. through a questionnaire survey and design and find the most effective way to improve the quality of service and customer satisfaction levels.
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Dietary preferences of hospitalized patients in the palliative care department
MATOUŠKOVÁ, Tereza
My Bachelor thesis called "Dietary preferences of hospitalised patients in the palliative care department" is divided into two main parts, the theoretical part and practical part. The main goal of the bachelor thesis was to discover the dietary preferences of patients in the palliative department and to evaluate whether the menu that was designed based on the patients' dietary preferences corresponds to their nutritional needs. The theoretical part is focused on older adults and physiological changes caused by ageing, nutrition of the elderly, the most common diseases in old age and possible varieties of assessment of the nutritional status of the elderly. The practical part focused on mapping the dietary preferences of patients in the palliative unit. I investigated how patients would imagine the food served in the hospital. A quantitative data collection method was used in the research through a self-constructed questionnaire. The last question concerned the construction of an ideal diet according to the patient. Furthermore, the practical part includes analysing the data obtained from the questionnaires part of which was an analysis of the ideal menus from the respondents and the menus that the patients received in the particular hospitals. I processed the obtained data using Microsoft Excel and Nutriservis professional. I found that the patients are mostly satisfied with their diet from the evaluated data. However, their diet often lacks fruits and vegetables, milk and dairy products, fish, eggs and sauces. They tend to prefer hot dinners, and the ideal time to serve dinners is between 17:00 and 18:00. In addition, patients prefer savoury dishes to sweet ones and quite often do not eat the whole portion. When analysing the diets, the most common problem was with protein. In some cases, there was its excess and sometimes a deficiency. Usually, it was necessary to reduce some protein sources and add more carbohydrates or replace sweet dishes, with a better protein source.
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Correlation of human figure and tree drawings
Matoušková, Tereza ; Klusák, Miroslav (advisor) ; Kučera, Miloš (referee)
This bachelor thesis deals with the figure drawing test and the tree test from the projective point of view, based on the books written by Zdeněk Altman. I focus on the interconnection between these two kinds of drawings. The thesis contains the basic characteristics of these two methods and discussion about their scientific basis. I describe the process of using the books as manuals for drawing analysis. This thesis also contains results of drawing analysis and characterization of their authors. Fifteen adolescents placed in a children's home participated in research. In conclusion, I address the correlation of both drawings.
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Murderous mother in Czech press of the 2nd half 19th century through early 20th century
Matoušková, Tereza ; Himl, Pavel (advisor) ; Velková, Alice (referee)
Subject of the presented paper is press image of murderous mothers in Czech press of the 2nd half of the 19th century through early 20th century. Industrial revolution contributed to several changes in central European society, for example higher mobility of the population, including young unmarried women, who hereby became separated from their relatives. There is a fear of moral corruption in the society, a fear related to unrestricted sexuality and extramarital pregnancy, which could lead to the murder of the unwanted child. Contemporary press largely contributed to form a stereotypical image of murderous mothers. Press articles also served as moral stories, which could normatively influnce the readers.
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Validity of drawing as a projective test
Matoušková, Tereza ; Klusák, Miroslav (advisor) ; Křížová, Ivana (referee)
Validity of drawing as a projective test The subject of this work is to investigate the relationship between a projective method, I specifically chose the Tree Test, and the Personality Questionnaire MMPI-2. The research question is as follows: What is the correlation between the clinical scales of the Personality Questionnaire MMPI-2 and the projective Tree Drawing Test? Both tests were assigned to adolescents from children's homes. I found statistically significant correlations in paranoia, hypochondria, hysteria and psychasthenia among men, I also looked for matches between individual clinical scales and the Tree Drawing in individual case reports. Unlike the research I present in my work, I have found areas where the projective Tree Drawing Test could correspond to personality characteristics as approached by the Personality Questionnaire MMPI-2.
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Correlation of human figure and tree drawings
Matoušková, Tereza ; Klusák, Miroslav (advisor) ; Kučera, Miloš (referee)
This bachelor thesis deals with the figure drawing test and the tree test from the projective point of view, based on the books written by Zdeněk Altman. I focus on the interconnection between these two kinds of drawings. The thesis contains the basic characteristics of these two methods and discussion about their scientific basis. I describe the process of using the books as manuals for drawing analysis. This thesis also contains results of drawing analysis and characterization of their authors. Fifteen adolescents placed in a children's home participated in research. In conclusion, I address the correlation of both drawings.
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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Matějová, Martina ; Matoušková, Tereza (referee) ; Schüller, David (advisor)
Master´s thesis deals with the analysis of customer satisfaction in selected company. Provides an overview of the subject to which include customer analytics and marketing environment, marketing research, and other related concepts. The aim of this thesis is to analyze the customer satisfaction in the company m.a. alu service s.r.o. through a questionnaire survey and design and find the most effective way to improve the quality of service and customer satisfaction levels.
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