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Communication Mix of the Company
Novotná, Lenka ; MBA, Petr Bilavčík, (referee) ; Kaňovská, Lucie (advisor)
Diploma thesis deals with communication mix of company Zahradní centrum V Aleji. The theoretical part of the thesis defines the basic concepts from marketing, marketing mix and communication mix. The analytical part of the thesis describes the current situation of the company, analysis macro environment and micro environment, marketing research and SWOT analysis. At the end of the thesis are presented suggestions which should lead to improvement of the communication mix.
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Marketing Research of Customer Satisfaction for Vinařství Rozařín
Novotná, Lenka ; MBA, Petr Bilavčík, (referee) ; Šimberová, Iveta (advisor)
This bachelor’s thesis deals with marketing research of customers satisfaction for company Vinařství Rozařín s.r.o. In theoretical part of the thesis defines the concepts of marketing, methods and technics marketing research. The practical part of this thesis is about research of customers satisfaction which will be make based on the questionaire. Questionaire will be concluded at the end of the thesis and suggestion will be make to create better situation for company.
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Major industrial accidents in the Czech Republic - accident analysis of LPG
Maťa, Jakub ; MBA, Petr Bulíček, (referee) ; Kotek, Luboš (advisor)
The first part of diploma thesis focuses on the characteristics of LPG accidents, their prevention, evaluation and manifestations, the understanding of which is a key prerequisite for statistical evaluation. Next, attention is paid to the characteristics of LPG, which is complemented by safety and identification of the substance and a survey of LPG storage together with protection and safety zones. The main part of the thesis describes individual LPG accidents in the Czech Republic between 2003 and 2022, which are evaluated by the ESIA method and the ISAAC causal model. Finally, a statistical evaluation and a proposal for a correctional measure together with its economic evaluation is made.
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Major industrial accidents in the Czech Republic - accident analysis of liquid automotive fuels
Černota, Jan ; MBA, Petr Bulíček, (referee) ; Kotek, Luboš (advisor)
This thesis is focused on the analysis of significant industrial accidents with liquid motor fuels in the Czech Republic. The theoretical part of the thesis describes liquid motor fuels in terms of their physical and hazardous properties with a focus on storage safety, as well as accidents associated with liquid fuels, including legislative requirements for prevention of major accidents, fuels phenomena in these accidents and risk assessment of major accidents. In the practical part, the most significant industrial accidents are analysed, including information flow mapping, identification of causes and interpretation of consequences. The obtained data were then subjected to statistical analysis, based on which a proposal for measures to limit the recurrence of similar accidents is presented.
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Communication Mix of the Company
Novotná, Lenka ; MBA, Petr Bilavčík, (referee) ; Kaňovská, Lucie (advisor)
Diploma thesis deals with communication mix of company Zahradní centrum V Aleji. The theoretical part of the thesis defines the basic concepts from marketing, marketing mix and communication mix. The analytical part of the thesis describes the current situation of the company, analysis macro environment and micro environment, marketing research and SWOT analysis. At the end of the thesis are presented suggestions which should lead to improvement of the communication mix.
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Marketing Research of Customer Satisfaction for Vinařství Rozařín
Novotná, Lenka ; MBA, Petr Bilavčík, (referee) ; Šimberová, Iveta (advisor)
This bachelor’s thesis deals with marketing research of customers satisfaction for company Vinařství Rozařín s.r.o. In theoretical part of the thesis defines the concepts of marketing, methods and technics marketing research. The practical part of this thesis is about research of customers satisfaction which will be make based on the questionaire. Questionaire will be concluded at the end of the thesis and suggestion will be make to create better situation for company.
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