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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Předvolební kampaň ČSSD ve volbách do zastupitelstva Jihomoravského kraje v roce 2008 na území města Brna
 Losová, Veronika ; Köpplová, Barbara (advisor) ; NÁHRADNÍ, OPONENT (referee)
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Building a relationship with a customer through information products
 Kročilová, Martina ; Postler, Milan (advisor) ; Losová, Veronika (referee)
This diploma thesis is focused on the topic of content marketing for businesses with an emphasis on creation of a content strategy, which is an important anchor in building a relationship with the customer. The first part focuses on the essential theory which was used as a starting point for the development of this paper. In the practical part of this thesis, there was executed a survey, which aimed to identify the online shopping behavior of current and potential customers of VinoPortugal. On the basis of this survey and several additional analyzes, the in-depth content strategy for this company was created. Creation of this strategy was the main goal of this thesis.
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Proposal of marketing strategy and segmentation for international student organization AIESEC for student market
 Losová, Veronika ; Král, Petr (advisor) ; Jurek, Martin (referee)
Goal of this bachelor thesis is to design marketing strategy and segmentation strategy for purpose of international student organization AIESEC, which is also present at University of Economics, in Prague. The thesis is concentrating mainly on student market and marketing strategy for one specific programme AIESEC is offering. The programme is international short-term development traineeships (DT). Thesis is divided into three main chapters. First chapter outlines definitions of marketing, marketing strategy and basis of marketing strategy planning. In the second chapter, there is main focus on theoretical background describing the process of marketing strategy planning. Third part itself deals with designing marketing strategy for AIESEC DT internships using theoretical background described in second chapter. The marketing strategy is planned for period of July 2011 -- June 2012 according to planning period of AIESEC in the Czech Republic. Methods used to elaborate this thesis include academic literature search, data collection from external environment and data analysis. Data for the analysis were mostly granted by AIESEC itself from the researches they already conducted and from application forms received for DT programme.
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