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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Sposorship in the company adidas
 Laštovičková, Zdeňka ; Král, Petr (advisor) ; Richter, Stanislav (referee)
The diploma thesis deals with the sponsorship strategy of the company adidas from local as well as global perspective. The aim of this thesis is to evaluate the sponsorship strategy of the company adidas and suggest possible changes and suitable measures how to make the sponsorship strategy of the company adidas ČR s.r.o more profitable and effective. The work is divided into four chapters. The first part of the thesis is devoted to the theoretical definition of sponsorship and its goals, advantages, forms and types. Second chapter introduces the company adidas AG. The another part of the work is focused on the sponsorship strategy of the company adidas AG and adidas ČR s.r.o. The work analyzes the sponzored portfolio of sport teams, individuals and events. The last part of the thesis verifies discovered results via questionnaire survey. Based on these outcomes recommendations and changes are suggested to the sponsorship strategy of the company adidas ČR s.r.o.
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Analysis of the net of gastronomic establisments in region Hořovicko
 Laštovičková, Zdeňka ; Mlejnková, Lena (advisor) ; Valentová, Jana (referee)
Bachelor's thesis deals with the quantitative analysis of gastronomic establishments in chosen localities in region Hořovicko. The attention is focused on qualitative evaluation of portfolio in small town Komárov, where questionnaire examination was carried out concerning opinions and needs of its citizens regarding gastronomic establishments. The thesis describes terms gastronomy and public catering. In light of tourism there is introduced the region Hořovicko and its main atractivities.
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