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Management of Foreign Exchange Risk in International Trade on Example of Company Okula Nýrko, a.s.
Kunert, Pavel ; Taušer, Josef (advisor) ; Křivánek, Lubomír (referee)
The Master's thesis deals with management of the foreign exchange risk in international trade. Initially the essential theoretical framework is introduced and then applied on the real situation of a Czech internationally trading company. The first chapter explains individual types of foreign exchange exposure, principal foreign exchange forecasting methods and foreign exchange risk evaluation methods. The second chapter deals with internal techniques of lowering foreign exchange exposure and external hedging tools. In the third chapter the improvement recommendations are stated based on an analysis of company's foreign currency denominated cash flow, subsequent evaluation of its foreign exchange position and assessment of its current approach to foreign exchange risk.
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The rebranding process of the non-profit organization
Kunert, Pavel ; Střížová, Vlasta (advisor) ; Lara, Zita (referee)
The thesis is looking into the rebranding process of the non-profit organization. The work describes the project according to its particular stages, which are common in the commercial world and the examples given are showing the differences when developing similar project in the non-profit organization People Management Forum. The author is using his work experience as a marketing specialist, who handles the company's communication, maintains corporate identity, mini-project of creating presentations on the web and the analysis and the draft of the new structural diabase fulfilling the need fot objektive informations of transformation part sof newly propřed organizational structure. The main aim is to show the importance of setting partial goals in order to fulfill the vision that the company outlined before the whole process. First, the author explains the relationship of the non-profit organization with its key stakeholders in the micro and macro environment. Lately he explains how this relationship influences the company's communication and public relations. In the fourth chapter, he describes rebranding as a process and clarifies the importance and key factors of its particular stages. In the fifth and sixth chapter, the author outlines the relationship of the organization People Management Forum and its daughter company HR Forum, s.r.o., which is crucial for the practical part of the work. He shows the main activities of People Management Forum and the way how the organization presents them among its target groups. The chapter seven is finally the principal part of the work and the practical demonstration of the rebranding project. According to the theory mentioned in the beginning, he is explaining the key success factors of this kind of project and making recommendations to the stages, which he demonstrates with practical examples how it was applied in the organization People Management Forum. In the eight chapter, the author gives a detailed description of his mini-project of the draft and the implementation of the new website and structural database, including the way how were metrics for the success measurement set and were they evaluated. He recommends how the strategy could be more effective and how the project will adapt to the new trend in that particular area.
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The Position of India in The World Economy
Kunert, Pavel ; Jiránková, Martina (advisor) ; De Castro, Tereza (referee)
The Bachelor's thesis deals with the state of Indian economy, its current and future expected development and position in the world economy. In the first chapter a recent development of Indian economy conditional on adopted reforms and a sectoral composition of economy are described. The second chapter deals with an involvement of the country in international economic relations and especially concerns about trade in goods and services and inflows of Foreign Direct Investment. A concomitant of current development in the world economy is a growing importance of BRIC countries that India also belongs to. The expected development and potentials and risks of further development are described in the third chapter.
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Corporate communications and PR on the Internet
Kunert, Pavel ; Střížová, Vlasta (advisor) ; Pavlík, Petr (referee)
This paper deals with three basic problems, which also examines and analyzes. It is based on comparison of three company's efforts to effective public relations. Author derives benefit from his work experience from three different projects in the position of the person responsible for public relations and marketing. The Paper as a result compares options and strategies of making effective public relations in three different large companies. In addition, comparative studies of these three projects, which monitor the strategies of different companies and also the use of the Internet and other technologies for greater efficiency resulting effort, the paper will focus on analyzing the close relationship between marketing and public relations. Contribution of this paper is a new view on internet PR, in the light of term its relationship to an informative system used by organization, especially the part of Customer Relationship Management for managing relations with the public. By comparing the different strategies will also help to detect mistakes in the implementation of public relations as well as selecting appropriate means of internet PR. The third and fourth chapter describes the integration of public relations in the modern internet community and communication, and also in the marketing mix of organizations and companies. In next chapters, theoretical knowledge has passed to practical examples of Digital Sun music festival and music Club Na Rampě. The widest use of information technologies and IT/IS organizations will be seen on the example of accessing PR and marketing into the company Mironet, Ltd.
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