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Employer branding
Vogl, Marek ; Filipová, Alena (advisor) ; Krahulík, Jan (referee)
The main objective of the thesis is to identify and to evaluate tools which are used for external and internal employer branding. The theoretical part of the thesis focuses on relation between employer brand and employee engagement and on describing methods which can be used for external and internal employer branding. In the practical part, these methods are compared with employer branding activities of the chosen company and with analyses of outputs of online questionnaires distributed to university students, graduates and employees of the chosen company.
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Marketing strategy of the company LITS Global Ltd.
Jančíková, Nikola ; Průša, Přemysl (advisor) ; Krahulík, Jan (referee)
The Bachelor Thesis titled Marketing strategy of the company LITS Global Ltd. is focused on a broad topic of marketing and creating marketing strategies. The first section briefly oultines a theoretical background of marketing and gives more clear insight into specifics of B2B marketing. In the next section it describes a creation of marketing strategy, where the key element is the strategic marketing plan. The markceting plan describes an analysis of internal and external business environment based on which it is possible to craeta so-called SWOT analysis. The fundamental tool for designing appropriate strategies is Marketing mix. The parts of the Marketing mix are more described for the sector service. The last part of the thesis uses theoretical knowledge for designing marketing strategy of a particular company LITS Global Ltd for UK market.
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Marketing strategy of the project My Better Myself
Radimský, Martin ; Říha, David (advisor) ; Krahulík, Jan (referee)
The goal of this bachelor thesis was to create a marketing strategy of a non-profit educational project aimed on Czech highschool students. The strategy is based on the concept of the project My Better Myself. As the main methods to achieve the goals were used the marketing strategy analysis tools such as market research, marketing mix or SWOT analysis, whose use in practice ultimately leads to achieving competitive advantage that is based on the uniqueness and simplicity of the idea of the project, focusing on very specific target audience and the delivery of continuing education for high school students with links to further their higher education. As the primary source of information in developing strategies served the author's own resources. The conclusion summarizes the procedures on how to apply the outputs of this theis on other similar projects.
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AIESEC building partnership with companies
Krahulík, Jan ; Zamazalová, Marcela (advisor) ; Goldmannová, Dagmar (referee)
Goal of this thesis is to analyze feedback given by AIESEC partners on my work which I did as "Vice-president External Realation" in AIESEC Praha. In that time I was striving for improvement of communication and building partnership with our customers. Second goal is to add my evaluation of the steps, which I took and propose the solution for the future. My thesis is divided into 3 parts - rules of taking care of partners, information about AIESEC and building the relationship with our partners. First two parts are more theoretical and they are describing my theoretical knowledge and information about AIESEC, which helped me to took this steps. Last part is analyzing each action which I did and how I fulfilled my goals.
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