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Data-driven SEO
Koutný, Jiří ; Žamberský, Martin (advisor) ; Kováčik, Petr (referee)
The Search Engine Optimization (SEO) industry has recently undergone major changes. Many new analytics tools have been put on the market enabling marketing consultants to be finally able to measure and evaluate the results of their work in SEO effectively. The theoretical part of this diploma thesis therefore aims to describe and compare selected SEO tools including practical examples of their use. The paper is focused on backlink databases (MajesticSEO, SEOmoz OpenSiteExplorer and Ahrefs) and keyword suggestion tools from Google (AdWords), Seznam (Sklik), Wordtracker and SEMRush. The final chapter provides an overview of search engine positions tracking tools and techniques. The practical part describes the method of selection, preparation and processing of data obtained from tools mentioned above. The data are used to compute correlation analysis of Seznam.cz search engine results in relation with the best known SEO factors. The results of the analysis will help marketing consultants to clarify which factors are the most important to focus on to obtain more traffic from search engines.
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Internet advertising
Popelová, Veronika ; Skokanová, Dagmar (advisor) ; Kováčik, Petr (referee)
Aim of this thesis was to find out an attitude of internet users toward selected internet advertisement. Theoretical part introduces internet marketing and chosen types of internet advertisement. Hypotheses stated in advance were answered in a practical part by method of questionnaire. Result of thesis is recommendation for companies who are making business on internet or using internet for their business.
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Electronic payments on the internet and their practical implementation
Kováčik, Petr ; Pour, Jan (advisor) ; Pitka, Lukáš (referee)
The number of economic opportunities on the Internet is growing together with the intensive expansion of internet users. It is important to connect the internet sale of goods and services with electronic payment methods in order to be effective. The aim of the thesis is to describe electronic payments placed on the Internet, description of their different usage and popularity in accordance with geographical location of the customer, assets and risks, and payment costs and fees. This text offers facts that the provider should consider before choosing some payment method, and on the other hand facts which the payers (end users) consider important. Paid-service provider is introduced to different payment instruments with reference to the use in Czech internet environment. Each type of payment method is illustrated by an example with detailed description of installation progress in practical part of the text.
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Provozování elektronického obchodu formou ASP
Kováčik, Petr ; Červenková, Marie (advisor) ; Svatoš, Oleg (referee)
Tématem této bakalářské práce je charakteristika elektronického obchodu, který je provozován formou ASP. Provozování obchodu je popsáno jak z pohledu pronajímatele služby, tak z pohledu obchodníka, který hledá vhodné aplikační řešení pro svůj elektronický obchod. Pro obchodníka, využívajícího tuto službu, jsou zmíněny výhody a zároveň jsou uvedena i možná rizika modelu ASP. Pro provozovatele ASP je v této práci věnována část, která mu má přiblížit příležitosti a zároveň možná rizika. Práce je zaměřena především na praktické zkušenosti autora v oboru elektronického obchodování. Pro srovnání jsou v práci uvedeny i jiné formy pořízení elektronického obchodu. Praktická část se zaměřuje na porovnání nabízených služeb čtyř poskytovatelů elektronických obchodů na českém trhu.
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