|
|
Specific aspects of the work and motivational factors that influence the workers in tourism industry
Lechnýřová, Zuzana ; Indrová, Jarmila (advisor) ; Zadražilová, Dana (referee) ; Kiráľová, Alžbeta (referee) ; Hlinka, Pavel (referee)
The thesis is dedicated to the topic of employment and motivation of workers in tourism segment. The goal is to get a structure of motivational factors that are important for workers in travel agencies, hotels and information centres and find out, how the factors are present in the scope of employment. On this research the research among students of tourism schools takes up. The results are compared to the similar researches made on the Czech employees as a whole. For better understanding of the importance of workers for tourism business the thesis contains basic overview of the business that serve the tourist participants and detailed overview of the sources of statistical data regarding employment in the tourism segment.
|
|
|
Animation services in tourism destinations and hotels
Bubniaková, Lucia ; Petrů, Zdenka (advisor) ; Kiráľová, Alžbeta (referee)
The thesis discusses animation in tourism. The first part of the thesis theoretically specifies meaning of animation and the topics with a direct connection to it. It explains the importancy of leisure time as a main element affecting tourism. Furthermore, it gives an idea of historical developement of animation and its connection to the club tourism. It also deals with the typology of animation, animation teams and animators. The practical part evaluates animation services mainly from the human resources' point of view. It concerns mainly with the training on a work of animators and evaluates training within individual entertainment agencies.
|
|
|
Snowboard Schools of Czech Republic and Slovakia and Their Comparison with Snowboard Schools of the Alps
Kráľ, Branislav ; Indrová, Jarmila (advisor) ; Kiráľová, Alžbeta (referee)
Author's goal is to describe snowboard schools in Czech Republic and Slovakia, to compare them with the Alps' snowboarding schools, and thus assess development tendencies of these schools. Rapid growth of free time in the twentieth century accelerated by favorable conditions of recent times caused the genesis of free-time industry. One of the segments satisfying free-time needs is sport tourism, which is beneficial for both tourists and regions, but which brings up conflicts with the environment. Services in this segment have their specific traits, and all these traits influence the quality of such service. The demanded quantity of these services is highly elastic, making sport tourism sensitive to business cycles. Marketing aiming at people demanding sport tourism products must consider four particular principles: partnership, people, programming, and packages. Further, it is necessary to be familiar with the golden rules of psychology of sales. Snowboarding began to come to light in the 70s of the twentieth century. First European snowboarding schools began to rise in the early 90s, but the sport was only being taken seriously after its debut at Nagano Olympics. In the author's way of understanding, a snowboarding school is every organization or a part of an organization teaching snowboarding in any form. The most wide-spread schools are those based in winter resorts. Clients consist mainly of children, while their parents are those who pay for the fun. The schools thence try to be reliable and professional, so as to attract paying parents, and stylish, so as to attract young people and children. Tough competition makes snowboarding schools offer quality and creative services. Enriching the scope with freestyle lessons is the legacy. What makes instructors professional are licenses, among which those issued by ISIA are accepted the best. Except for a license, an instructor is asked to be outgoing, keen on his sport, creative, open-minded and enduring. To a great part, instructors are motivated by their stay in the mountains itself. When teaching, they must proceed step by step, so as to make students feel learning is easy. It is crucial to state that Slovak and Czech snowboarding schools inspire themselves by Alps' schools, hence watching Alps is a sort of a peek into future of schools of our home region.
|
|
|
Management and organisation of the hotel Residence Agnes
Tasci, Iulia ; Indrová, Jarmila (advisor) ; Kiráľová, Alžbeta (referee)
The aim of Bachelor's paper is to analyse the methods and types of management and organisation of the hotel Residence Agnes. First part contains theoretical material, main definitions, classification of the hotels and types of management. Second part is consisted of practical using of the types of management, of analysis of organisation and management and of few advices for improving the situation in the future. Last part has a small guide about opening a hotel and some tips for doing it well. It is a some kind of summary of all knowledge got during the Bachelor's degree studies.
|
|
|
The organization and running of the chosen accommodation facility
Švejdová, Petra ; Indrová, Jarmila (advisor) ; Kiráľová, Alžbeta (referee)
The object of bachelor thesis is evaluation of the current organization and running of Hotel Jenerálka a.s. and at the same time proposal of arrangements on the basis of made analysis which might help to prove its operation in the future. Proposed arrangements should lead to a greater satisfaction of both guests and employees of the hotel. The main used method is observation which is made on the basis of work training in the particular hotel. The other method used consists of comparison. We will mainly compare development of rates in chosen years. Statistic data collection and sorting and its consecutive evaluation form the final part of thesis. To get the most precise and the most detailed information we will consult the situation of the hotel with a specialist, to be specific with Hotel Manager and Front Office Manger of Hotel Jenerálka. Due to comprehension of given topic we focused on a marketing strategy, organization structure and SWOT analysis. According to the results of the analysis were worked up specific suggestions leading to an improvement. These suggestions were handed over to a management of Hotel Jenerálka to review them and eventually implement as well. We are talking mainly about higher effectiveness of the Top Management and introduction of complimentary services. We can undoubtedly consider contribution the graphic illustration of the occupancy in particular years. Thanks to this graphic illustration is the progress of rates more obvious. Suggested arrangements from the view of employee are contribution as well because of employee knows the situation in the hotel better then unbiased beholder.
|
|
|
Children tourism and the role of children animation
Kráľová, Ľuboslava ; Kiráľová, Alžbeta (advisor) ; Indrová, Jarmila (referee)
The animation in tourism industry is the element giving a soul to tourist resorts and free-time destinations. It is the architect of genius loci. It inspirits the places and guarantees the moments full of fun and new experiences. In this way one accurate animation should look like. An appropriate form is ensured by the professional free-time entertainers. Hence the fundamental aim of this bachelor thesis is to explore the issue of children's animation, their specifics and clear-up demands of children. It pursues children as the future guests. Examining their requirements and fastidiousness so that kids', parents' and a keepers' satisfaction is achieved. Animation as such is one of the most perspective services of modern tourism and it is expected that new animation programs will enter the domestic market of tourism as well.
|
|
|
Strategy map of a catering company
Křivánková, Marie ; Mlejnková, Lena (advisor) ; Kiráľová, Alžbeta (referee)
In the diploma thesis Strategy map of a catering company the strategic map of a model catering company operating on Czech market has been constructed. Strategy map was chosen as a transparent and effective measure concerning the important parts of the strategy of the concrete company in a way of visual shortcut in line with the well-known methodology: KAPLAN, Robert S., NORTON, David P.: Strategy Maps, Harvard Business School Publishing Corporation, Boston 2004. ISBN 1-59139-134-2. In the theoretical part of this diploma thesis the basic elements important for the construction of the strategy map were described and also the professional services of the catering company were presented. In the practical part the catering market of Czech Republic is analysed and then, on the basis of determined opportunities, the newly founded company VIP Catering is being modelled. This company addresses VIP clients with the offer of first class quality VIP services. Subsequently its mission, vision, SWOT analysis were determined, strategic goals were analysed and divided into four basic perspectives and reliable key performance indicators were suggested. Consequently strategic iniciatives and appropriate organization structure were developped. At the end of the practical part the strategy map for the VIP catering company was designed and the causal relationships among the strategy elements were outlined. The main result of the diploma thesis lies in the originally constructed strategy map on of a newly established catering company operating on Czech market.
|
|
|
The Marketing Strategy of Green Hotel Presented on Chateau Mcely
Tvrdíková, Zdeňka ; Kiráľová, Alžbeta (advisor) ; Indrová, Jarmila (referee)
This dissertation is focused on marketing strategy of green hotel which is presented on Chateau Mcely. It consists of three chapters. The first chapter contains the theoretical data which includes the importance of the hotel industry and the necessity of application of marketing strategy in this branch. The concept of green hotel is defined and the criteria are presented. The second chapter includes the characteristics of hotel Chateau Mcely and analysis of its marketing strategy. In the third chapter there are suggested measures and changes of marketing strategy to be able to apply it in general in other accommodation facilities.
|
guest ::
