|
|
Marketing Mix of Company
Indra, Jan ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
This master‘s thesis focuses on the marketing mix of the company MEDDI hub a.s. for the Slovak market. The theoretical part describes important marketing concepts and analyzes, important for understanding the issues addressed in the work. The analytical part presents the company MEDDI hub a.s. and an analysis of the external and internal environment. The design part contains the compilation of the company's marketing mix for the selected market, which is based on previous analyzes.
|
|
|
BUSINESS PLAN - Developing an Attedance Software
Indra, Jan ; Brauner, Roman (referee) ; Heralecký, Tomáš (advisor)
My Bachelor Thesis will contain a professional description of the creation of a web application, designed for the planning of the breakdown of the work attendance. I elaborate the theoretical starting point, the description of the application creation, the sales marketing strategy and the assumption of financial balance, coupled with development and profits.
|
|
|
Marketing Mix of Company
Indra, Jan ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
This master‘s thesis focuses on the marketing mix of the company MEDDI hub a.s. for the Slovak market. The theoretical part describes important marketing concepts and analyzes, important for understanding the issues addressed in the work. The analytical part presents the company MEDDI hub a.s. and an analysis of the external and internal environment. The design part contains the compilation of the company's marketing mix for the selected market, which is based on previous analyzes.
|
|
|
BUSINESS PLAN - Developing an Attedance Software
Indra, Jan ; Brauner, Roman (referee) ; Heralecký, Tomáš (advisor)
My Bachelor Thesis will contain a professional description of the creation of a web application, designed for the planning of the breakdown of the work attendance. I elaborate the theoretical starting point, the description of the application creation, the sales marketing strategy and the assumption of financial balance, coupled with development and profits.
|
|
|
Investigative journalism carried out by non-profit media organizations
Indra, Jan ; Křeček, Jan (advisor) ; Miessler, Jan (referee)
This thesis focuses on the production of investigative reporting by nonprofit organisations. The phenomena of a partial shift of investigative media production into the nonprofit sector has rapidly gained traction in recent years. One of the reasons for this development has been the declining economic condition of the traditional types of media, resulting in newsrooms decreasing their staff as well as the overall dedication of resources to investigative journalism as an extremely expensive form of journalism. The other reason has been the transformation of the political and social spheres, which have an undeniable impact on whether independent investigative journalism is even possible. This paper then aspires to present a comprehensive view on this phenomena and whether it is sustainable. After defining the theoretical conditions for the existence of investigative journalism in the nonprofit sector, the paper identifies the main challenges that emerging nonprofit investigative organizations have to face, as it then also presents steps that these organisations can take in order to overcome these challenges. The final part of the thesis is dedicated to the five-year existence of the Czech Centre for Investigative Journalism, an investigative nonprofit. The author of this paper, who has also been a...
|
|
|
Data journalism and its contemporary use
Indra, Jan ; Čermák, Miloš (advisor) ; Jirků, Jan (referee)
The rapid development of technology in the last decades caused an extreme growth in the amount of available information. We live in an era, where information whirls around us almost all the time, thus it is becoming increasingly difficult to have a clear notion about the world and keep track of what is going on. Media realise this development and they are forced to react. One of such reactions is the emergence of a new trend in journalism called data journalism. "Data-driven journalism" is principally based on thorough and critical analysis of various amounts and types of data, and its goal is to reveal new insights. Insights about data which might be key for complex understanding of social phenomena in the 21st century. This paper presents data journalism as a unique field of journalistic work, it defines data journalism and describes some of the processes that lead to creating its output. The practical part of the paper presents its own data journalism project, which attempts for an original analysis and visualisation of the Czech Trade Inspection open data sources. Powered by TCPDF (www.tcpdf.org)
|
guest ::
RSS feed.