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Evolutionary Aspects of the Human Aesthetic Responses to Flowers
Hůla, Martin ; Flegr, Jaroslav (advisor) ; Frynta, Daniel (referee) ; Sádlo, Jiří (referee)
Human aesthetic responses to plants and flowers have long been an unexplored topic in people-plant interactions research. Theories focusing on aesthetic responses to plants and studies testing the effects of plants on human well-being have usually used general terms such as vegetation, greenery, or houseplants, thus ignoring the immense diversity of individual plant shapes and colors. We argue that specific features of different plant species play a key role in eliciting human aesthetic responses and possibly also influence the strength of their effects on human well-being. We decided to identify some flower features that might influence the aesthetic response and to test their relevance empirically. The choice of flower features was derived from evolutionary theoretical frameworks that discuss the origin of human aesthetic responses to flowers (Habitat selection theory), shapes (Information processing theory), and colors (Ecological valence theory). In the first study, we asked more than 2,000 participants to rate the beauty of 52 Czech wildflowers in photographs. Our results showed a strong agreement between raters. The prototypicality of flowers had a positive effect on the rating of their beauty. At the same time, the ratings were strongly negatively correlated with flower complexity. Floral...
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Business Plan – Expansion of Beverages Company
Hůla, Martin ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
In this Master’s thesis I am dealing with a problem of expanding of Manufacturing Company which makes nonalcoholic lemonades from exotic, fresh fruits. The subject of extension is business named Prohibiční limonáda. In the first part there are theoretical basics concerning this topic. Second part is focused on needed analyzes. Last part contains specific suggestion of solution.
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Business Plan
Hůla, Martin ; Mráčková, Dagmar (referee) ; Khateb, Fabian (advisor)
This bachelor´s thesis deals with creating of business plan for establishing a company which will offer for college students, college graduates, junior managers and young entrepreneurs a seminars through internet (so-called webinars) aiming at improving creativity, improving time management and limitation of stress. In the first part it contains of theoretical foundations for dealing with given topic. The second part is focused on necessary analysis. The last part contains specific proposal of solution.
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Phytophily - its origin and influence onto humans
Hůla, Martin ; Komárek, Stanislav (advisor) ; Kleisner, Karel (referee)
Phytophilia, the love of plants, is a widespread and probably inborn human quality. This work shows evolutionary interpretations of its origin. These suggest that phytophilia has evolved as an adaptation to the choice of the resource-rich habitat and to the effective orientation in space. The work also presents the effects of plants on human psyche and briefly mentions cultural and individual differences.
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The effect of photographs of primary and secondary forest environments on human mood and cognitive performance
Arnot, Tomáš ; Hůla, Martin (advisor) ; Grygarová, Dominika (referee)
We are currently witnessing a growing trend of people moving to larger cities. People are less in touch with nature than before and recent research shows that this is a problem. In this thesis, we summarise the findings of studies that have been carried out and proved the positive effect of the natural environment on human psychology and physiology. Our work focuses on the effect of mood and cognitive enhancement due to exposure to a stimulus. The research was conducted remotely through questionnaires. We exposed respondents (N=600) to photographs of four types of forest environments and examined the difference in scores using standardized methods of STROOP and POMS-SF tests. When formulating the design of our study, we drew inspiration from already conducted research. The original feature of our approach rested in distinguishing forest environments into deciduous and coniferous types, or primary and secondary types. We asked respondents how they liked the outdoor environment to which they had previously been exposed. This allowed us to determine whether the effect of the stimulus on mood and cognition was related to liking when evaluating the results. The findings of the thesis suggest that all types of forest environments have an effect on mood when compared to the city as a control stimulus....
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The influence of floral morphology on the perception of the flowers by man
Hůla, Martin ; Komárek, Stanislav (advisor) ; Landová, Eva (referee)
Human preference of flowers is a largely unexplored area of research. Although some authors mentioned this topic, it was usually a very brief comment. They typically stated that flowers are most likely preferred because of their coloration and symmetry. But flowers have many forms and colors and it is obvious that some of them are preferred more than others. The aim of this paper was to explore which morphological characteristics of flowers are important for human preference. We discuss how individual differences between people affected their rating of flower attractivity. The effect of flower color, symmetry, complexity, angularity and prototypicality on human preference was experimentally verified. It is described how the flower preference can be influenced by the sex, age, level of expertise and other characteristics of the raters. The results can provide a valuable source of information for experts in horticultural therapy, garden and interior designers, plant breeders, gardeners and other persons interested in the aesthetic value of flowers. There is a lack of relevant sources on this topic not only in the Czech Republic, but also worldwide.
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Phytophily - its origin and influence onto humans
Hůla, Martin ; Komárek, Stanislav (advisor) ; Kleisner, Karel (referee)
Phytophilia, the love of plants, is a widespread and probably inborn human quality. This work shows evolutionary interpretations of its origin. These suggest that phytophilia has evolved as an adaptation to the choice of the resource-rich habitat and to the effective orientation in space. The work also presents the effects of plants on human psyche and briefly mentions cultural and individual differences.
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Business Plan
Hůla, Martin ; Mráčková, Dagmar (referee) ; Khateb, Fabian (advisor)
This bachelor´s thesis deals with creating of business plan for establishing a company which will offer for college students, college graduates, junior managers and young entrepreneurs a seminars through internet (so-called webinars) aiming at improving creativity, improving time management and limitation of stress. In the first part it contains of theoretical foundations for dealing with given topic. The second part is focused on necessary analysis. The last part contains specific proposal of solution.
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