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Visual representation of female surfers on social media from a feminist perspective
Schönová, Kristýna ; Hrůzová, Andrea (advisor) ; Rosenfeldová, Jana (referee)
The theme of this thesis is the visual representation of female surfers on the social network Instagram. The theoretical part deals with the development of surfing coverage by traditional media, and then examines the impact of the arrival of the social network Instagram, its potential and negative effects. Laura Mulvey's male gaze theory, Judith Butler's social construction of gender, and sexual objectification theory are also introduced. Through visual content analysis, the practical part seeks to uncover elements of sexualisation and counter-visuality in four selected Instagram accounts. The research is complemented by a qualitative method - social semiotic analysis - to gain a deeper understanding of the issue. The research revealed elements of sexualisation and counter-visuality on all accounts. The highest number of sexualizing elements was found on the account of surfer Alana Blanchard and the highest number of contravisual elements on the account of Australian Surfing Life magazine. Overall, the data revealed, for example, a lack of diversity in both age and body type categories, a low percentage of women depicted while surfing, and frequent revealing clothing. Conversely, elements of contravisualities were prevalent in categories such as Type of Shot and Facial Expression.
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The visual representations of children in the Israel-Palestine conflict between years 2015-2021
Lusková, Martina ; Hrůzová, Andrea (advisor) ; Novotný, David Jan (referee)
The diploma thesis is focuses on the visual representation of children in the Israeli-Palestinian conflict in the online media Haaretz and Al Jazeera. The theoretical part of the thesis focuses on the historical context of the conflict, while the media theory part focuses on the media in Israel and Palestine and the representation of reality, focusing on visual representation and stereotyping. The aim of the research part is to use mixed-methods analysis to determine how children are portrayed in the photographs of the sample and what stereotypes and myths are manifested in the photographs. The set of photographs from the seven-year period was first subjected to a quantitative visual analysis, which provided a broader context for the depiction of children in conflict and allowed for differences in their portrayal between the media studied. The results are complemented by a semiotic analysis inspired by Roland Barthes. A sample of four photographs is used to examine three levels of image - the denotated image, the linguistic message and the connoted image. The main hypothesis of the whole research assumed that each medium would support a local narrative of the conflict through the choice of photographs, which was partially refuted by the results.
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Comparison of Selected Promotional Posters and Works of Socialist Realism from 1946-1956 from a Gender Perspective
Halouzková, Anna ; Hrůzová, Andrea (advisor) ; Michlová, Magdaléna (referee)
This bachelor thesis deals with the depiction of women in communist propaganda posters and works of socialist realism from 1946-1956. My main research aim was to find out how the depictions of women in posters and paintings differ from each other and how they are similar. I used content analysis and social semiotic analysis in my work. Both media have the same purpose, from which they both share a simplistic method of depiction. Furthermore, both media have in common that they portray more men than women. Further, both groups predominantly depict women in childcare. The differences between the two are more numerous. Posters and paintings work differently with the collective and most often take place in different settings. The different activities that women most often perform in posters or paintings are then derived from these. They also differ in the number of women depicted and the type of perspective used. Another difference is the work with the collective, which is used differently in both sets. The last difference is the difference in the portrayal of the roles of men and women.
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The reconstruction of female sexuality in the Czech Republic between 1950-2022 against the background of the contemporary political context: biographical interviews
Šimková, Alžběta ; Hrůzová, Andrea (advisor) ; Frunc, Ondřej (referee)
This bachelor thesis examines the influence of the apparatus of power on the perception of sexuality of women who grew up in socialist Czechoslovakia. This thesis is based on the premise of Michel Foucault's theory, according to which sexuality is permeated by a network of various power influences and relations (Foucault, 1999). It is by analysing this network of power that one can then come to identify the influences of the contemporary state mechanism. The theoretical section discusses the development of the women's question under socialism and subsequently after the coup. It then describes the main themes of the development of sexuality in the context of Czechoslovakia and the Czech Republic. The research is based on the method of biographical interviews, through which women told their story by describing their sexual experiences and attitudes towards sexuality. Interviews were conducted with five women who became sexually active in the 1950s. The research findings were analysed using the grounded theory method, i.e. inductive coding, and then deductively linked to Simon and Gagnon's sexual script theory. Based on the identification of different levels of scenarios according to this theory, i.e. cultural, interpersonal and intrapsychic levels, the present power relations that shaped sexuality in...
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Influencers and health: the case of presenting vitamins for better sleep
Varabyova, Lizaveta ; Numerato, Dino (advisor) ; Hrůzová, Andrea (referee)
This thesis deals with understanding how the value of sleep is presented, and the effectiveness of vitamins and dietary supplements for better sleep is constructed, specifically how influencers on social networks define sleep as a medical problem and its dependence on pharmaceutical products, which leads to and constructs these vitamins products promoting better sleep as commodities. Considering the research objectives, the method of content analysis was used. The resulting research sample consisted of 124 contributions. As it turns out, influencers systematically use a similar structure in their posts, which looks like this: 1) Problematization and definition of "bad" sleep; 2) (optional) Construction of the ideal of "good" sleep; 3) Offering potential solutions for a variety of sleep problems. In their posts, influencers also construct perceptions of the positive (natural ingredients, promotion of overall health and "feel- good", individualized solutions, affordable solutions) and negative aspects (risk of developing addiction or tolerance, masking sleep disorders, limited scientific evidence) of vitamins in addressing problems with sleep. They also use certain communication strategies in their content on various social media platforms, namely personal stories and narratives, educational content,...
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The Yugoslav War in Bosnian media
Delic, Lamija ; Hrůzová, Andrea (advisor) ; Hájek, Martin (referee)
Lamija DELIC, The Yugoslav War in the Bosnian media Abstract The contemporary media play a significant role in constructing fresh myths within society. Some of these myths stem from the world of entertainment and celebrity culture. Nevertheless, the media, being an integral part of the cultural framework, also actively contribute to the formation of novel political myths. In societies with strong ethnic or national identities, these myths serve as a foundation for uniting the nation and defining its sense of self, especially in times of conflict or war. Their function is to portray a worldview by shaping historical narratives that portray members of other cultures and nations as adversaries. The main focus of the diploma thesis will be on collective memory, specifically examining how journalists in Bosnia and Herzegovina experienced the 1992-1995 war through the lens of the media and their role during that period. War journalism plays a crucial role in shaping collective memory, as journalists act as interpreters, presenting stories and framing events that contribute to the public's understanding of the war. Through their selection, interpretation, and dissemination of information, journalists possess the power to influence how citizens perceive and remember the conflict. The study acknowledges that what we...
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Visual self-presentation of users on Tinder
Krkoška, David ; Hrůzová, Andrea (advisor) ; Lábová, Sandra (referee)
The thesis examines the visual self-presentation of users of the dating app Tinder and evaluates how this presentation varies by gender and culture. In the theoretical part, it examines the phenomenon of online dating and its social significance. It also puts it in the context of social changes and the transformation of intimate relationships. The second chapter elaborates on theories of impression management and their application to the online environment. It also describes the role gender plays in visual presentation and puts this topic in the context of male gaze theory and self-objectification theory. Finally, it discusses theoretical concepts related to the analysis of visual presentation. The practical part of the thesis then uses quantitative content analysis to answer the set questions. In the data interpretation section, users are also categorized based on dominant themes and visual strategy. The research revealed differences in the presentation of the analyzed groups and the inclination of men and women to present themselves through traditional gender roles. However, a type of female users whose presentation did not conform to this stereotypical portrayal was also revealed during the research.
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Transformation of the Post-Socialist Identity in Eastern Europe: A Comparative Analysis on the Cases of the Czech Republic and Belarus
Pyatkevich, Aryna ; Hrůzová, Andrea (advisor) ; Pergl, David (referee)
Once the Soviet Union ceased to exist, its subjects and dominions gained the ability to determine their course of political, cultural, and economic development. The never-ending transition to democracy, described by Boris Buden, is one of the key elements of post-communism. Yet, while the countries that had been the part of Eastern Bloc but not part of the Soviet Union itself were reasonably successful on their path to democratic capitalistic development, the former dominions struggled to incorporate the values that came with what Madina Tlostanova describes as a process of forced westernization. The following paper explores the problem of post-socialistic identity transformation in Central Europe in the case of the Czech Republic and post-soviet identity transformation in Eastern Europe in the case of Belarus. The qualitative research is built on the accessed collective memory of those who work within institutions of memory on the level permitted by the governing regimes in both countries, all born after 1989. The similarities and differences that clearly emerged during the comparative analysis of the findings suggest that being post-socialistic and post-soviet should no longer be interchangeable in the academic literature. Those were and continue to be homological yet different processes, as...
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