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Alternative education and its view of nutrition and eating pupils nowadays.
HOKROVÁ, Lucie
The diploma thesis deals with alternative education and its view on the nutrition and eating habits of pupils nowadays. The work aims to find out, how alternative schools view the quality and use of the food basket within eating and nutrition of children in comparison with the traditional school. My interest was to find out the opinion of parents, how they view their children's eating in alternative schools and whether they attach great emphasis to it. The work is divided into theoretical and practical part. The theoretical part is focused on the comparison of alternative and traditional education with emphasis on the development, nutrition and eating of children. The practical part includes the results of a qualitative research survey, which was carried out with the help of analysis of available sources and subsequent study of interviews.
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The perception of reality and fantasy in the fairytale world of the preschool child
HOKROVÁ, Lucie
This bachelor thesis focuses on the perception of reality and fantasy in fairy tales and fantastic stories of pre-school child. Generally, the thesis focuses on the differences that a child perceives in these areas. The aim of this bachelor thesis is to compare how a pre-school child perceives reality and fantasy in classical magic fairy tales and in contemporary sci-fi stories for children. My interest was to find out whether children perceive science fiction stories in a similar way as magic fairy tales or if they connect them with reality. This bachelor thesis is divided into the theoretical and practical part. The theoretical part focuses on the development of mental functions in case of pre- school child with an emphasis on imagination, fantasy and perception of reality. In the practical part, I presented two illustrations to the children. The first one form the classical magic fairy tale of Princ Bajaja and the second one from the sci-fi story called Spiderman, and then I compared them to see how much children differentiate between reality and fiction in both cases.
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Forms of commercial communications on television and their use
Hokrová, Lucie ; Postler, Milan (advisor) ; Novák, Ondřej (referee)
The aim of this diploma thesis is to analyze every form of commercial communications on television. These forms are commercial, sponsoring, teleshopping, teletext,television grouting and product placement. The thesis has five chapters. The first and second chapters are theoretical bases of this thesis. These chapters contains information about marketing, marketing and communication mix, marketing and commercial communications. The third chapter describes media and medial environment. The fourth chapter contains detailed information about television or more precisely television medium. The fifth chapter contains the analysis of forms of commercial communications used on television. The part of this chapter is among others the analysis of data provided by Admosphere, s.r.o. and interviews with specialists from television, medial environment.
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Analysis of selected advertising campaign in the category of socio-environmental communication
Hokrová, Lucie ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
This thesis focuses on the analysis of advertising campaign in the category of socio-ecological communication. Advertising is a phenomenon of these days. It is part of everybody's everyday life. It is all around us. This thesis informs readers about the terms of marketing communications, business communications, and forms of commercial communications of which advertising is just one form. In this work the outdoors or outdoor advertising is analyzed in detail, as the most varied form of advertising ever. The third chapter is devoted to the ethical code of advertising which is issued by the Council for promotion in order to regulate advertising. The next chapter deals with issues of social advertising, its importance and specifics. The conclusion of this thesis is focused on the analysis of the advertising campaign "You live because your parents wanted you." This chapter describes the actual campaign, its submitter, refers to the attitude of the Council for promotion towards the campaign and provides information on the conducted research and its results.
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