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Development of the relationship of adult intact individuals with siblings with autism spectrum disorder
Havelková, Alžběta ; Sotáková, Hana (advisor) ; Presslerová, Pavla (referee)
The diploma thesis aims to map the lived reality of adult intact siblings of people with autism spectrum disorders in the Czech Republic. The theoretical part provides an insight into the current knowledge in the field of autism spectrum disorders and the manifestations thereof, sibling relationships and the impact of autism spectrum disorders on the family in general, and with respect to intact siblings, in particular. In the empirical part I focus on the description and analysis of qualitative research involving five intact siblings of people with autism spectrum disorders aged 28-29. For the purposes of the research, a semi-structured interview had been chosen, subsequently analyzed and interpreted. The interview topics concerned the past and present relationship of the informants to their siblings with ASD, ideas about their common future, the personality of an intact sibling or certain life choices of the informants. The results of the diploma thesis showed an interesting picture of the development of the sibling relationships with people with ASD, which are strongly affected by the nature of the disorder. The research confirmed a severe amount of stress in intact siblings of people with ASD, which stems from many different areas of their living together. It also turned out that living with...
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Propaganda poster of 1950's as a medium of ruling ideology
Havelková, Alžběta ; Köpplová, Barbara (advisor) ; Knapík, Jiří (referee)
The thesis deals with propaganda poster as a specific medium of communist propaganda between 1948 - 1956. The first part describes a historical context regarding the social, political and economical reconstruction. The thesis is focusing on poster as a specific tool of propaganda concerning a connection to Soviet Union and a socialist realism as an official art style. At the same time the thesis is describing the communist propaganda and its characteristic elements with the connection to a new media control and censorship. The propaganda poster is viewed as a distinctive medium used by communist propaganda for a persuasion and ideological influence to society. The thesis is focusing on posters oriented on building a new attitudes to work and work process as a typical part of first years of communist regime in the time of building of a socialism in Czechoslovakia. Based on archive files the work is describing how and in which institutions were the posters controled and created. The last part is trying to bring an analysis of specificgroups of posters from the representation, stereotypes, input contect, typical rhetoric and symbols point of view.
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Analysis of Communication Activities of International Festival Prague Proms in the Year 2011
Havelková, Alžběta ; Dolanský, Pavel (advisor) ; Klabíková Rábová, Tereza (referee)
2 Abstract The bachelor thesis "Analysis of Communication Activities of International Music Festival Prague Proms in the Year 2011" deals with marketing communication of International Music Festival Prague Proms, which was specifically used in the year 2011. The thesis decribes the festival from the perspective of its organisational structure and characteristic of main activities. On these basics analyses the work, by using a descriptive method, means of communication used in the year stated. It strives to illustrate if, and how much the cultural organisation keeps on techniques and strategies of marketing communiaction in connection with specific principles of art marketing. Particular communication techniques are compared and analyzed on their appropriateness for cultural organisation. Currently, when an interest in classical music declines, such cultural organisation as this have to fight for its customers and using of well-chosen marketing techniques is essential. The work deals with all aspects of the organisation that affect activities of communication mix used. An emphasis is put on its own history, core, product structure and background of the organisation. In the second part the work describes particular communication activities and compared them with general principles of art marketing and...
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Purchasing Behavior Analysis on the Wholefood Market
Havelková, Alžběta ; Hesková, Marie (advisor) ; Žilková, Alena (referee)
The master thesis named "Analysis of purchasing behaviour on the organic food market" deals with relationship of customers towards organic food. There are theorecital aspects of customer's decision analyzed as well as specifics of the organic food market in the Czech Republic. The thesis includes results of marketing research regarding general awareness of organic food and related purchasing conventions, which has been processed based on theoretical knowledges. There is a proposal of marketing suggestions for economic subjects which act at the organic food market, made at the end of the thesis.
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