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Project Financing by the Help of EU Funds
Fialová, Aneta ; Studničková, Marta (referee) ; Heralecký, Tomáš (advisor)
Master's thesis concerns ways of obtaining grants from funds from European Union. This grant want to company use for financing of presentation on external trade show. My thesis is about possibilities of financing projects, the procedure of application of grant and next steps - in case of acceptance or rejection of application.
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Project Financing by the Help of EU Funds
Fialová, Aneta ; Studničková, Marta (referee) ; Heralecký, Tomáš (advisor)
Master's thesis concerns ways of obtaining grants from funds from European Union. This grant want to company use for financing of presentation on external trade show. My thesis is about possibilities of financing projects, the procedure of application of grant and next steps - in case of acceptance or rejection of application.
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Personnel Management in the Public Sector
Fialová, Aneta ; Němec, Otakar (advisor) ; Pavlík, Marek (referee)
Master's Thesis is focused on personnel management in public sector. Human Resources are the basis for quality and efficient managing of public administration. Theoretical aspects of personnel management in the public sector are stated in the first part of the thesis. There are described the roles of personnel management in public administration and subsequently there are described the theoretical differences between personnel management in the public and private spheres. In the second part of the theory there are specified individual personnel activities such as job analysis, recruitment and selection of employees, employee adaptation, employment closing, employee training, employee evaluation and employee wages and benefits. Beside usual literature there are quotes from the Act No. 312/2002 Coll. of local government officials and amending certain laws. The practical part describes and analyzes the personnel activities in two districts of Prague, namely the Municipal Authority of Prague 9 and Prague 13. The aim of the thesis is to evaluate personnel management in selected urban areas, compare them to each other and suggest some improvements and recommendations for the future.
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Marketing and PR strategy of company PVK
Fialová, Aneta ; Postler, Milan (advisor) ; Pavlík, Marek (referee)
Goal of this thesis Marketing and PR strategy of company PVK is analysis of marketing strategy and recommendation of possibilities to the future planning. The thesis is divided into two parts - theoretical and practical. In theoretical part there are written basic information about marketing, marketing of services, strategic planning and communication mix - mainly PR. Practical part describes PVK company, its marketing projects and corporate identity. Final recommendations are based on SWOT analysis.
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